Search results for " Empresa."

showing 10 items of 425 documents

Does size matter? Entrepreneurial orientation and performance in Spanish sports firms

2016

The entrepreneurial orientation (EO) of firms is the subject of current research in the fields of management and business. However, analyses on this subject in sport companies are lacking. This study analyzes the relationship among EO, firm size, and business performance of Spanish sports service firms. The study analyzes EO as a multidimensional construct (with proactiveness, innovation, and risk-taking dimensions), and business performance considering self-perception (perceived customer satisfaction, perceived market effectiveness, and perceived financial performance) and financial indicators (ROI). The firm size follows the EU's directive for the classification of micro, small, medium, a…

MarketingFinancial performanceAdministración de empresasQualitative comparative analysisBusiness administrationmedia_common.quotation_subjectEntrepreneurial orientation05 social sciencesProactivityDirectiveClubEmprendimientoService (economics)0502 economics and business050211 marketingCustomer satisfactionBusinessMarketingConstruct (philosophy)Fuzzy-set qualitative comparative analysis050203 business & managementmedia_commonJournal of Business Research
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Subsidizing technology: how to succeed

2011

Examining the database of applications to the Regional Government of Valencia's Institute for Small and Medium-sized Industries (Spain) for subsidies to aid technological development in small and medium-sized enterprises, this study seeks to explain the approval or rejection and the success or failure of projects that look to receive state funding. The independent variables in the database are particularly concerned with reliance on path dependence. The variable length of membership of the Institute, the number of previous applications, technology level, or belonging to a particular geographical area relate to the accumulation of experience and correspond to the study hypotheses. The study …

MarketingGovernmentVariablesPublic economicsmedia_common.quotation_subjectSubsidies for technological developmentSubsidyPath dependence-success relationshipVariable lengthState (polity)Path dependenceEconomicsORGANIZACION DE EMPRESASMarketingmedia_commonPath dependenceSmall and medium-sized enterprises
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Zooming into firm’s location, capabilities and innovation performance: does agglomeration foster incremental or radical innovation?

2022

[EN] This study answers the question on whether areas of agglomeration or high industry specialization constitute supportive prone-to-innovation environments for the generation of radical innovation. By drawing on the CIS distinction between incremental vs radical innovation, we disentangle the effect of industry specialization on the occurrence of radical innovations, a phenomenon mostly overlooked. By analysing a large dataset of 3,602 firms from CIS and other geographic datasets, results show that a firm's location in high industry specialization areas primarily trims incremental but not radical innovation. Firms' internal knowledge bases do matter more for radical innovation to occur, r…

MarketingO31Economics and EconometricsO33HF5001-6182Strategy and ManagementR58EconomiaIndustry specializationORGANIZACION DE EMPRESASRadical innovationBusinessBusiness and International ManagementInnovation management
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Civic crowdfunding: A new opportunity for local governments

2021

Abstract In civic crowdfunding, local communities are asked to financially contribute to projects aimed at the regeneration of an area. Usually a local government acts as a co-funder. This paper employs a fuzzy set qualitative comparative analysis to discover which conditions are combined and may result in the collection of a significant amount of funds. Five conditions were selected: the nature of project, the number of backers, the number of rewards, the percentage of backers that did not require a reward and the percentage of rewards not required during the fundraising campaign. The study used a sample of 40 Italian successful civic crowdfunding rounds sponsored and match-funded by a loc…

MarketingQualitative comparative analysisbusiness.industry05 social sciencesFsQCASample (statistics)Public relationsCivic crowdfundingLocal governmentRewardNegocisLocal government0502 economics and businessORGANIZACION DE EMPRESAS050211 marketingBusinessLocal communities050203 business & management
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The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty

2015

The emergence of e-commerce in the tourism sector has triggered profound changes in the sector's structure. Travel agencies, as the final link in the distribution chain, have been most affected. The globalization of tourism service distributors via the internet has caused competition to intensify and has had strong repercussions. Nevertheless, many travel agencies that also offer online services remain competitive and maintain a loyal customer base. Drawing on data from customers used to purchasing tourism services over the internet, this study analyzed changes in these customers' perceptions of the value offered by traditional travel agencies. Considering the loyalty of clients as a key el…

MarketingService (business)Internetbusiness.industrymedia_common.quotation_subjectTravel agenciesAdvertisingPurchasingLoyalty business modelGlobalizationLoyaltyTourism servicesCustomer baseLoyaltyORGANIZACION DE EMPRESASCustomersThe InternetBusinessMarketingTourismmedia_common
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Exploring the relationship between co-creation and satisfaction using QCA

2016

Abstract Customer behavior is one of the key components of value co-creation. Several authors believe that co-creation generates satisfaction. However, few studies exist that focus on that relationship. This study explores the relationship between value co-creation and customer satisfaction in spa services through a fuzzy-set qualitative comparative analysis (fsQCA). QCA analysis allows exploring the relations between the variables. The main contribution of this article is going beyond identifying the concrete co-creation variables that relate to satisfaction. The sample consists of hotel clients that use the spa service.

MarketingService qualityKnowledge managementValue co-creationbusiness.industryQualitative comparative analysisCustomer satisfaction05 social sciencesHotel industryQualitative comparative analysisHospitality industryConsumer satisfaction0502 economics and businessCo-creationORGANIZACION DE EMPRESASfsQCA050211 marketingCustomer satisfactionMarketingbusinessPsychology050203 business & managementConsumer behaviourValuation (finance)
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Social entrepreneurship and organizational performance: A study of the mediating role of distinctive competencies in marketing

2019

Abstract Social economy is considered as the option that offers the best response in times of crisis. In this context, social economy companies play an essential role in the promotion of sustainable growth. This research wants to present the importance of social entrepreneurship in the organizational performance of a company. It also aims to show the positive relationship between the extent to which social entrepreneurship is implemented and the creation of distinctive marketing competences, as well as the mediating role these competences have between social entrepreneurship and organizational performance. For this purpose, an analysis of 221 Spanish social-economic entities has been develo…

MarketingSocial economyDistinctive marketing competencesmedia_common.quotation_subject05 social sciencesSocial entrepreneurshipContext (language use)Organizational performanceSocial entrepreneurshipOrganizational performancePromotion (rank)Order (exchange)Scale (social sciences)0502 economics and businessORGANIZACION DE EMPRESAS050211 marketingBusinessMarketingSustainable growth rate050203 business & managementSocial economymedia_common
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Influencia de los Travel Vloggers en la formación de la imagen de destino y en el comportamiento del turista

2019

El tema de investigación del estudio gira en torno a las nuevas fuentes de formación de la imagen de destinos turísticos que han aparecido como consecuencia de la naturaleza mediática actual. El entorno social media ha irrumpido como una fuente de información autónoma y orgánica, donde los influencers digitales han adquirido una gran importancia, con el apoyo de plataformas como Youtube que facilitan la creación de contenido y su difusión entre todo tipo de usuarios. En concreto, se analiza cómo la figura del denominado travel vlogger influye sobre la imagen de los destinos turísticos y qué factores condicionan dicha influencia. Para ello, se toman como referencia teorías de comportamiento …

MarketingTravel VloggersInfluencia y persuasiónUNESCO::CIENCIAS ECONÓMICAS::Economía general::Comportamiento del consumidorUNESCO::PSICOLOGÍA::Psicología social ::Actitudes:CIENCIAS ECONÓMICAS::Organización y dirección de empresas ::Estudio de mercados [UNESCO]Comportamiento del consumidorTurismoIAM:CIENCIAS ECONÓMICAS::Organización y dirección de empresas ::Marketing [UNESCO]:PSICOLOGÍA::Psicología social ::Actitudes [UNESCO]Imagen de destinoUNESCO::CIENCIAS ECONÓMICAS::Organización y dirección de empresas ::Marketing:PSICOLOGÍA::Psicología social ::Comportamiento del consumidor [UNESCO]Comportamiento Social:CIENCIAS ECONÓMICAS::Economía general::Comportamiento del consumidor [UNESCO]Identificación con la fuenteAdopción de la informaciónUNESCO::PSICOLOGÍA::Psicología social ::Comportamiento del consumidorEfecto ParasocialUNESCO::CIENCIAS ECONÓMICAS::Organización y dirección de empresas ::Estudio de mercados
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Evaluación de los eventos deportivos. Percepción de los espectadores y los residentes sobre el Open de tenis de Valencia

2016

Esta tesis doctoral tiene como objetivo principal el evaluar un evento deportivo desde dos puntos de vista, del espectador y el del residente de la ciudad que acoje el evento. De este modo se evalúa la gestión interna del servicio que se ofrece a los espectadores y además, se evalúa el impacto que ha tenido la celebración del evento en su entorno social. Para ello se ha diseñado un trabajo que abarca dos estudios diferentes, el primero analiza la calidad del servicio percibida por los espectadores y el segundo estudio analiza el impacto que ha tenido el evento deportivo en la población residente en la ciudad de acogida (Valencia). El evento analizado ha sido le Open 500 de tenis celebrado e…

MarketingUNESCO::SOCIOLOGÍAOrganización y gestión de empresasEventos deportivos:SOCIOLOGÍA [UNESCO]Sector de hostelería y turismo
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¿Quién paga, quién gana? El caso de la venta del BdV

2016

ResumenEl proceso de venta del Banco de Valencia gestionado por el FROB duró 10 días. La venta se adjudicó a CaixaBank por un euro después de recibir 5.500 millones de fondos públicos. El informe de Oliver Wyman de 2012 motivó dicha reanudación. En él se estimaban unas necesidades de 1.846 millones en el escenario base, escenario que ha sido peor que el real.Este trabajo analiza el valor del BdV. Los resultados indican que el valor mínimo del BdV para CaixaBank es de más de 4.000 millones de euros. Sin embargo, no se ha podido determinar el porqué de esta diferencia. Diferencia reconocida en las cuentas de CaixaBank. Sin embargo, el precio pagado, un euro, después de un sacrificio muy impor…

MarketingValoración de empresasEconomics and EconometricsStrategy and Management05 social sciences050201 accountinglcsh:Businessddc:6500502 economics and businessG21G12G34Business and International Managementlcsh:HF5001-6182Company valuation050203 business & managementBanco de ValenciaCaixaBankEuropean Research on Management and Business Economics
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