Search results for " FILOSOFIA"

Semiotic Roadmap for Designing Packaging

2015

This paper concerns the main aspects of semiotics of packaging. Packaging has to be considered as a special communicative touchpoint between brands and consumers, since it is a syncretic object (using various languages) with textures, materials, shapes and colours that consumers can see, touch, smell, involving different modes (visual, verbal, tactile) that convey a brand's core values.

Nature in vendita. Il packaging dei prodotti biologici

2012

Questo contributo indaga il funzionamento semiotico del packaging dei prodotti del mercato biologico. Tanti prodotti, tante marche, tanti pack che hanno in comune la naturalità come fi lo conduttore, una massa eteroclita che dice e ri-dice sempre lo stesso concetto di fondo. Ma come lo mette in forma? Quali sostanze specifi che vengono prodotte a livello del contenuto? E quali soggettività vengono delineate dal punto di vista narrativo ed enunciativo? Quali tipi di consumatori? Qui mi concentrerò su alcuni packaging alimentari, come confezioni per pasta, biscotti e altri prodotti di uso comune, prendendo in considerazione alcune delle marche più diffuse nei negozi specializzati bio.

Charlie Brown, piccolino di massa. Appunti per una ricerca

2014

Provini. Sull'enunciazione fotografica

2020

Before the shutter release subtracts a certain fragment of existence from its continuous becoming, producing that "that-has-been" that Barthes recognized as the very essence of photographic art, the world is in front of the photographer with all its complexity: the infinite things that populate it, the infinite points of view from which it is possible to look at them, the infinite moments that mark their existence. In front of the man with the camera, an infinite number of photographs unfolds, many of which, unfortunately, completely incapable of provoking that jolt you get when an image is really good. How is it possible to describe and analyze photographic production? To think about it, t…

Politiche del reale. Sulla testimonianza fotografica

2021

Not only, as Barthes has shown, are photographs photographs are complex objects, endowed with a high degree of depth and of depth and considerable semantic possibilities but, as Floch has Floch argued, the testimonial one is only one effect of meaning among the many that they can produce. From this derives a twofold necessity. The first has to do with the caution that must characterize the approach to images. approach to images. A photograph is not a fact, it means it, and like every process of signification it presupposes a point of view a point of view, and therefore an ideology, which is revealed only when it becomes possible to only when it becomes possible to reconstruct what is missin…

Introduzione: di sardine e d’altri linguaggi politici

2019

At the market in via Drapperie, in Bologna, in mid-November 2019, sardines were sold for three euros a kilo. In more than one fish shop, the price was the same as always, no significant variation. Yet nearby, in the immense Piazza Maggiore, in those very days sixteen thousand and more sardines were playing the leading role, tight squeezes, not only producing an unexpected result against the aggressiveness of the right, the league and populist sovereignty, but inventing a new form of political expression: an ironic flash mob in the name of a world figure – the Sardinian, in fact – not particularly heroic or in any way handsome. A figure who – based on the well-known media mechanism of "conta…

Eco e la serialità. Appunti di lettura a mo' di introduzione

2020

Gli studi semiotici hanno lavorato parecchio sulle narrazioni seriali, cercando di ricostruirne la forma a partire da generi discorsivi e tipi di linguaggio differenti – dalla letteratura al fumetto, dall’epica cavalleresca al teatro delle marionette, dal fotoromanzo al cinema sino, ovviamente, alla televisione – e seguendone le numerose trasformazioni interne che si sono manifestate nel corso delle cronache mediatiche. Oggi, poi, che i media non fanno altro che rinviarsi a vicenda, intrecciandosi e arricchendosi fra loro, la questione della serialità – un tempo considerata appannaggio della cultura di massa e del midcult che ne derivava – è divenuta tutt’uno con quella della transmedialità…

Mitologie dello street food (a partire da alcune pietanze siciliane).

2021

The article investigates the gastronomic universe of street food through two steps. The first is theoretical and highlights what are the founding semantic categories of street food with respect to other culinary worlds (home cooking, fast food, etc.) and, through this specifically relational point of view, also explains the transformations and inversions between systems of values that are in principle opposite. The idea is to conceive of street food not as some entity given from the outset but, on the contrary, as an effect od meaning of the social, media, gastronomic discourses that are made of it. The second passage is more empirical and is dedicated to Palermo's street food: chosen as a …

Raccontare lo street food in viaggio: critica del giudizio turistico

2022

This paper is about tourist reviews of a specific gastronomic universe: street food. Specifically, I will deal with reviews from the Tripadvisor platform dedicated to street food places in the city of Palermo. The idea of focusing on reviews comes from the hypothesis that, since this type of textuality is an utterance at the end of a path, and is therefore the Sanction in narrative terms, we can reconstruct from reviews, by presupposition, the value systems that the enunciator-tourist projects on the gastronomic experience. That is, if there is a judgment it is because there is a preceding Contract, more or less explicit, very often implicit, that is grounded in a set of values that constit…

Ambienti digitali ed extended reality: alcune questioni semiotiche a partire da esempi di branding e retailing.

2021

This article raises some semiotic questions about extendend reality that involves the wide range of digital technologies including VR (virtual reality), AR (augmented reality) and MR (mixed reality), drawing on some cases from the world of organised retail and branding. We are talking about a set of technologies that, since the beginning of their creation and today in the fields in which they are most used, have brought to the surface, because they have questioned them, a series of theoretical problems of great interest for semiotics, such as corporeality and perception, the situation of fruition and the change of point of view, but also the narrative dimension produced - or not produced - …