Search results for " J. K."
showing 10 items of 401 documents
Understanding brand strategy adoption by high tech SME managers
2014
Distance Factors in the Foreign Market Entry of Software SMEs
2010
Recent studies have indicated that the internationalization process of software SMEs is somewhat independent on the effect of psychic or geographic distance. However, these studies have analyzed the general pattern of entries where software SMEs not commonly follow a step-wise entry route from nearby countries to distant ones. Thus, it remains unknown what the effect of psychic and geographical distance is when these firms enter a distant foreign market. The findings in this case study reveal that psychic and geographic distance inhibited the foreign market entry of software SMEs. However, the distant foreign market entry of these firms was facilitated by distance-bridging and distance-comp…
Effectuation in an entrepreneurial creation setting : an action case study
2014
Entrepreneurial effectuation, a concept presented by Saras Sarasvathy (2001), is currently among the hot topics of entrepreneurship research and discussion. Being a relatively new concept, the research approaches and methodological choices have been relatively limited in number and focus. Furthermore, the small and medium-sized enterprise (SME) context, especially the small busi-nesses have not been addressed despite their apparent crucial role in new product and venture creation processes. This qualitative case study focuses on a single creation process of a potential new product in an entrepreneurial small business setting. Through the conven-tions of action research, the aim is to unders…
The Personal Repertoire and Its Materiality : Resources, Means and Modalities of Languaging
2023
The chapter is a theoretical discussion of the concept of personal repertoire and its application in the context of applied linguistics, particularly in the study of language learning and development. It questions conceptualisations that understand language learning as acquisition of abstract, decontextual and disembodied language knowledge and argues that learners’ know-how is not based on any kind of ‘mental grammar’, but on a personal repertoire of different multimodal semiotic resources. Bringing together ‘old’ and ‘new’ arguments for materialism, personal repertoires are examined focussing on how embodied agentive activity is intertwined with the socially structured environments and th…
Customer Engagement Enhancement on Instagram : Strategies for Small and Medium Enterprises
2022
This study aims to examine the effects of visual aesthetics (i.e., classical and expressive) and lengths of textual information (LTI) on customer engagement (i.e., likes and comments) in the contexts of Instagram and small and medium enterprises (SMEs). Data were collected through the content analysis on Instagram, consisting of 1,147 posts, 758,462 likes, and 24,059 comments from 10 fashion SMEs in Indonesia. The results demonstrate that longer LTI can improve likes and comments. In relation to visual aesthetics, while independently it has no effect on likes and comments, it negatively affects likes when combined with medium and long LTI. Theoretically, this study extends content marketing…
On Equal Terms? : On Implementing Infants’ Cultural Rights
2020
How can we implement infants’ cultural rights? Is there even reason to confer such rights to non-speaking children, or is it enough that we recognise slightly older children as culturally active individuals? Acknowledging children’s intellectual capacities and their right to be heard in matters that concern them are important threads in research on children and ideals of childrearing during the last hundred years. This development is parallel with the one leading from the Declaration of the Rights of the Child in 1923 to the UN Convention on the Rights of the Child in 1989. The spirit of human rights that informs these documents cannot be underestimated. Yet reading the Convention carefully…
PK-yrityksen kasvu ja kasvun dynamiikka : käsiteanalyyttinen tutkimus pk-yrityksen kasvusta erityisesti kasvun determinanttien ja dynamiikan näkökulm…
2001
Mitä ihmiset osaavat, kun he osaavat kieltä? : henkilökohtainen repertoaari ja sen multimodaalisuus
2020
The paper introduces a fresh perspective on individual language skills, or, language proficiency. Based on dialogical thinking, theory of distributed language and cognition and sociolinguistics, it will be argued that ’mental grammar’ is an inappropriate metaphor for describing an individuals’ language skills. To present an alternative view, language is here understood as ’resources’ that will be appropriated by individuals for developing a ’personal repertoire’. Focusing here on the role of embodiment and materiality, the personal repertoire is seen an assemblage of embodied skilled action that helps the learners to act upon different types of affordances in different material environments…
Ethics, Dialogue and English as a Lingua Franca for ESD in Higher Education
2022
Abstract The urgency for education to participate in the plan of action of the UN 2030 Agenda for Sustainable Development (SD) poses challenges to language education in university language centers. This paper discusses the potential of Higher Education (HE) language center courses to provide students with the knowledge and skills of inclusive, respectful, and equal communication needed in promoting SD and global citizenship. Education for sustainable development (ESD) in language teaching often focuses on integrating the content of SD topics into the language course. This paper focuses on the skills dimension and reports on a case study of a dialogue approach, a pedagogical method that coul…
Digitaalisen markkinoinnin koulutusmalli pk-yrityksille
2013
Digitaalisten välineiden käyttö on tullut lähtemättömäksi osaksi ihmisten arkea, mikä on haastanut myös yritykset pohtimaan uusia keinoja tavoittaa nykypäivän digikanavissa viihtyvät asiakkaat. Nopea muutos perinteisistä kanavista digitaalisiin on asettanut pk-yritysten markkinointipäättäjät haasteen eteen. Keskisuomalaisten pk-yritysten digimarkkinointivalmiuksia parantamaan aloitettiin keväällä 2012 kaksivuotinen DimarK-hanke. Hankkeen toteuttivat Jyväskylän yliopiston kauppakorkeakoulu (JSBE) ja Jyväskylän ammattikorkeakoulu (JAMK) ja se on Keski-Suomen ELY-keskuksen ja EU:n sosiaalirahaston osarahoittama. Mukana oli myös 13 rahoittajayritystä, joiden digimarkkinointia tarkasteltiin, seu…