Search results for " Leisure and Hospitality Management"
showing 10 items of 436 documents
¿Qué es un recurso turístico? Un análisis Delphi a la Academia Hispana
2019
Tras más de cincuenta años estudiando el desplazamiento de las personas con fines de ocio, argumentando por ello el desarrollo de equipamientos, infraestructuras e instalaciones, implementando políticas y planificaciones turísticas, evaluando programas y actuaciones, todavía la materia prima de la actividad turística, la que justifica la existencia de todos los elementos anteriores, sigue sin tener un espacio consensuado entre la academia. Esta investigación, tras una amplia revisión bibliográfica que evidencia esta situación descrita, implementa un Delphi entre veinticinco personas de la academia hispana cuyas investiga-ciones están directamente asociadas al tema de estudio. El objeto no e…
Heritage that hurts: tourists in the memoryscapes of September 11
2014
As the symbolic epicentre of American supremacy, the World Trade Centre was targeted by the September 11 terrorists to convey a message of fear to the USA and the rest of the world. To some extent,...
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospital…
2014
Abstract As the most recent approach of communication management, the integrated marketing communication (IMC) programmes, enhanced by the advancements in information and communication technology (ICT), are considered an important contribution to the brand equity building. However, hardly any research has been done on the role of this new communication practice in the hospitality industry. Moreover, previous studies have mainly focused on managers’ opinions, overlooking customers’ perceptions of both marketing communications and advanced technology. Therefore, the objective of this paper is to examine, from the customer perspective, the impact of integrated marketing communications on hotel…
Consumer Behavior Knowledge for Effective Sports and Event Marketing
2011
Consumer Behavior Knowledge for Effective Sports and Event Marketing L. R. Kahle & A. G. Close (Eds) New York, NY: Routledge, 2011, 348pp., ∈68(£55), ISBN 978-0-4158-7358-1 Lynn R. Kahle (Universit...
The darkest spectrum of Republica de Cromañón, Argentina: an auto-ethnography on a post-disaster (traumatic) site
2020
The turn of the century has brought many dangerous and unseen risks for the tourist system. The methodological limitation of risk perception theory to make safer destinations has led towards a new paradigm where risk-management the pace to post-disaster consumption. The precautionary logic, which plays a leading role in the risk perception paradigm, is replaced by a type of morbid consumption (ipso facto) where adaptation is vital. Having said this, post-disaster tourism flourishes in a moment where the tourism industry -if not tourism epistemology- seems to be in crisis. The present paper discusses the advantages and disadvantages of current post-disaster tourism research to unpack the pro…
Ethnography on tourist spaces
2017
Tourism-related research, despite the great number of books and studies, seems to face one of its worst epistemological crises. At some extent, scholars have serious difficulties to define what tourism means. Though anthropology was the discipline more prone to tourism, as it is, a rite of passage, the current state of indiscipline claimed by Tribe, de Escalona and Korstanje as well as the autonomy of an international academy is more oriented to marketing than to science, are some of the problems tourism research faces today (Tribe, 1997, 2010; Korstanje, 2010; de Escalona, 2015). In this difficult context, Nogues Pedregal provides readers with a masterful ethnography which serves to interp…
Rural tourism in Spain
2002
Abstract The aim of this study is to determine the features that characterize a new tourist class, called modern rural tourism, and to figure out the proportion of this market in one specific Spanish region. The geographical territory under study is El Alto Palancia, one of the best known rural resorts, within the Valencian region. In order to fulfil these goals, an empirical study was undertaken and an econometric model was applied afterwards. A wide set of variables has been selected for the Logit Binomial Model, which is shown to be useful in discriminating the modern from traditional tourists.
Seasonal pattern and amplitude: a logical framework to analyse seasonality in tourism. An application to bed occupancy in Sicilian hotels
2011
Many studies have investigated seasonality in tourism in terms of its causes and impacts, from both theoretical and applied perspectives. However, the definition of seasonality and, most of all, its application and measurement have not received the same degree of attention. In recognizing that seasonality has two main facets – pattern and amplitude – this paper critically examines the main seasonality measures proposed in the tourism literature, classifying them according to their properties and their most appropriate use. The framework then proposed is used to analyse a standard and comparable efficiency measure, such as the bed occupancy rate of Sicilian accommodation establishments, pla…
Similarity and Consistency in Hotel Online Ratings across Platforms
2019
Online ratings are a major driver of hotel choice. There are many ratings platforms, and the number of evaluations is huge. This article analyzes if hotel ratings vary across platforms, vary over time, and if consistency in ratings can be observed. Longitudinal online ratings taken from 11 platforms over a two-year period were analyzed through Self-Organizing Maps. The findings suggest a similar pattern of online ratings across most of the platforms, except for Yelp and HolidayCheck. In addition, the evaluation patterns are stable over time, and the analyzed attributes do not contribute decisively to explain the overall evaluation of hotels, which implies that tourists use a noncompensator…
Memorable tourist experiences versus ordinary tourist experiences analysed through user-generated content
2020
Abstract This study aims to test some previously proposed MTE (memorable tourist experience) scales by using UGC (user-generated content) posted in social media sites, through script theory and thematic analysis. In addition, MTEs and OTEs (ordinary tourist experiences) are compared to identify any significant differences between their dimensions. The results suggest that some dimensions of the MTE scale (hedonism, novelty, meaningfulness, involvement, knowledge and serendipity) are significantly more frequently reported in MTEs than in OTEs, but are not exclusive to MTEs. Despite this, the MTE scale dimensions are able with some accuracy to classify tourist experiences as MTEs or OTEs. Thu…