Search results for " Loyalty."

showing 3 items of 53 documents

Using Factor Analysis in Relationship Marketing

2013

Abstract The purpose of the paper is to present a detailed application of the factor analysis technique within the domain of relationship marketing. A comprehensive literature review is undertaken regarding the concept of customer loyalty – an important variable of relationship marketing. Loyalty is defined by its two dimensions – behavioral and attitudinal; the second dimension is understood through the three components of the human psyche: affective, cognitive and conative. Conative Loyalty is measured through four items which are statistically and semantically reduced to two items without a heavy loss of information.

media_common.quotation_subjectGeneral EngineeringEnergy Engineering and Power TechnologyCognitionrelationship marketingLoyalty business modelVariable (computer science)Psycheconative loyaltyfactor analysis.Factor (programming language)LoyaltyMarketingDimension (data warehouse)PsychologyRelationship marketingcomputerCognitive psychologycomputer.programming_languagemedia_commonProcedia Economics and Finance
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Buying Intentions Influenced by Various Determinants in Tourism

2014

Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in tourism, and to seek new ways to reward loyalty through innovative schemes (e.g., programs for frequent travelers). This paper presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the factors that are usually decisive in the decision making process regarding tourism services, factors that could also create the loyalty that any tourism enterprise can create through marketing.

multiple linear regressionpurchase intentionjel:M31purchase intention consumer behavior determinants customer loyalty multiple linear regressionlcsh:Marketing. Distribution of productscustomer loyaltylcsh:HF5410-5417.5consumer behavior determinantsExpert Journal of Marketing
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El efecto moderador de la edad en la relación entre el valor percibido, las TIC del minorista y la lealtad del cliente

2010

AbstractInformation and communication technology (ICT) may represent a source of benefits for retailers. However, there is a debate in the literature on how ICT influences customer-supplier relationships. In addition, the evidence on the effect of age on consumer attitudes towards retail technological solutions is not conclusive. This paper proposes and tests a model to analyze the influence of retail ICT on consumer loyalty towards the retailer, as well as to assess the moderating role of consumer age on this relationship. As a result, customer assessment of retail ICT, together with perceived value, exerts a positive influence on consumer commitment and satisfaction, being the latter an a…

retailingEconomics and EconometricsConsumer loyaltymedia_common.quotation_subjectcommitmentsatisfactionsatisfacciónAdvertisingedadGeneral Business Management and AccountingcompromisoloyaltyComputingMilieux_GENERALAntecedent (grammar)ageInformation and Communications TechnologyValue (economics)LoyaltyTecnologías de la información y la comunicaciónComputingMilieux_COMPUTERSANDSOCIETYBusinesscomercio minoristalealtadmedia_commonInformation and communication technologyCuadernos de Economía y Dirección de la Empresa
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