Search results for " MARKETING"
showing 10 items of 1527 documents
The Italian Validation of Singelis’s Self-Construal Scale (SCS): a Short 10-Item Version Shows Improved Psychometric Properties
2015
This study validates an Italian version of Singelis’s Independent and Interdependent Self-Construal Scale (SCS; Singelis in Personality and Social Psychology Bulletin, 20, 580–591, 1994; Singelis et al. in Cross-Cultural Research, 29, 240–275, 1995), a scale intended to measure individuals' feelings of connectedness to and separateness from social situations. Results of the Italian validation, carried out through three studies involved a total of 803 Italian university students, has led to a short 10-item version, with two 5-item orthogonal factors respectively reflecting independent self-construal and interdependent self-construal. The new short version of Singelis’s scale, as examined thr…
The Interplay Between Artificial Intelligence and Users’ Personalities: A New Scenario for Human-Computer Interaction in Gaming
2020
The latest business reports showed that Augmented Reality (AR) and Artificial Intelligence (AI) are ranked among the top 10 strategic trends for 2018. For these reasons, in this paper, we provide an interdisciplinary focus on design and personality issues, trying to discuss the interplay between games with personality and Artificial Intelligence. First, we describe taxonomy models on personality in games and empirical studies aimed at exploring personality traits of Pokemon GO users. Second, we explore virtual humans employed in investigating chess personalities via simulating human chess players. In this research article, the term virtual human is used to describe a computer program that s…
Tra metrcato e marketing. Il volume complessivo imbottigliato dalle aziende vitivinicole siciliane
2008
Il caso Conto arancio: così vince la comunicazione
2011
Design and analysis of discrete choice experiments for models with response time
2013
Secrecy analysis and learning-based optimization of cooperative NOMA SWIPT systems
2019
Non-orthogonal multiple access (NOMA) is considered to be one of the best candidates for future networks due to its ability to serve multiple users using the same resource block. Although early studies have focused on transmission reliability and energy efficiency, recent works are considering cooperation among the nodes. The cooperative NOMA techniques allow the user with a better channel (near user) to act as a relay between the source and the user experiencing poor channel (far user). This paper considers the link security aspect of energy harvesting cooperative NOMA users. In particular, the near user applies the decode-and-forward (DF) protocol for relaying the message of the source no…
Design of SCMA Codebooks using Differential Evolution
2020
Non-orthogonal multiple access (NOMA) is a promising technology which meets the demands of massive connectivity in future wireless networks. Sparse code multiple access (SCMA) is a popular code-domain NOMA technique. The effectiveness of SCMA comes from: (1) the multi-dimensional sparse codebooks offering high shaping gain and (2) sophisticated multi-user detection based on message passing algorithm (MPA). The codebooks of the users play the main role in determining the performance of SCMA system. This paper presents a framework to design the codebooks by taking into account the entire system including the SCMA encoder and the MPA-based detector. The symbol-error rate (SER) is considered as…
Data-Driven Spectrum Cartography via Deep Completion Autoencoders
2019
Spectrum maps, which provide RF spectrum metrics such as power spectral density for every location in a geographic area, find numerous applications in wireless communications such as interference control, spectrum management, resource allocation, and network planning to name a few. Spectrum cartography techniques construct these maps from a collection of measurements collected by spatially distributed sensors. Due to the nature of the propagation of electromagnetic waves, spectrum maps are complicated functions of the spatial coordinates. For this reason, model-free approaches have been preferred. However, all existing schemes rely on some interpolation algorithm unable to learn from data. …
The Revival of Indonesian Skin Care Brands
2020
Skincare business in Indonesia has been growing enormously in the last decade, with the coming of international brands and the struggling of local brands, to win the Indonesian customers. The aim of this research is to analyze the influence of country of origin to purchase decision through the brand image, and the impact of country of origin on customer satisfaction for local Indonesian skin care brands. As this research is using the quantitative approach, the data are collected by using questionnaires which are distributed to selected samples of 179 respondents. The respondents are chosen from the consumers of Indonesian brands of skin care products. The data are analyzed with SmartPLS sof…
Smartphone Usage Among Millennial in Finland and Implications for Marketing Segmentation Strategies: Lessons for Nigeria
2018
The study examines smart phone usage by millennials based on different criteria of operating system, Wi-Fi, text messaging, internet surfing and social media. The study used quantitative methodology and data were gathered with online questionnaires with 391 young smartphone users in Finland. The Millennial were clustered into five levels. The results reveal the prominent status of profiling in a developed market and how marketers in emerging markets can apply segmentation and targeting strategies using instant messaging, text messages, email, mobile app, gamification and social media based on the profile of each segment. Nigerian policy makers should adopt a framework to make smartphone aff…