Search results for " Mar"

Marche, significati, valori. Cultura umanistica e cultura d'azienda

2008

Marketing e Narrazione

2008

Introduzione al Discorso di marca

2007

Opportunity- and Necessity-Driven Self-Employment Among Older People in Finland

2017

To date, few empirical studies have attempted to highlight the impact of the socio-economic characteristics of older entrepreneurs according to whether they are driven by necessity or opportunity. Tervo and Haapanen contribute to the economics of ageing by showing that opportunity- and necessity-driven senior entrepreneurs differ in terms of socio-economic characteristics. This chapter utilizes a longitudinal data set from Finland. Individuals aged between 55 and 70 entering self-employment are grouped in terms of pull and push motivations. Profiles of entrepreneurs are developed using personal, family, and environmental characteristics. The results show that opportunity-driven older self-e…

Understanding the sense of community and continuance intention in virtual communities: The role of commitment and type of community

2019

Virtual communities (VCs) have become essential in current organizations and society, and so their sustainability is a topic of interest for researchers and practitioners. We focus on the sense of virtual community (SoVC) and commitment as relevant antecedents in achieving the success and maintenance of different types of VCs (communities of interest, virtual learning communities, and virtual communities of practice). Specifically, this study examines a moderated mediation model in which the type of virtual community moderates the indirect effect of a SoVC on the intention to continue through the perceived commitment of the users of the VC. The sample consists of 299 members of Virtual comm…

Le processus de choix alimentaire et ses déterminants : vers une prise en compte des caractéristiques psychologiques du consommateur

2006

This thesis aims to explore new research opportunities in the food field, proposing to explicitly include psychological factors as potential determinants of food choice process. It notes the consequences of the central role of pleasure in the mechanisms of ingestion, and the specific role of taste: the highly emotional nature of food consumption leads then to retain experiential approach and more specifically sensory marketing as a framework. The issue of research aims to investigate how sensory stimuli and the information associated with the product combine to influence, in a differentiated manner depending on the individual, consumption behavior.Methodologically, the research combines con…

Quand les institutions culturelles s´ouvrent au marketing sensoriel ... et s´en défendent : enjeux et paradoxes.

2007

: Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principa…

Quand les institutions culturelles s'ouvrent au marketing sensoriel... et s'en défendent : enjeux et paradoxes

2007

Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principal …

Ancora sulla sentenza 30 marzo 2000 n°1835 del Consiglio di Stato

2002

Com los castells de nostra religió no sien per a sostenir hòmens bandolés ni metre en mal e bandositat los vassalls nostres e de nostra religió. Guer…

2013

Fins fa pocs anys, la historiografia havia analitzat la conflictivitat al món rural des del punt de vista de la lluita de classes. En aquest discurs només s’atenien els enfrontaments entre senyors i camperols, especialment els esclats violents que caracteritzen el segle XIV. Ara bé, els últims estudis han de posat de manifest l’existència de profundes divisions internes en les comunitats rurals i la presència d’una conflictivitat latent no solament entre senyors i llauradors, sinó també entre els mateixos pagesos. A banda dels enfrontaments individuals, com ocorre a les ciutats de la Mediterrània Occidental, a les comunitats rurals del Maestrat s’articulen bàndols encapçalats pels pagesos m…