Search results for " Mar"

Early Health, Risk Aversion and Stock Market Participation

2019

To examine the relationship between early health status and financial decisions in adulthood, we link information on birth weight in 1966 from the Northern Finland Birth Cohort to data from the Finnish Central Securities Depository over the period of 19952010. We find that persons predisposed to poor health status in early childhood (indicated by low birth weight) avoid participating in the stock market in adulthood. The link between birth weight and stock market participation is partially explained by the fact that poor early health status leads to risk aversion. Early health status is not significantly related to the portfolio’s value-growth tilt. nonPeerReviewed

In-Depth Characterization of Bioactive Extracts from Posidonia oceanica Waste Biomass

2019

© 2019 by the authors.

The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector

2018

In e-commerce retailing (e-retailing), where competitors are only one click away and prices are easy to compare, providing superior customer service and reciprocal communication via a company’s website are important aspects of attracting and retaining customers. One increasingly popular solution to improve customer service is a “live chat” interface that allows consumers to have real-time conversations online with customer service agents. As the literature on the impacts of real-time communication via live chat is currently very limited, this study develops and tests a model that demonstrates the moderating effects of a chat service on the relationship between two-way communication (i.e., a…

Digital advertising around paid spaces, e-advertising industry’s revenue engine : A review and research agenda

2017

We develop and describe a framework for research in a particular segment of digital advertising. Internet Advertising Paid Slots and Spaces (IAPS) is a neologism and work almost like a stock exchange for buying and selling advertising in various formats on designated spaces around web and make a significant contribution to Internet advertising revenues. These paid spaces were found to encompass diverse areas of Internet advertising that include search engine marketing, social media advertising and display advertising. Given the complexity of the modern digital advertising eco system, this literature review seeks to provide clarity, up-to-date knowledge and ongoing insights into Internet adv…

Using AI to personalise emotionally appealing advertisement

2019

Personal data and information collected online by companies can be used to design and personalise advisements. This chapter extends existing research into the online behavioural advertising by proposing a model that incorporates artificial intelligence and machine learning into developing emotionally appealing advertisements. It is proposed that big data and consumer analytics collected through AI from different sources will be aggregated to have a better understanding of consumers as individuals. Personalised emotionally appealing advertisements will be created with this information and shared digitally using pragmatic advertising strategies. Theoretically, this chapter contributes towards…

The planning and implementation process of Programmatic Advertising campaigns in emerging markets

2021

Programmatic Advertising has developed rapidly in recent years and becomes the driver of exponential growth in online advertising. Programmatic Advertising initially involved Programmatic Buying and gradually evolved to include Programmatic Creative. This chapter studies aspects of Programmatic Advertising and its planning and implementation process in emerging countries, especially Vietnam. The results suggest that Programmatic Advertising is leveraged for both long-term brand-building campaigns and short-term direct-response campaigns for different reasons because each campaign objective has different planning and implementation processes. peerReviewed

Online support for vulnerable consumers: a safe place?

2017

Purpose This paper aims to examine the service experience in an online support community of consumers to understand the nature of social support and how it is experienced and enacted by vulnerable consumers. Design/methodology/approach A netnographic study was conducted to examine vulnerable consumers’ participation in an online support group for weight management. The Linguistic Inquiry Word Count (LIWC) program was used, and additionally data were coded using open coding. A hybrid approach to data analysis was undertaken using inductive and deductive methods. Findings The findings suggest online social support groups can be used as an online “third place” to support vulnerable consumers, …

The representation of Sámi people on Finnish and Norwegian tourism websites in English

2014

Tutkielman tarkoituksena oli selvittää, minkälaisia representaatioita saamelaisista rakennetaan norjalaisessa sekä suomalaisessa matkailumarkkinoinnissa englanniksi. Aineistona oli yksi kunkin maan virallisen matkailumarkkinointiportaalin (VisitFinland ja VisitNorway)saamelaisaiheinen alasivu. Tutkielman teoriapohjana käytettiin kriittistä diskurssianalyysia(esim. Fairclough 1992, Pietikäinen & Mäntynen 2009, Blommaert 2005). Taustatietona käytiin läpi aiempia tutkimuksia saamelaisrepresentaatioista. Metodeissa nojattiin pääosin laadulliseen ja monimodaaliseen analysointiin, jossa pohjana oli Fairclough’n (1992) kolmitasoinen diskurssiaineiston analysointi. Tutkimustuloksista kävi ilmi, ett…

Internationalization pathways of family SMEs

2011

Understanding and measuring social entrepreneurship

2017

This thesis aims to understand the phenomenon of social entrepreneurship and measure its component dimensions. In particular, the thesis addresses two research gaps in the social entrepreneurship research. The first gap addressed is the resource mobilization during marketing strategy development of a social enterprise in its start-up stage. Social entrepreneurship is a diverse concept constituting various organizational form and activities. Hence, the second research gap that this research study addresses is the issue of measurement of social entrepreneurship construct. The thesis consists of an introductory essay and five research articles. The first two articles in this compilation addres…