Search results for " Mar"
showing 10 items of 9057 documents
Experiencing ethical retail ideology in the servicescape
2020
Studies of the ideological underpinnings of retail stores have improved our understanding of consumers’ retail experiences in brand and national ideology contexts. In retailing, ideology is manifested in retail spatial settings through tangible and intangible cues in servicescapes. This study expands our knowledge on ethical retail ideology by exploring how servicescapes convey cues that shape consumption experiences and foster ethical consumption. Data from an ethnographic study highlight how consumption experiences in physical retail spaces embedding a particular ethical ideology can be thematised as aesthetics, nostalgia and care. We show that the material and discursive aspects in servi…
Examining Consumers’ Usage Intention of Contactless Payment Systems
2019
Purpose The purpose of this paper is to develop and test a conceptual model that combines the modified Unified Theory of Acceptance and Use of Technology (UTAUT2) with a consumer brand engagement (CBE) model to predict consumers’ usage intentions toward contactless payment systems in a developed country. Design/methodology/approach The authors cooperated with a contactless payment service provider in Finland and reached out to 22,000 customers, resulting in 1,165 usable responses. The collected data were analyzed using structural equation modeling. Findings The study shows that the UTAUT2 and the CBE model together explain approximately 70 percent of the variance in usage intention. Of the…
The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store
2015
Comprehensive apprehension of retail establishment’s atmosphere’s effects on its cus-tomers’ overall perceptions of the store and thus purchasing behavior is an essential goal for any retailer, yet the previous marketing literature has converged on understanding the shopping environments of mostly malls, grocery stores, furniture stores and clothing stores. A window was left open for construing a wholly different shopping environment; DIY (do-it-yourself)/ hardware/ home improvement store. Shopping environment studies rely largely on environmental psychology theories in their attempts of deciphering the effects of environment on individuals. This study is fundamentally similar in nature, by…
Reinforcement of brand relationships in an omnichannel environment: a qualitative study on clothing shopping
2022
Today’s brands operate in an omnichannel environment consisting of different online and offline channels where the brand can be experienced. This qualitative study investigates brand relationship reinforcement in the omnichannel environment among customers of a Finnish clothing brand, R-Collection. The data collection was conducted in 2021 by interviewing ten customers of R-Collection. We examined the brand relationship reinforcement in four channels: brick-and-mortar (B&M), online store, social media, and second hand. The findings show that brand relationships can be rein-forced differently in these channels. In B&M stores, sensing the quality of clothing, a customer experience that meets …
BMW autovadītāju braukšanas ieradumi, vērtības un tēls citu marku autovadītāju uztverē
2017
Bakalaura darba mērķis ir noskaidrot četru dažādu automobiļu marku (BMW, Volkswagen, Aud un Mercedes) vadītājiem piemītošo braukšanas ieradumu un vērtību atšķirības, kā arī noskaidrot BMW markas vadītāju tēlu citu ceļu satiksmes dalībnieku uztverē. Par darba teorētisko pamatu var uzskatīt Šaloma H. Švarca universālo vērtību teoriju. Bakalaura darba ietvaros tiek veikta kvantitatīvā aptauja internetā, kā arī tiek izmantota kvalitatīvā metode – fokusgrupas intervija. Rezultāti liecina par to, ka BMW markas vadītāji ir vairāk tendēti uz agresīvu un riskantu braukšanu salīdzinot ar pārējām pētījumā iekļautajām grupām, savukārt, par vismierīgāko vadītāju grupu var uzskatīt Volkwagen markas vadīt…
Telekomunikācijas uzņēmuma Bite Latvija vērtību komunikācija ārējā vidē
2020
Bakalaura darba “Telekomunikācijas uzņēmuma Bite Latvija vērtību komunikācijā ārējā vidē” mērķis ir noskaidrot un identificēt “Bites Latvija” vērtību ārējās komunikācijas formas un veidus, kā arī metodes, kā “Bite Latvija” komunicē ārējā vidē, lai nodotu savas vērtības līdz patērētajiem un sabiedrībai. Bakalaura darbs sastāv no trīs daļām. Pirmā daļa balstās uz teorijas. Darba teorētiskās daļas saturu veido informācija no akadēmiskās literatūras par tādām tēmām kā korporatīva komunikācija, vērtību komunikācija un integrētā mārketinga komunikācija. Otrajā daļā aprakstītas metodes, kas tiks izmantotas darba tapšanas procesā. Pētījuma izstrādes ietvaros ir veikta daļēji strukturēta intervija a…
Dantes laikmets tālajos austrumos
1921
P. Šmita raksts par Dantes laikmetu tālajos austrumos publicēts "Dante : rakstu krājums 600 gadu nāves dienas piemiņai (Rīga : Dantes svētku komiteja, 1921). Tajā salīdzināts laikmets Eiropā un tālajos austrumos, skatot to no Dantes dzīves laika - tā laika literatūra, zinātne, ceļojumi u.tml.
Real-time optimal control of water distribution systems - Models and techniques, including intermittent supply conditions.
2014
The fast maritime transport for the waterfront revitalization of the airports in Western Sicily.
2011
In this paper we propose a new mobility model that uses sea transports for systematic and occasional users, tourists, etc.., which must reach the airports of Palermo and Trapani. In particular fast ferries, even with their operational limitations, can be used for quick links designed for the mobility demand that interests the airports of Western Sicily. These transport nodes are currently isolated because they are accessible essentially by means of rubber, given the supply shortages of the rail system. The aim of this study is to reassess the waterfront of a stretch of coast between the two Sicilian airports, places near the sea, that can use sea transport systems to reduce congestion on th…
MR2541232 (2010j:60101) Yong, Jiao; Lihua, Peng; Peide, Liu Atomic decompositions of Lorentz martingale spaces and applications. J. Funct. Spaces App…
2010
In this paper atomic decomposition theorems of martingales are considered. In particular, three atomic decomposition theorems for Lorentz martingale spacesHs p,q, Qp,q andDp,q, where 0 < p < 1, and 0 < q 1, are proved. As a consequence of these decompositions, the authors obtain a sufficient condition for a sublinear operator T, defined on the previous Lorentz martingale spaces Hs p,q, Qp,q and Dp,q and taking values in Lorentz spaces Lr, to be bounded. Also, a restricted weak-type interpolation theorem is established.