Search results for " Mark"
showing 8 items of 4118 documents
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…
Zarządzanie strategiczne akademickim kształceniem ekonomistów w kontekście oczekiwań studentów i wymagań zmieniającego się rynku pracy
2020
Kultura i edukacja ekonomiczna były tematem jednej z sesji panelowych X Kongresu Ekonomistów Polskich, który odbył się w listopadzie 2019 r. W nowej klasyfikacji dziedzin i dyscyplin naukowych wprowadzonej w Polsce w 2018 r. nie uwzględniono kategorii nauki ekonomiczne. Rodzi to pytanie o identyfikację kierunków i profili kształcenia ekonomicznego na poziomie wyższym, wpływając zarazem na kształtowanie oferty edukacyjnej uczelni. Kierunki ekonomiczne nadal cieszą się dużą popularnością, ale coraz częściej poddawany jest krytyce zakres i sposób kształcenia ekonomistów. Studenci domagają się wprowadzenia pluralizmu w naukach ekonomicznych i zmniejszenia stopnia ich matematyzacji, „odświeżenia…
Inferring phytoplankton community composition with a fatty acid mixing model
2015
Abstract. The taxon specificity of fatty acid composition in algal classes suggests that fatty acids could be used as chemotaxonomic markers for phytoplankton composition. The applicability of phospholipid-derived fatty acids as chemotaxonomic markers for phytoplankton composition was evaluated by using a Bayesian fatty acid-based mixing model. Fatty acid profiles from monocultures of chlorophytes, cyanobacteria, diatoms, euglenoids, dinoflagellates, raphidophyte, cryptophytes and chrysophytes were used as a reference library to infer phytoplankton community composition in five moderately humic, large boreal lakes in three different seasons (spring, summer and fall). The phytoplankton commu…
Marketing y responsabilidad. Una aproximación ética desde René Girard
2016
La presente tesis tiene como objeto analizar la ética aplicada al marketing desde la perspectiva de la responsabilidad bajo el presupuesto de la hermenéutica crítica. La ética del marketing supone el descubrimiento y análisis de los principios, valores y fundamentos éticos en el campo del marketing y su función dentro de las organizaciones, así como las responsabilidades del mismo en sus ámbitos de acción e influencia. Para ello, hemos respondido en la primera parte, a qué es el marketing, por cuanto una ética del mismo vendrá necesariamente determinada por su concepción y hemos determinado el deseo, la identidad y la confianza como elementos centrales para el marketing del siglo XXI. La se…
Latvijas nelegālā bezakcīzes alkohola aprite
2014
Elektroniskā versija nesatur pielikumus
Результаты германской биржевой реформы 1896 года
1897
Izraksts no " № 44 Вѣстника Финансовъ, Промышленности и Торговли за 1897 г."
Інбаунд маркетинг: прикладні аспекти просування товарів і послуг в e-commerce
2019
This paper summarizes the features of the functioning of e-commerce in Ukraine. It has been proven that the activity of e-shops as important subjects of the e-commerce market is underregulated. This leads to consumer dissatisfaction with service quality in the online environment. The necessity of criteria creation was shown, which give them opportunities to e-shops management improve their service and enhance the level of satisfaction of target consumers, primarily based on the effective use of the newest method of promoting goods and services in e-commerce - inbound marketing on the example of infant nutrition. Rating evaluation of functional characteristics of infant nutrition e-shops was…
High frequency data entry: statistical findings at high frequency
2010
We introduce some of the most common types of high-frequency financial data: tick-by-tick data, trade andquote data, order bookdata, andmarket member data. We describe the types of variables that are usually available in the most popular high-frequency financial databases. We discuss the issues related to the handling of these data, including cleaning protocols, timing issues, and issues related to data size. We then briefly consider the issues related to the stylized facts detected in the empirical analysis of high- frequency data. Specifically, we consider (i) the irregular temporal spacing of the events at high frequency and its relevance for the econometric modeling of financial variables, (…