Search results for " Market"
showing 10 items of 2859 documents
Utilisation des critères non financiers pour évaluer ou piloter la performance : analyse théorique
2005
The determinants which explain the use of non-financial measures in order to evaluate or drive the performance belong to disciplinary (contractual) and knowledge-based approaches. The aim of this paper is to propose a theoretical analysis of these explanations. For the disciplinary view, we realize a typology of the existing literature. We show that others theories explain the choice of non-financial measures too. For the knowledge-based view, we propose a synthesis of the existing literature in which the link between non-financial and theoretical explanations exists. Finally, we explain why the Balanced Scorecard can be associated to the disciplinary view and the Intellectual Capital to th…
Can TikTok Sound Enhance Tourism SMEs’ Engagement?
2023
AbstractThis study explores the role of sound and its interaction with marketer-generated content (MGC) (i.e., emotional, informational, transactional) in influencing customer engagement (CE) (i.e., views and shares) in the context of tourism SMEs and TikTok. Content analysis was conducted to analyze data from 7 travel guide services in Indonesia. The final dataset comprised 660 TikTok videos, 4,092,289 views, and 10,920 shares. The results confirm that cover sound has no direct effect either on views or shares. Also, cover sound has no interaction effects with any MGC in impacting CE (i.e., views and shares). Individually, the MGC of emotional content has significant and positive effects o…
The Need to Approach the Management of the Tourist Destination by the Central and Local Public Authorities in Romania
2017
Abstract In the medium and long term, priorities in the development of tourism aim to develop a complex tourist offer, making the most of the natural and anthropogenic resources existing in connection with the preservation of the environment and the heritage. On the long run, it will contribute to raising the living standards of the population, especially social categories with lower chances of reintegration into the labour market (people made redundant in industry, elderly people etc.). Implementation of the strategy at regional level must be achieved through an active partnership between Romanian public authorities, economic agents and private investors, with the involvement of the federa…
Open Service Innovation: The Case of Tourism Firms in Scandinavia
2016
Most empirical research investigating open innovation has focused on the development of new physical products in manufacturing industries, whereas open service innovation has not been researched correspondingly. Services have some characteristics that distinguish them from physical products, which may affect the types of open innovation practice utilised during service innovation processes. Tourism services comprise a subset of services that is particularly distant from tangible products. Therefore, the exploration of how tourism firms utilise different types of open innovation practice offers a valuable opportunity to learn about the nature of open service innovation practices. Thus, this …
Developments on the International Hotel Chain Market
2018
Tourism is a mass phenomenon, and as a result, the number of accommodation capacities has increased enormously in recent years, especially in hotel groups, whether integrated or voluntary. Currently, a large part of hotel chains has subsidiaries around the world and covers major aspects of international tourism demand through their own distribution systems. Under these circumstances, this paper aims to analyse the global evolution of the main hotel chains, while also presenting performance issues, including average daily rate (ADR), and occupancy rate.
The promotion of tourism in Italian regions from a sensorial perspective: a website content analysis
2022
Recent tourism literature has identified the sensory dimension as key to understanding, planning and marketing tourist experiences. This paper aims to understand to what extent Italian regions consider the sensorial perspective in tourist communication, focusing the analysis on their institutional websites. We used the content analysis method considering two different periods to investigate the evolution of Italian tourism promotion. The results show that for all institutional websites, over time, attention engages only some of the five sensorial dimensions. That is, the communication does not appear balanced. Furthermore, the promotional communication in several regions is more oriented to…
Configurational theory in traditional manufacturing industries: a new model of high-performing small and medium-sized enterprises
2020
The goal of this study is to provide a model of high-performing small and medium-sized companies to address the new environmental challenges in traditional manufacturing industries. Adopting a configurational logic and following an inductive approach based on four high-performing firms, this paper provides new empirical evidence on how the steps followed by these firms are adjusted to the high-performance models prescribed by the literature. In doing so, it also offers a dynamic view of the interrelationships between the strategy and the new conditions of the environment. At a practitioner level, the paper illustrates which recipes are more appropriate to prescribe recommendations for a mor…
El uso de órdenes con volumen oculto en el Sistema de Interconexión Bursátil Español
2008
ResumenMuchos mercados dirigidos por órdenes permiten a sus participantes introducir órdenes límite en las que no se revela el tamaño completo de la orden. En este artículo, se describe la utilización de este tipo de órdenes en el mercado español de acciones. Se muestra que una de cada cinco transacciones realizadas en el mercado español implica la detección de volumen oculto. La contribución del volumen oculto al proceso de negociación es más importante entre las acciones menos líquidas, y durante períodos de elevado riesgo de exposición de las órdenes limite. Además, se muestra que los usuarios de este tipo de órdenes se comportan como cazadores de tendencias y siguen un comportamiento im…
Key challenges facing the European transport labour market
2016
The importance of transport for human development is rather unchallenged. Transport is fundamental for the functioning of markets in general, and the labour market in particular, including the labour it needs for its own functioning. The aim of this article is to identify and assess key challenges in the labour market in the transport sector in the European Union, and present some disputable issues related to activities aiming at dealing with these challenges. First, the direct and indirect importance of transport for the European labour market is discussed. Then, the key challenges in the European labour market are identified. Finally, some potential directions of development and their pos…
New Marketing Tendencies in the Romanian Wine Industry
2020
Abstract In the last decade or so, the Romanian wine industry has changed and developed greatly, by the increase of wine producers, especially the niche producers, alongside the traditional, big, producers. The paper aims to understand the new tendencies in the field of marketing, that occur on the wine industry of Romania, as well as the changes that take place in the minds and lives of the consumers in the context of the online world, combined with new trends and technologies that can be used by the consumers. Secondly, the paper represents a secondary data analysis of the International and Romanian Wine Industry, in terms of production and consumption, we also presented a short profile o…