Search results for " Marketing."

Behind the curtain of international diversification: An agency theory perspective

2018

This paper dissects the antecedents of international diversification through the lens of the agency cost of free cash flow arguments. It explores whether the partial convergence of interests among managers, majority shareholders, and minority shareholders affects a firm's choice to diversify internationally. Using a sample panel of 60 Italian firms evaluated longitudinally from 2004 to 2014, the study tests whether a firm's international diversification is affected by its free cash flow (as the ultimate source of managerial discretion) and debt (as the main constraint to managerial discretion), especially in firm contexts that exacerbate agency problems. We find that the effects on internat…

Digitization of the communication and its implications for marketing

2014

Humanities and Social Sciences. Latvia: Vol. 26, N 2 (Autumn-Winter 2018)  

2018

In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public-Private Partnership)

2018

Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatients consultation) do the patients show a loyal behavior when they are in different management scenarios. Material and methods: A descriptive analysis based on secondary data collected from an internal database of the Conselleria de Sanidad of the Valencian Community in Spain, a scenario with two different healthcare management types (public sector management and public-private partnership) was con…

Sekcijas "Latvijas uzņēmumu konkurētspēja ārējos tirgos (EKOSOC VPP 5.2.1)" Ekonomikas un vadības fakultātē (19. februāris, 2016): Referātu tēzes

2016

How the unbanked cope with financial exclusion: Evidence from Pakistan

2016

This article investigates both the coping strategies employed by low-income unbanked consumers in Pakistan and the consequences of those strategies. Qualitative data were gathered from low-income unbanked consumers through in-depth interviews. The findings suggest that unbanked consumers utilize their respective social networks and various market and personal resources to cope with financial exclusion. The utilization of social network resources to cope with financial exclusion typically enabled participants to fulfill their obligations in a positive manner and enhanced solidarity and trust among group members, whereas the use of market and personal resources tended to produce more negative…

Iekšējā mārketinga pilnveidošanas iespējas apaļkoku tirdzniecības uzņēmumā.

2021

Bakalaura darba nosaukums ir “Iekšējā mārketinga pilnveidošanas iespējas apaļkoku tirdzniecības uzņēmumā". Bakalaura darba mērķis ir balstoties uz teorijas atziņām par iekšējo mārketingu un darbinieku motivāciju ietekmējošiem faktoriem, kā arī uz darbinieku aptaujas rezultātiem un intervijā sniegto informāciju, izpētīt apaļkoku tirdzniecības uzņēmuma iekšējo mārketingu un darbinieku motivācijas sistēmu, atklāt nepilnības, sniegt priekšlikumus konstatēto nepilnību novēršanai un iekšējā mārketinga sistēmas uzlabošanai. Šo mērķi darba autore sasniegs, aplūkojot dažādu autoru teorētisko pamatojumu par iekšējo mārketingu uzņēmumā, kā arī veicot darbinieku aptauju, rezultātā izdarot secinājumus u…

Celebrity endorsements and congratulatory messages: Jordan v. Jewel Food Stores: A case of right to publicity versus commercial speech

2016

Product endorsements by athletes are common brand-building tactics. The brand receives additional consumer attention and goodwill created by the athlete. The athlete receives compensation that may exceed their player salary. However, local sport heroes create community pride for their accomplishments. Fans show their pride by congratulating the sport star. Is a local, non-endorsing company allowed to offer similar congratulations? In 2012, a US appellate court was asked to decide a case where Michael Jordan claimed that a Chicago grocery store chain's congratulatory message violated his right to publicity. Through an analysis of this legal case, this paper will discuss the following issues:…

Accuracy of Computer-Aided Dynamic Navigation Compared to Computer-Aided Static Navigation for Dental Implant Placement: An In Vitro Study

2019

Aim: To analyze the accuracy capability of two computer-aided navigation procedures for dental implant placement. Materials and Methods: A total of 40 dental implants were selected, which were randomly distributed into two study groups, namely, group A, consisting of those implants that were placed using a computer-aided static navigation system (n = 20) (guided implant (GI)) and group B, consisting of those implants that were placed using a computer-aided dynamic navigation system (n = 20) (navigation implant (NI)). The placement of the implants from group A was performed using surgical templates that were designed using 3D implant-planning software based on preoperative cone-beam computed…

Possibilities of using chatbots in digital marketing strategy of Latvian companies

2021

: Companies are willing to retain the gained consumers' attention, and the ways to achieve it include, for example, improving consumers' experience and increasing their engagement. In a competitive environment, the companies need to think about how to effectively develop a digital marketing strategy that meets the requirements of a digital consumer. A chatbot is a computer program that can be created with artificial intelligence and gives organizations the opportunity to create new points of contact with the audience, keep their attention, and promote sales. The objective of the research is to study the possibilities of using chatbots in digital marketing strategy of Latvian companies. In o…