Search results for " Marketing."

Society Versus Business Organization: The Strategic Role of Marketing

2006

This paper is intended to discuss the role of business organization within society, contributing to the theoretical and managerial understanding of this matter. Concepts of strategic marketing and societal marketing are presented and comparatively analysed. In addition, corporate positioning based on social responsibility is examined. The author believes that managers should accept the challenge of balancing the interests of society with those of organizations, trying to reach the best relationship between them.

Macro-social marketing as a government’s opportunity to make a positive influence on societal behaviour

2020

Governments work hard to make their district a better place to live, sometimes when society does not recognize what has been done and it indicates the real issue – information asymmetry. To improve information flow between government and society as well as active social change it is possible to use macro-social marketing. In a few cases, it is already happening but there are many more where it could be used by the government. Problem statement – there is information asymmetry between government and society, that reflects on the social development of the country on a macro-level. Aim – to investigate macro-social marketing and its ability to improve the communication flow between government …

From free health care to pricing in subsaharian Africa : rise and fall of the project "health for all"

1997

The idea o f the "health for all", that consists in insure to each the free access to health care and the equality on treating, has been found enough rapidly taken in defect by the catastrophic economic situation of countries of Africa to the South o f the Sahara. Faced with the impossibility to promote a free health policy for all, local governments and international organisations, such the WHO and the UNICEF, have proposed to make pay users for cares that they receive and to decentralize management of public health system so as to create the favorable environment to a market of health. This reform of health system in Subsaharan Africa, called the Bamako Initiative, is going to tempt to so…

Sport clubs' health promotion activities for the surrounging communities : a comparative case study of Columbus Blue Jackets, HJK and Sotkamon Jymy

2014

ABSTRACT The level of physical activity continues to decrease globally. Therefore it is important to explore new ways of promoting physical activity and healthy life style. Sport clubs are an excellent setting for physical activity and health related programs targeted for the surrounding community due to their visibility, popularity and image. They offer also companies a possibility to conduct their health related corporate social responsibility activities by supporting and cooperating with the club. Despite its importance there are not many studies related to the role of sport clubs as health promoters. The aim of this research is to explore what kind of health promotion activities sport c…

Responsabilité sociale des organisations sportives professionnelles.

2011

Editorial: The Management of Emotions in Sports Organizations

2020

Brand social representations: strategic perspectives for a fitness club

2009

International audience; The aim of this study was to identify an accurate tool to enable fitness club managers to discover those opinions or stereotypes which represent obstacles to joining their organisations. Starting with brand image, the analysis then considered social representations as relevant constructs for apprehending these opinions or prejudices. The use of a word association task and the model of basic cognitive schemes (Rouquette, 1990; 1994) provided access to the salient elements of the social representations of a particular sport brand and the way they are structured. The procedure combining these two stages represented a diagnostic tool for identifying the attractive and un…

Impact of supplier-specific investments in inter-organisational information systems on strategic electronic coordination: the moderation effect of bu…

2018

Abstract This paper examines the factors which influence sharing of the strategic information (in other words, electronic coordination) in a buyer–supplier dyad. The antecedents of this coordination are examined rather well in the transaction cost economics (TCE) theory and resource-dependency theory (RDT), while the supply chain management perspective is contemplated. The mentioned frameworks are used in the analysis. However, the research focus is narrowed down to the exploration of the antecedents of information exchange conducted via inter-organisational information systems (IOS). The empirical analysis is based on 198 observations of Norwegian companies operating in different types of …

Effects of contextual variables on strategic investment decision-making styles: An empirical study from Pakistan.

2022

There is a gap in the literature of strategic investment decision making (SIDM) concerning the links between context variables, infrastructure and SIDM practices (or SIDM styles) in developing countries. This research aims to fill that gap. Survey data (N = 128) from the manufacturing companies listed on the Pakistan Stock Exchange was collected via an e-mailed questionnaire and visits to the companies. Data are analyzed with factor analysis and multiple regression analysis. The results reveal what we call four different SIDM styles (or emphases): managerial power-, financial analysis-, top management-, and strategy-based investing. These styles are considered to be novel perspectives on SI…

Logistics and Supply Chain Management: An Overview

2019

Abstract The purpose of this paper is to identify and explore the content of Logistics and Supply Chain Management, and to find the connections and the differentials factors that are between the two areas. The study is based on literature review and wants to find the core subjects and the differentials between the two areas, in order to a better and comprehensive understanding of these topics.