Search results for " SME"
showing 4 items of 84 documents
Can TikTok Sound Enhance Tourism SMEs’ Engagement?
2023
AbstractThis study explores the role of sound and its interaction with marketer-generated content (MGC) (i.e., emotional, informational, transactional) in influencing customer engagement (CE) (i.e., views and shares) in the context of tourism SMEs and TikTok. Content analysis was conducted to analyze data from 7 travel guide services in Indonesia. The final dataset comprised 660 TikTok videos, 4,092,289 views, and 10,920 shares. The results confirm that cover sound has no direct effect either on views or shares. Also, cover sound has no interaction effects with any MGC in impacting CE (i.e., views and shares). Individually, the MGC of emotional content has significant and positive effects o…
TRADITIONAL PRODUCTS AND THEIR ROLE IN THE DEVELOPMENT OF SMES
2012
In the past years, the role of traditional products in the European economy has greatly increased, firstly through the supply of essential products and services for the local communities, but also through the creation of new work places in all the EU countries, including Romania. 99,1% of traditional products are being produced in our country in small and micro-enterprises, with a small number of employees, and which use traditional recipes, passed down from generation to generation - and the secret of which is kept strictly within the family. This paper aims to demonstrate the importance of developing these small businesses which produce and sell traditional products in Romania, and to ana…
Internationalization of family-controlled SMEs from the process, network and socioemotional wealth perspectives
2016
Perheyritysten kansainvälistyminen on saanut vähän huomiota kansainvälisen liiketoiminnan tutkimusalalla. Tämä laadullinen tapaustutkimus tarttuu tähän tutkimusaukkoon ja lähestyy teemaa jopa perheyritysten kansainvälistymistutkimuksessa itsessään suhteellisen vähälle huomiolle jääneiden näkökulmien kautta: prosessi, verkosto ja sosioemotionaalinen vauraus (socioemotional wealth, SEW). Tämä tutkimus tarjoaa vastauksia siihen, kuinka perheiden kontrolloimat pk-yritykset rakentavat kansainvälisiä verkostoja, minkälaisia ulkomaiset verkostosuhteet ovat ja missä määrin SEW selittää yritysten kansainvälistymistä. Jotta tutkimustavoitteilla olisi heijastuspintaa, tutkimusta varten tehtiin kattava…
Network ties in the international opportunity recognition of family SMEs
2011
The importance of network ties is emphasized in the current literature on opportunity recognition. However, it is unclear how firms with limited bridging networks, such as family SMEs, recognize international opportunities through their network ties. In this case study we found that in gaining foreign market entry, those family SMEs that lack existing network ties recognize opportunities through weak ties formed in international exhibitions. The findings also indicate that rather than being proactive, family SMEs respond reactively to opportunities that emerge coincidentally. The trustfulness of the tie is important when they consider these opportunities and form new ties for internationali…