Search results for " Strategy"
showing 10 items of 764 documents
U.S. Grand Strategy Towards Russia 2001-2017
2019
Objectives<i>U.S. foreign policy towards Russia is of the utmost importance for the national security of the countries on the NATO eastern flank. Grand strategies are among the analytical concepts for classification and analysis of U.S. actions in the international arena. This paper uses grand strategy classification framework to classify and analyse U.S. strategy towards Russia from 2001 to 2017.</i>Methods<i>36 speeches about Russia by U.S. Presidents George Bush and Barack Obama and Vice President Joe Biden from 2001 to 2017 were used in content analysis. U.S. grand strategy classification framework was used as the tool for coding and classifying different foreign polic…
The role of Social Media on Sales strategy : A Conceptual Explication in a High-context Culture
2017
People’s behaviours are shaped by their cultural values as much as it also influences the definition of friendship building and sustenance. Low-context cultures as marked with independent lifestyle, loosed family units and communication patterns are often characterized by fewer words. On the other hand, high-context cultures are markedly different. These cultures are characterized with high closed family units, high level of social cohesion and social identity. To achieve effective communication, it is important to understand the differences in the two cultural contexts especially when such communication is directed at the global marketplace. Interestingly, some technological innovations us…
Paramedia : thresholds of the social text
2017
This work is an adaptation of Gerard Genette’s theory of paratexts to social media. Paratexts are information surrounding texts, and usually helping the user to decide whether or not to consume a text. In social media, a plurality of new information surrounds texts we read every day. They are dynamic by nature and have different authors: the social platforms, like Facebook or YouTube; the authors of texts, and the users who comment and share them. This collection of four articles will debate the ethos in social media, what is an author in social media, what are the identified paratexts in selected social media websites and the limits of interpretation of paratexts in contemporary Brazilian …
Material and immaterial culture of the internal minor centres. Studies and researches for the ecological transition of the Madonie inner mountain are…
2022
Presently, the European Union strategies aim at strengthening the rural areas that are characterized by a deep depopulation, people aging, and a weak employment market. In these "marginalized" areas, the urban regeneration process may be assisted by the creation of smart villages, realities that will cooperate and create innovative small towns. The Sicilian inner mountain area, in particular, consists of twenty-one villages - mostly dating back to the Middle Age - that present an attractive localization due to naturalistic, landscape and cultural features, also qualified by a well-preserved geographical area whose main building typological features were not altered during time. This paper p…
The Process of Selecting Influencers for Marketing Purposes in an Organisation
2023
Influencer marketing practices are growing on social media channels, while the usage of other mass-media channels is decreasing, prompting organisations to search for new tools with which to communicate efficiently with their target audiences. Influencers can affect purchase intentions if the audience identifies with them. For a successful collaboration with an influencer, an organisation needs to ensure that the brand fit is suitable, as the audience will become suspicious if the paid collaboration is too apparent. In addition, an organisation can ask an influencer to perform many roles during the collaboration. The objectives of this study, therefore, are to discover how organisations ens…
Transformative direction of innovation and measurement of uncaptured GDP in the digital economy
2017
The Internet has dramatically changed business dynamics and our daily lives by providing extraordinary services and welfare never anticipated before. However, productivity in industrialized countries has confronted an apparent decline. The ICT advanced firms and countries are suffering with low marginal productivity of their ICT investments. This reveals the two-faced nature of ICT and productivity paradox in the digital economy. With the progression of technology and transition from commodity- oriented to information society, the consumers’ preferences are believed to be shifted beyond economic value. The digitization has promoted the free and un- monetized consumption of digital goods and…
Spatial Indicators for a Europe 2020 Strategy Territorial Analysis – SIESTA
2014
Il contributo descrive la situazione del contesto territoriale italiano a partire dai risultati del progetto ESPON SIESTA in riferimento agli indicatori spaziali per la strategia Europe 2020.
La progettazione del sé professionale alla fine dell’adolescenza
2020
Si è conclusa il 15 maggio 2019 la prima parte di una ricerca- intervento ispirata alla teoria del pensiero narrativo, ai principi dell’educational counseling e della didattica orientativa. Duran- te l’anno scolastico 2018-2019, 93 studenti (50 femmine e 43 maschi) del quarto anno di cinque licei di Palermo hanno partecipato a un’iniziativa sperimentale in cui scuola e università hanno collaborato con un duplice scopo: ridurre negli studenti il gap rilevato tra le conoscenze in uscita dal liceo e quelle richieste all’inizio dei corsi universitari e potenziare in loro la capacità di formulare il proprio progetto di vita professionale. È stata sperimentata l’azione congiunta di tre tipi di in…
Architecture of dissonance : a study on the strategic management process of higher education internationalization
2018
In this study I analyze the neglected notion of organizational architecture in the strategic process of internationalization in the context of higher education. I examine the internationalization process through the development and management of international master’s degree programmes and their relation to the broader strategy of one particular Finnish university. I interviewed acting coordinators and directors of the programmes regarding their view on the administrative work, as well as the structures and resources, related to the programmes. Strategy documents, internal evaluations, and statistics were also analyzed. The omission of an explicit strategy and strategic program for internat…
El aprendizaje de la lecto-escritura de alumnos disléxicos mediante el método Gate. Un estudio en las escuelas de enseñanza primaria de Catania (Ital…
2021
Rights reside in people, but the laws specify them and make them effective. The law must guarantee all students equal opportunities in learning: ensure early diagnosis; reward emotional and social difficulties; use specific strategies and educational resources, appropriate assesment and evaluation; ensure communication and collaboration among family, school and health services; achieve full social and professional integration (Law 170/2010). This study aims to analyze the difficulties that dyslexic students encounter in accessing the language code and the adaptation of the Gate method (Taiocchi, 2009) to the students of a primary school in Catania, its application and evaluation of results …