Search results for " augmented reality"
showing 10 items of 31 documents
Virtual and augmented reality: Advancing research in consumer marketing
2020
Abstract Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact on a variety of marketing practices and are attracting increasing attention from marketing researchers. In this article, we review developments in VR/AR applications and research in the area of consumer marketing. We propose a conceptual framework for VR/AR research in consumer marketing that centers around consumer experiences provided by VR/AR applications along the customer journey and the effectiveness of such applications, and delve into the key concepts and components of the framework. Next, we provide a comprehensive overview of VR/AR applications in current practices and extant researc…
Mixed reality for cross-cultural integration: using positive technology to share experiences and promote communication
2018
Apport des réalités virtuelles et augmentées dans la planification et le suivi in situ de travaux de rénovation.
2013
This dissertation presents the evaluation of an onsite augmented reality tool and its relevance for helping construction agents to prepare and monitor the progress of a building's construction or renovation through a mobile device. The case study focuses on virtual renovation works regarding an ancient window –dated eighteenth century- in a room of the Cluny (Saone et Loire, France) abbey buildings. The study aims at comparing the efficiency and the precision of users' behavior in four situations while performing identical sets of tasks. Three methods related to the ICT uses of onsite AEC (Architecture, Engineering and Construction) guided the experiment: the first method focuses on paper-b…
Virtual and Augmented Reality Applied to the Perception of the Sound and Visual Garden
2022
The COVID-19 situation has encouraged the creation of ICT-based learning environments. Difficulties in performing activities in a garden setting can be overcome by using Virtual Reality (VR) and Augmented Reality (AR). The aim of this research is to evaluate the usefulness of VR and AR as an educational resource through contextualised sensory experiences in the garden. Eighty-seven trainee teachers took part, and a mixed methodology was used, for the analysis of the sound and visual elements of the garden and for reflection on the usefulness of VR and AR. An interpretive and inferential analysis of the AR-based compositions was carried out and of the drawings of the garden created by the pa…
Reverse Engineering, Rapid prototyping and augmented Reality: integrated techniques for new models of fruition of archeological heritage
2013
Reverse engineering (RE) and Rapid Prototyping (RP) have long been used for the representation, interpretation and communication of artistic and archaeological heritage, as well as their museum fruition. An application is given by the construction of models for tactile perception for blind-users: it has been developed a model, in real scale, of a kantharos of the sixth century BC modeled with mixed techniques of rapid prototyping CNC with polymeric resin. Another possible application is the integration of RE and RP techniques with Augmented Reality (AR). It has been made an experiment on the model of the Temple of Castor and Pollux in Agrigento. The physical model, made with additive proces…
28 by Komplex
2013
Cinematic Augmented Experience: 28 by Komplex
2013
Il cinema e la realtà aumentata: 28 Komplex
2014
Prefazione
2018
Prefazione al volume di Donato Maniello, Spatial Augmented Reality (col. III)
Autenticità digitale. L’esperienza turistica aumentata di un sito UNESCO
2022
The article proposes a reflection on the topic of authenticity with reference to digital solutions developed for cultural heritage. After a brief theoretical review on digital authenticity, the article analyzes as a case study an application for mobile devices, which offers augmented reality content and digital reconstructions of spaces, monuments and activities of the Roman city of Tarraco (Tarragona), included by UNESCO in the World Heritage List. The research conducted according to a qualitative methodology returns evidence of the centrality of authenticity in the tourist experience and in the strategies aimed at fostering the attractiveness of places.