Search results for " bran"
showing 10 items of 362 documents
La introducción en España de la limitación de mandatos: una aproximación crítica
2017
Resumen: Pese a que la Constitución española no contiene previsión alguna respecto a lo que coloquialmente conocemos ya como la limitación de mandatos, y a que tampoco hasta hoy ha considerado oportuno el legislador introducir en nuestro ordenamiento jurídico estatal este tipo de restricciones, lo cierto es que de un tiempo a esta parte la cuestión ha ido ganando gradualmente relevancia en el debate político, habiendo sido regulada ya en varias comunidades autónomas, siendo objeto de debate en otras, y figurando como parte del acuerdo político de investidura sobre el que se sustenta el actual Gobierno de la nación. En este trabajo empezaremos pasando revista al estado de la cuestión en Espa…
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
2017
The growth of new industry sectors and the ascent of burgeoning economies have increased competition between companies to secure a skilled workforce. To ensure competitiveness in these rapidly changing markets, companies have striven to build successful branding strategies. Although employer branding is becoming a popular trend in the world of practicing managers and scholars, perspectives are still evolving. The purpose of this study was to examine the effectiveness of employer branding from the perspective of a business-to-business (B2B) multinational company´s (thereafter, “the case company”) current employees. In this study, a sport sponsorship project acted as an employer branding acti…
Random walks in dynamic random environments and ancestry under local population regulation
2015
We consider random walks in dynamic random environments, with an environment generated by the time-reversal of a Markov process from the oriented percolation universality class. If the influence of the random medium on the walk is small in space-time regions where the medium is typical, we obtain a law of large numbers and an averaged central limit theorem for the walk via a regeneration construction under suitable coarse-graining. Such random walks occur naturally as spatial embeddings of ancestral lineages in spatial population models with local regulation. We verify that our assumptions hold for logistic branching random walks when the population density is sufficiently high.
Graphical representation of some duality relations in stochastic population models
2007
We derive a unified stochastic picture for the duality of a resampling-selection model with a branching-coalescing particle process (cf. http://www.ams.org/mathscinet-getitem?mr=MR2123250) and for the self-duality of Feller's branching diffusion with logistic growth (cf. math/0509612). The two dual processes are approximated by particle processes which are forward and backward processes in a graphical representation. We identify duality relations between the basic building blocks of the particle processes which lead to the two dualities mentioned above.
Infinite rate mutually catalytic branching in infinitely many colonies: The longtime behavior
2012
Consider the infinite rate mutually catalytic branching process (IMUB) constructed in [Infinite rate mutually catalytic branching in infinitely many colonies. Construction, characterization and convergence (2008) Preprint] and [Ann. Probab. 38 (2010) 479-497]. For finite initial conditions, we show that only one type survives in the long run if the interaction kernel is recurrent. On the other hand, under a slightly stronger condition than transience, we show that both types can coexist.
The kinematics of water masers in the stellar molecular outflow source, IRAS 19134+2131
2004
Using the Very Large Array (VLA) and the Very Long Baseline Array (VLBA), we have observed water maser emission in the proto-planetary nebula candidate IRAS 19134+2131, in which the water maser spectrum has two groups of emission features separated in radial velocity by ∼100 km s^−1. The blue-shifted and red-shifted clusters of maser features are clearly separated spatially by ∼150 mas, indicative of a fast collimated flow. However, not all of the maser features are aligned along the axis of the flow, as is seen in the similar high-velocity water maser source, W43A. Comparing the VLA and VLBA maps of the water maser source, we find 4 maser features that were active for 2 years. Using only V…
How do brand personality, identification, and relationship length drive loyalty in sports?
2016
Purpose – The purpose of this paper is to extend brand identification theory to the sports team context by testing the direct and indirect effects of a sports team’s personality, sports fans’ identification with the team, and the effect of the length of fans’ relationship with a team on their loyalty to it. Design/methodology/approach – The authors conducted a quantitative study among ice hockey fans of one Finnish hockey team before play-off games. Data came from an online questionnaire generating 1,166 responses. Findings – The authors find that: first, identification with a team mediates the effects of brand personality on attitudinal loyalty and behavioral loyalty; second, brand person…
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
2020
Abstract This paper examines the impact of perceived consistency in marketing communications on customer–brand relationship outcomes. The perception of consistent message and image through different marketing communication tools is one of the basic principles of the integrated marketing communications (IMC) approach. Although literature suggests that IMC might have an influence on customer–brand relationship outcomes, empirical evidence that supports this assumption is still weak and inconclusive. Three main brand relationship outcomes are established for the purpose of the study, i.e. trust, commitment, and loyalty. The relationships between perceived communication consistency and brand ou…
Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes
2017
Corporate social responsibility (CSR) has become increasingly important in labor market communication. To express organizational identity, reinforcing commitment to sustainable development and stakeholder engagement, organizations report their CSR activities. The impact of a company's employer branding (EB) strategy depends on how information recipients interpret corporate messages. Therefore, we assume that job seekers may show diverse attitudes toward CSR. The extant literature has hardly explored the interplay between CSR, EB, and job seekers' attitudes, so we identify a relevant research gap to be tackled. The aim of this paper is to examine how millennial job seekers' attitudes toward …
Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand.
2021
Conspicuous consumption symbolizes ostentatious and material consumption through the purchase of products and services with a higher economic value and that allows their consumers to excel socially. However, conspicuous consumption often does not represent social and environmental values, because their products are often not characterized by being made through sustainable processes. United Nations, through its sustainable development agenda, invited companies to be aware of the social and environmental problems of the world and to be able to generate strategies that can be sustainable over time and allow the growth of both the company and society in general. This study analyses the case of …