Search results for " bran"

γ-Oryzanol and tocopherol contents in residues of rice bran oil refining

2012

Rice bran oil (RBO) contains significant amounts of the natural antioxidants γ-oryzanol and tocopherols, which are lost to a large degree during oil refining. This results in a number of industrial residues with high contents of these phytochemicals. With the aim of supporting the development of profitable industrial procedures for γ-oryzanol and tocopherol recovery, the contents of these phytochemicals in all the residues produced during RBO refining were evaluated. The samples included residues from the degumming, soap precipitation, bleaching earth filtering, dewaxing and deodorisation distillation steps. The highest phytochemical concentrations were found in the precipitated soap for γ-…

When is More Really More? The Effect of Brands on Choice Overload in Adolescents

2021

Research on choice overload with adult participants has shown that the presence of a brand significantly mitigates the phenomenon. The aim of this study is to investigate whether these findings can be expanded to a population of adolescents, where it has already been shown that choice overload occurs in a similar way as adults. We present evidence from two studies that when facing either a large or a small amount of choice options that are associated with brand names, choice overload disappears among adolescents. Conversely, when no brands are associated to the choice options, adolescents report choice overload, that is a greater dissatisfaction, difficulties, and regret with larger (versus…

Visitor’s Motivational Framework and Wine Routes’ Contribution to Sustainable Agriculture and Tourism

2022

Wine Routes develop inside the larger context of wine tourism (WT), which is increasingly important for rural communities. Italy is one of the most important countries in the world for wine production and tourism. Sicily is one of the leading regions in Italy for wine production and wine tourists. This study focuses on the Sicilian wine routes (SWRs) and gives an excursus of their development during the last ten years, highlighting strengths and weaknesses. Moreover, the study wants to make an attempt to bridge the existing gap in the literature and highlight the nature and extent of the contribution of the SWR to the development of the WT ‘product’ from the perspective of the increasingly …

Personal branding, redes sociales e influencers

2021

Desde la irrupción de Internet y las nuevas tecnologías de información, el personal branding ha experimentado una evolución sin precedentes gracias a la inmediatez que ofrecen las redes sociales y la comu nicación 2.0. El proceso de creación de la imagen personal adquiere una relevancia cada vez más notoria siendo una herramienta de comu nicación utilizada tanto por las empresas como por los usu arios de redes sociales, en especial por parte de los influencers que ejercen una influencia directa entre los consum idores. La investigación presentada describe la importancia que ha tenido Internet, y en particular plataformas como los blogs y las redes sociales como Instagram, en lo que tiene qu…

Emotional shops

2008

Nowadays, shops are not anymore places for consumption but micro-worlds of individual and social life. Selling acquires many and various meanings and the shopping center becomes a cultural and spiritual center. The choise of a brand is not anymore a choise of consumption but a lifestyle. Many elements concur in defining the communicative strategies of selling (complex corporate image [1]): advertising, logo, marketing, design of objects, shop windows, promotional events. And all of them seem to become values of life: claim is a motto (“Impossible is nothing” by Adidas); the logo is an identification mark for the consumer-customer (‘swoosh’ by Nike is tattooed on the skin); the testimonials …

Representations of Finland in tourism brochures between 1973 and 2008

2009

Measurements of the top quark branching ratios into channels with leptons and quarks with the ATLAS detector

2015

Measurements of the branching ratios of top quark decays into leptons and jets using events with t[bar over t] (top antitop) pairs are reported. Events were recorded with the ATLAS detector at the LHC in pp collisions at a center-of-mass energy of 7 TeV. The collected data sample corresponds to an integrated luminosity of 4.6  fb[superscript −1]. The measured top quark branching ratios agree with the Standard Model predictions within the measurement uncertainties of a few percent.

Employer branding peculiarities from a generational perspective: case of Baltic states

2021

Companies have currently acknowledged that it does matter, how current and potential employees see them. Several companies see that they can develop their competitive advantage by creating and sustaining an attractive image of the company. It takes more than beautiful promises, future illusions and lovely pictures of the company – it has to be a culture based on certain values, which are attractive for the potential and current employees. It certainly is especially important for companies, who are operating in fields, where there is a lack of high skilled workers and where headhunting is inevitable. In the existing literature most of the researches are about attracting employees. However, b…

Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate

2019

Faced with competitive labor markets, firms increasingly use employer branding to build a qualified workforce and engage their employees. However, our understanding of the impact of employer branding orientation on firm performance and the theoretical firm‐level mechanisms underlying this potential impact is very limited. To address this gap, we integrate brand marketing theory with human resource management (HRM) research to develop a model explicating how employer branding orientation is linked to firm performance through a dual route by enhancing both recruitment efficiency (i.e., external route: applicants) and positive affective climate (i.e., internal route: incumbent employees). The …

A Multicenter Experience of Three Different "Iliac Branched" Stent Grafts for the Treatment of Aorto-Iliac And/Or Iliac Aneurysms

2023

Background: The aim of study was to assess the safety and effectiveness of 3 different commercial iliac branch devices (IBDs): the Zenith Branch Iliac Endovascular Graft; the Gore Excluder Iliac Branch System and the E-liac Stent Graft System for the treatment of aorto-iliac or iliac aneurysms. Methods: From January 2017 to February 2020, a retrospective reviewed was conducted on a total of 96 patients. Primary endpoint was IBD instability rate at 24 months. Secondary endpoints included onset of any endoleaks, buttock claudication, IBD-related reintervention and all-death rates, postoperative acute kidney, and changes in maximum diameter from baseline of the aortic aneurysmal sac. Results: …