Search results for " brand"

Procesos de «re-imageneering» turístico: el eclipse de la identidad local de Valencia

2011

Ostentación, abundancia y gusto por lo efímero son constantes de la naturaleza valenciana, región donde la creatividad fácil y desbordante se conjuga con una genuina vulgaridad de los sentidos. Valencia se ha mostrado siempre como un añejo escaparate natural, pero la frondosidad de su antigua huerta enmudece hoy ante ciudades temáticas de escasa raigambre en el territorio como la Ciudad de las Artes y las Ciencias. Los ciudadanos valencianos ya no se pueden identificar con marcas remitentes al «sol y playa», con abreviaturas aeroportuarias (VLC) o con eslóganes de un territorio que, tras hipotecar suelo, recursos y costumbres, sigue aún «dándote todo», según reza el eslogan turístico. Estud…

Aesthetics of Nutrition, Ethics of Animality: the Packaging of Vegan and Vegetarian Products in the Italian Organised Distribution Market

2018

The topic of this paper concerns the packaging of vegan and vegetarian products in the Italian organised distribution market. Large-scale organised distribution and vegetarianism's choice of packaging is related to current dietary trends which, as is often the case with eating choices and habits, intertwine as they massively spread. Which are the visual and verbal strategies that are adopted to give meaning, in the Italian culinary landscape, to vegan and vegetarian foods sold through large-scale distribution? The aim is to outline, through the methodology of Semiotics, the sensorial mechanisms and cultural grids that shape this food universe, and the way it interacts with other categories …

Communication students' motives for and attitudes towards personal branding

2015

Henkilöbrändäys ja profiloituminen ovat olleet pitkään eri alojen kuuluisuuksien etuoikeus. Sosiaalinen media on kuitenkin mahdollistanut henkilöbrändäyksen hyvin laajalle yleisölle. Onkin arvioitu, että sosiaalisen median kanavat ovat nykyisin pääasiallisia areenoita henkilöbrändäykselle. Lisäksi digitaalinen viestintä ja sosiaalinen media ovat luoneet uuden viestinnän muodon: yksilöiden joukkoviestinnän. Näin ollen näyttää siltä, että sosiaalinen media on ollut sekä henkilöbrändäys-ilmiön aiheuttaja että mahdollistaja. Informaatioteknologian vallankumouksen aikana on kasvanut myös kaksi uutta sukupolvea, joiden tavat käyttää teknologiaa eroavat merkitta…

A food borne outbreak of Salmonella enterica serotype Brandenburg as a hint to compare human, animal and food isolates identified in the years 2005-2…

2011

Introduction. There are only a few reported cases of Salmonella enterica serotype Brandenburg foodborne outbreaks in the literature. In Italy Brandenburg is consistently present among the top-ten serotypes from human source, but at low prevalences. Methods. Fifty-five S. Brandenburg isolates from human, animal, environmental and food sources, including twelve isolates from a foodborne outbreak, were genotyped by PFGE. Results and Discussion. Eight pulsogroups and 19 pulsotypes were detected, with a unique pulsotype being attributed to the outbreak strains. Molecular subtyping can reliably complement the epidemiological investigations. Moreover, mapping molecular types of Salmonella isolates…

The overall classification of residential buildings: Possible role of tourist EU Ecolabel award scheme

2012

Abstract The debate on the environmental performance of buildings and their classification is continuously rising and deeply involves all actors of the sector, from researchers to technicians and from owners to real estate managers. In the field, the EU has created a panel that is currently working on defining the criteria for attributing an Ecolabel award to a building. However, despite the enormous efforts made by administrative and academic institutions, a suitable and widely available scheme for operators to assess the environmental performance of a building is far from being established. To help provide a solution to the problem, the possibility of adopting the EU Ecolabel scheme estab…

L'ora della merenda. Regimi alimentari e significazione

2013

Vorrei provare a lavorare sulla questione dei regimi alimentari, intesi in senso lato, non immediatamente medico-salutista, i quali sono da intendere a tutti gli effetti come regimi di senso. L’idea è quella di riprendere alcune analisi socio-antropologiche praticate da Mary Douglas (1982) a proposito del sistema alimentare degli operai inglesi, che hanno circolato molto poco fra i semiologi pur essendo vere e proprie analisi semiotiche sans le savoir. Seguendo i suggerimenti impliciti nei risultati della Douglas, sceglierò come oggetto d’analisi il vasto regime dietetico-semiotico della merenda (e, vedremo, di quel suo curioso diminutivo/accrescitivo che è la merendina), ossia di quel mome…

Città/Brand. Esercizio di semiotica discorsiva

2008

The promotion of a tourist destination by its sensorial perspective definition

2016

In the last years there has been a special attention towards sensory marketing and experiential economy (Hulten, Broweus & Dijk, 2009). Some related contributions (Kim, Ritchie & Tung, 2010; Volo, 2010) in tourism have payed attention to a possible service customization in terms of sensorial stimuli that can be effective for the customers (Scott, Laws & Boksberger, 2010). The literature has recently emphasized the importance of the senses through which to perceive and know an area for a more complete tourist experience (Cherifi, 2015; Liu, Wang, Liu & Deng, 2005). Considering that the brand of a tourist destination expresses its identity and it should represent the synthesis of its promotio…

Store Brands in Tourist Services

2016

A current trend in retailing is the use of a brand extension strategy by supermarkets and hypermarkets, which enhances the store brand’s presence in a growing number of product categories. In the travel services domain, research on store brand extension is scarce. This research paper aims to fill in a gap on brand extension of current traditional store brands to travel services. Based on a sample of 608 individuals, our findings suggest that the likelihood of choosing a travel service offered by a local retailer (hypermarket/supermarket) is directly and positively conditioned by (1) the individual’s overall attitude towards store brands, (2) customer perception of the retailer’s trustworthi…

L'IDENTITA' DI VIA ALLORO INCISA IN UNA TARGA

2007

Ci sono alcune strade che, pur allungando il tragitto, non si rinuncia la piacere di percorrere. Per strani e non indispensabili motivi: ascoltare le note che escono dalle finestre del conservatorio, annusare l'odore di pulito di alcuni vicoli del centro storico, toccare i carnosi fiori del capok che a settembre cospargono i marciapiedi della città universitaria, guardare, scendendo lungo il Cassaro, il felliniano passaggio della nave che a una certa ora, inquadrata tra i piloni, fa da fondale a Porta Felice.