Search results for " campaign"
showing 10 items of 117 documents
El editorial como generador de campañas de agitación: intervención social de ABC y La Razón ante Educación para la Ciudadanía
2010
This paper analyzes which has been the role played by the newspapers ABC and La Razón in the public debate that preceded the introduction in Spain of the subject Education for Citizenship in 2007. This research, which considers the newspapers as political actors, tries to verify whether the editorial article is used as an essential discourse with which to construct media campaigns along a particular period. Likewise, this study examines the most relevant rhetorical and stylistic characteristics of these discourses to try to conclude what aim has guided the action of both newspapers during the conflict. The analysis shows that the fallacious argumentation and the agitator temper prevailed in…
From the advertising campaign to the election campaign - online evolution
2019
Abstract The present study looks at how to structure an election or commercial advertising campaign in the online environment, the strategy it must follow in promoting it, without neglecting: the large or small frequency of interventions on social networks, the type of message, the target audience and the effects sought. All these stages are found in both business and online policy. In the election campaign, the most important goal is how we can turn into voices the likes received on the social network media. During the commercial advertising campaigns, the main goal is to achieve profit by strengthening the image of the brand. The success or failure of a campaign depends, to an overwhelmin…
Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns
2021
Communication campaigns are commonly used in the traffic and road safety sector to raise public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly few of these communication campaigns evaluate their effectiveness in a formal and comprehensive manner. The core aim of the present systematic review is to identify the type of studies that evaluate the effectiveness of campaigns in this sector, in order to identify and contrast their main findings. This systematic review followed the PRISMA methodology, by means of which the relevant articles based on the search term were identified. A total of 613 indexed articles were filtered, and a final set of 27 a…
COVID-19 Vaccine and Death: Causality Algorithm According to the WHO Eligibility Diagnosis
2021
The current challenge worldwide is the administration of anti-severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) vaccines. Even if rarely, severe vascular adverse reactions temporally related to vaccine administration have induced diffidence in the population at large. In particular, researchers worldwide are focusing on the so-called “thrombosis and thrombocytopenia after COVID-19 vaccination”. This study aims to establish a practical workflow to define the relationship between adverse events following immunization (AEFI) and COVID-19 vaccination, following the basic framework of the World Health Organization (WHO). Post-mortem investigation plays a pivotal role to support this c…
Multidisciplinary integrated field campaign to an acidic Martian Earth analogue with astrobiological interest: Rio Tinto
2011
Recently reported results from latest Mars Orbiters and Rovers missions are transforming our opinion about the red planet. That dry and inhospitable planet reported in the past is becoming a wetter planet with high probabilities of water existence in the past. Nowadays, some results seem to indicate the presence of water beneath the Mars surface. But also mineralogy studies by NASA Opportunity Rover report iron oxides and hydroxides precipitates on Endurance Crater. Sedimentary deposits have been identified at Meridiani Planum. These deposits must have generated in a dune aqueous acidic and oxidizing environment. Similarities appear when we study Rio Tinto, and acidic river under the control…
The Cirrus Coupled Cloud-Radiation Experiment-II
2016
A cirrus study has been undertaken during the second Cirrus Cloud-Radiation Experiment field campaign based in Prestwick, Scotland. We report on a case study describing the radiation and microphysics measurements and cloud modelling work.
Symbolic threat fosters right-wing authoritarianism only among low authoritarians
2014
In a sample of 95 U.S. undergraduates (49.5% women, Mage = 20.99 years, SD = 3.48), we analyzed the effects of symbolic threat on right-wing authoritarianism (RWA). We used data from an experimental study in which negative political attacks on one's own favorite candidate were considered as symbolic threats. A hierarchic moderated regression showed that, as with societal threat, symbolic threat fostered an increase in RWA only among participants with low initial scores on RWA. This increase did not depend on the persuasive effect of being exposed to negative campaigning. The implications, limitations, and possible developments of the research are discussed. © 2014 Cises.
What Motivates Internet Users to Search for Asperger Syndrome and Autism on Google?
2020
Social campaigns are carried out to promote autism spectrum disorder (ASD) awareness, normalization, and visibility. The internet helps to shape perceptions of Asperger syndrome and autism. In fact, these campaigns often coincide with the increase in searches for both diagnoses on Google. We have two study objectives: to use Google Trends to identify the annual time points from 2015 to 2019 with the highest Google search traffic in Spain for the terms &ldquo
Morphological and biomolecular characteristics of subcentimetric invasive breast carcinomas in Sicily: A multicentre retrospective study in relation …
2012
Little information from clinical trials is available regarding the efficacy of trastuzumab treatment in subcentimetric breast carcinomas (BCs). The aim of this study was to verify the existence of correlations between HER2 and hormone receptor status, Ki67 values, grade, histotype and node involvement in a cohort of pT1a,b BCs from an area not widely covered by screening campaigns. A total of 410 pT1a,b BC formalin-fixed paraffin-embedded samples collected from eight Sicilian Anatomo-Pathological Units (APUs) were classified according to the WHO classification and tumour grading was established. Estrogen and progesterone receptor status, Ki67 labelling index and HER2 status were available. …
Creativity, Comparison and Sharing in the Co-Creation of the Communication Campaign
2022
In the fourth chapter the evolution of Oltre's online campaign will be transversally analysed, focusing on the path of awareness acquisition by the second-generation youth involved in the co-creation process of the campaign. Afterwards, we will be analysing in detail the backstage of the creation of content. Through the participatory method, we will be highlighting how the content creators of our campaign selected the themes and the perspective from which to deal with them. We will be underlying how the content creators dismantled the circulating representation and built a counter-narrative or an alternative narrative and converted the idea, through a process of creative co-construction, in…