Search results for " consumer"
showing 10 items of 177 documents
INFLUENCIA DE LAS MOTIVACIONES EN LA DECISIÓN DE COMPRA Y EN LA LEALTAD HACIA INTERNET /
2006
Dada la importancia que está adquiriendo Internet como método complementario a la venta en los establecimientos comerciales tradicionales, se hace necesario conocer qué motivos llevan a su aceptación y uso como canal de compra por parte de los consumidores. Por este motivo, el presente trabajo tiene como objetivo analizar las principales motivaciones hacia la compra en Internet y su incidencia en la decisión de compra y en las intenciones futuras de comportamiento hacia el sistema. Los resultados obtenidos permiten concluir que la comodidad es el principal motivo de uso del medio Internet como canal de compra y que las distintas motivaciones utilitaristas analizadas influyen tanto en el vol…
Ethnocentrism Effects on Consumers’ Behavior during COVID-19 Pandemic
2021
The COVID-19 pandemic has upset everyone’s normal daily activities, generating psychiatric disorders and changing consumers’ preferences. Among others, the agri-food sector has experienced strong changes and, during the lockdown period, Italian consumers modified their purchasing habits in response to the fear and uncertainty generated by the spread of the virus. In order to find out the main consequences of the shock suffered during the period and to understand which factors have affected purchasing choices, an online survey was conducted on 286 Italian consumers. The results show that ethnocentrism has been the factor that most has influenced consumers’ behavior during the lockdown period…
MEASURING THE CONSUMERS' LEVEL OF SATISFACTION FOR ONLINE FOOD DURING THE COVID-19 PANDEMIC
2020
Given this scientific framework, the aim of this work is to investigate the level of satisfaction of consumer in buying food by means of online grocery shopping channels during this grave COVID-19 pandemic, starting from the description of the main factors that have characterized the online spending behaviour. The analysis was carried out by collecting data deriving from an online questionnaire administrated to an Italian ‘snowball’ sample through social networks and emails, in the March-May 2020 time range. The questionnaire was first tested by experts in online purchasing channels and by scientific representatives. 249 were the final respondents that completed the survey. About 25% did no…
Decoding the dynamics of value cocreation in consumer tribes. An Agency Theory approach
2017
In the last decade, marketing studies have tried to define methodologies, models, and tools to support organizations in developing pathways “oriented to” and “based on” the value cocreation. To shed light on these dynamics, using the interpretative lens offered by Agency Theory, this study investigates the sociocultural and cognitive/figurative roots of the process of emergence of consumer tribes in which and by which value cocreation takes place. This paper offers a possible advancement in knowledge useful to define approaches, models, and instruments able to better explain and manage the dynamics of value cocreation.
Abuse of consumer trust in the digital market and the green market: the case of green washing in the Italian legal system
2022
Purpose The purpose of this paper is to offer some reflection on the abuse of consumer trust and the importance of control of information in the digital market and the green market. The role of the consumer as the arbiter of the market is fundamental. The abuse of consumer confidence depends, in fact, on the spread of stereotyped messages and vague and generic formulas aimed at hiding a dangerous vacuum of protection. In both markets, it is a question of giving the consumer the necessary tools to monitor the transparency of the criteria used by the trader to classify a product according to its characteristics. Design/methodology/approach Based on the analysis of an Italian case law and the…
Design, development and validation of a system for automatic help to medical text understanding
2020
Abstract Objective The paper presents a web-based application, SIMPLE, that facilitates medical text comprehension by identifying the health-related terms of a medical text and providing the corresponding consumer terms and explanations. Background The comprehension of a medical text is often a difficult task for laypeople because it requires semantic abilities that can differ from a person to another, depending on his/her health-literacy level. Some systems have been developed for facilitating the comprehension of medical texts through text simplification, either syntactical or lexical. The ones dealing with lexical simplification usually replace the original text and do not provide additi…
The Substitutability of Unfair Contract Terms in Credit Agreements Denominated and Indexed to Foreign Currencies
2020
This contribution deals with the problem of the capacity of the court to replace the unfair term in the loan agreements with a supplementary provision of national law. The main aim of the contribution is to confirm the thesis, that the court is not entitled to change the condition for which it states that it is unfair despite the conscious and fixed will of the consumer himself. We have used formal – dogmatic approach for this text.
Banks’ unfairness and the vulnerability of low-income unbanked consumers
2018
This paper’s objective was to explore low-income unbanked consumers’ perceptions of bank fairness and the way these perceptions were linked to consumer experiences of vulnerability. Qualitative data were used to analyse low-income consumers’ perceptions about banks’ services and communications. The study finds that although consumers’ financial inclusion is partially hindered by their personal circumstances, the perceived unfair treatment by banks has an even more negative impact on their financial inclusion. Low-income unbanked individuals report banks avoiding them, discriminating against them and impeding their financial inclusion. Banks’ perceived unfairness towards low-income consumers…
Traits that define the different alcohol intensive consume type during the practice of "botellon".
2012
Un fenómeno que en España favorece el actual patrón de consumo de alcohol juvenil es el conocido como botellón. A partir de una investigación financiada por el Plan Nacional sobre Drogas (2004-2007), se recogieron datos de 6009 jóvenes entre 14 y 25 años en tres ciudades españolas, considerando para este trabajo a quienes realizan episodios de consumo intensivo de alcohol (n = 2807). El objetivo ha sido identificar los distintos tipos de consumidores de riesgo intensivos mediante un análisis de conglomerados y establecer el perfil característico de cada uno. Se diferencian cuatro grupos en función de la edad, sexo, cantidad de alcohol y años de consumo. Los estudiantes de secundaria ingiere…
Marketing Archetypes: Applying Jungian Psychology to Marketing Research
2016
In the current situation of growing information overload, individuals are gradually becoming less sensitive to traditional marketing communications. For this reason, traditional marketing research models are no longer capable of giving useful insights to management. This calls for new approaches that can grasp the inner meaning of consumer behaviors and evaluate their relevance. To this end, a new multidisciplinary approach is needed to interpret complex behavioral patterns so as to gain deeper and more effective insights into customers and to understand their behavioral patterns. In this paper, following a short introduction to the basic concepts of Jung's analytical psychology and their r…