Search results for " consumers"
showing 10 items of 39 documents
“Healthy to Heaven” : Middle-Agers Looking Ahead in the Context of Wellness Consumption
2016
Concentrating on personal health and well-being has become a central objective for people living in wealthy societies. In an age of consumerism, the current health enthusiasm can be observed particularly in the fast-growing wellness industry, the popularity of which has increased, in particular, among mature consumers, a trend also evident in people's individual strategies for aging well. As it is generally assumed that aging people consume wellness mainly to delay signs of aging, this study focuses on this understudied phenomenon with the aim of deepening the profile of mature wellness consumers. The data consist of eight group interviews of Finnish middle-agers (50–65 years). Interviewees…
IoT Contracts. An Empirical Research
2015
An empirical research on the contracts used in the Internet of Things to point out the most relevant contractual issues and the main dangers for customers of IoT products. In my opinion, in the IoT the notion itself of product changes and therefore there will be a revival of the product liability regime, which from now on will apply not only to hardware, but also to software and service.
Ethnocentrism Effects on Consumers’ Behavior during COVID-19 Pandemic
2021
The COVID-19 pandemic has upset everyone’s normal daily activities, generating psychiatric disorders and changing consumers’ preferences. Among others, the agri-food sector has experienced strong changes and, during the lockdown period, Italian consumers modified their purchasing habits in response to the fear and uncertainty generated by the spread of the virus. In order to find out the main consequences of the shock suffered during the period and to understand which factors have affected purchasing choices, an online survey was conducted on 286 Italian consumers. The results show that ethnocentrism has been the factor that most has influenced consumers’ behavior during the lockdown period…
MEASURING THE CONSUMERS' LEVEL OF SATISFACTION FOR ONLINE FOOD DURING THE COVID-19 PANDEMIC
2020
Given this scientific framework, the aim of this work is to investigate the level of satisfaction of consumer in buying food by means of online grocery shopping channels during this grave COVID-19 pandemic, starting from the description of the main factors that have characterized the online spending behaviour. The analysis was carried out by collecting data deriving from an online questionnaire administrated to an Italian ‘snowball’ sample through social networks and emails, in the March-May 2020 time range. The questionnaire was first tested by experts in online purchasing channels and by scientific representatives. 249 were the final respondents that completed the survey. About 25% did no…
Banks’ unfairness and the vulnerability of low-income unbanked consumers
2018
This paper’s objective was to explore low-income unbanked consumers’ perceptions of bank fairness and the way these perceptions were linked to consumer experiences of vulnerability. Qualitative data were used to analyse low-income consumers’ perceptions about banks’ services and communications. The study finds that although consumers’ financial inclusion is partially hindered by their personal circumstances, the perceived unfair treatment by banks has an even more negative impact on their financial inclusion. Low-income unbanked individuals report banks avoiding them, discriminating against them and impeding their financial inclusion. Banks’ perceived unfairness towards low-income consumers…
Traits that define the different alcohol intensive consume type during the practice of "botellon".
2012
Un fenómeno que en España favorece el actual patrón de consumo de alcohol juvenil es el conocido como botellón. A partir de una investigación financiada por el Plan Nacional sobre Drogas (2004-2007), se recogieron datos de 6009 jóvenes entre 14 y 25 años en tres ciudades españolas, considerando para este trabajo a quienes realizan episodios de consumo intensivo de alcohol (n = 2807). El objetivo ha sido identificar los distintos tipos de consumidores de riesgo intensivos mediante un análisis de conglomerados y establecer el perfil característico de cada uno. Se diferencian cuatro grupos en función de la edad, sexo, cantidad de alcohol y años de consumo. Los estudiantes de secundaria ingiere…
Integrative review of Islamic marketing
2021
Purpose The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research. Design/methodology/approach The study uses an integrative review method that emphasizes summarizing and synthesizing the previous literature related to a phenomenon. Findings The findings indicate the emergence of five major themes, namely, Islamic marketing and its perspectives, activities in Islamic marketing, opportunities, controversies and challenges in Islamic marketing, Islamic principles and determinants of consumers’ behavior and awareness toward Islamic products. Each of the major themes cons…
AN ORDERED PROBIT MODEL FOR THE ANALYSIS OF OVERALL CUSTOMER SATISFACTION (OCS) REGARDING ORGANIC-FOOD COMSUMPTION
2004
Organic-food consumers and some related issues were investigated in the city of Palermo. Consumers were asked to express their global satisfaction regarding consumption of organic food, as well as some other personal information. A survey was conducted from the four main retail outlets specialized in organic-food by interviewing nearly 200 customers. The data were used to analyse the overall satisfaction of the local organic-food consumer. Furthermore, a “discrete choice” model was run by using the overall customer satisfaction (OCS) derived from the consumption of organic food as a dependent variable. A set of other variables were used as regressors. Model outputs identified the key determ…
Quality determinants of avocado fruit consumption in italy. Implications for small farms
2018
In recent years there has been an increasing consumer interest towards tropical fruits due to the desire of consumers for healthy eating while experiencing new and exotic flavours. Within this consumer trend, avocado fruit presents great potential in order to meet the requirements desired by consumers due to its high nutritional value and particular quality characteristics. The aim of the present study is to understand which quality determinants influence consumers’ decision making to consume avocado fruit in Italy. In the literature, avocado is a fruit few investigate from a consumers’ quality perception perspective. Therefore, understanding consumer preference for avocado fruit may be con…
Italian wines in the new world wine consumers countries: the case of the Russian market
2015
Over the last few decades, the wine market has been affected by a deep structural transformation due to globalization and mounting international competition. In particular, the wine demand has registered a geographical change with a fall in the traditional markets and an increase in the new markets among which Russia and China. Russia is one of the largest markets for wine on the planet, therefore, know what quality attributes are appreciated by Russian consumers is relevant in order to define effective business and marketing strategies. An hedonic price model has been used in this work in order to estimate implicit price for the main objective attributes of Italian wine sales in the Russia…