Search results for " custom"
showing 10 items of 124 documents
Exploring Online Customer Experience Formation: How do Customers Explain Negative Emotions during Online Shopping Encounters?
2019
We investigated online customer experience formation by using customers’ own explanations of their negative emotions during their online shopping encounters. Survey data from 1,786 Finnish online shoppers were used to identify customers who experienced strong negative emotions during online shopping encounters (N = 215) and the causes of their negative emotions were then analyzed in depth from their written descriptions. Our findings indicated that customers attributed most of their negative emotions to online store characteristics, including user interface, product and service range, pricing, and trustworthiness; however, some negative emotions were also attributable to factors outside of …
Ethical Hateholders and Negative Engagement. A Challenge for Organisational Communication
2016
STUDY REGARDING OCCUPATIONAL STRESS MANAGEMENT IN THE LOCAL PUBLIC ADMINISTRATION WITH THE PURPOSE OF IMPROVING THE QUALITY OF THE SERVICES RENDERED
2013
The paper aims at highlighting the implications of a certain psycho-social factor in a chosen unit - local public administration.The case study for the analyzed public institution has been elaborated based on different problems which come up during working hours and after several discussions with public employees from within several of the institution's structures.In the current context, one places emphasis more and more on the study of occupational stress, so that we have considered opportune the elaboration of an adequate study with distinctiveness on the local administration type of organization, with emphasis on improving the services rendered with the purpose of increasing citizen sati…
TECHNOLOGICAL DESIGN. THE INNOVATION IN THE METHOD
2018
The book presents reflections on the centrality of Design in the discipline of Technology of Architecture and on the need to adapt the design method to the innovation of thought implemented by the research world. The theme of the Innovation in the Method of Technological Design is an interesting challenge that in this volume has been addressed considering the complexity of the levels of thematic depth, opening up to critical reflections, proposals for tools and illustration of case studies that show the breadth, relevance and multidimensionality of this issue. The era of digital and information technology have significantly influenced the way of doing and thinking in architecture and this e…
The Car Resequencing Problem with Pull-Off Tables
2011
AbstractThe car sequencing problem determines sequences of different car models launched down a mixed- model assembly line. To avoid work overloads of workforce, car sequencing restricts the maximum occurrence of labor-intensive options, e.g., a sunroof, by applying sequencing rules. We consider this problem in a resequencing context, where a given number of buffers (denoted as pull-off tables) is available for rearranging a stirred sequence. The problem is formalized and suited solution procedures are developed. A lower bound and a dominance rule are introduced which both reduce the running time of our graph approach. Finally, a real-world resequencing setting is investigated.
Exploring positive online customer experience formation : a study of food waste shoppers
2022
This qualitative study investigates the formation of positive online customer experiences in the context of online grocery shopping. This study analyzes customers’ written descriptions of the causes of their positive experiences when visiting an online store. Data were collected with an online survey of 581 respondents. The case company is a Finnish online retailer, Fiksuruoka Ltd. Fiksuruoka’s business idea is to sell food waste; its product range consists of surplus groceries that are in danger of being disposed of. The findings show that four main themes contribute positively to the online customer experience. Positive customer experiences were explained by factors related to 1) the shop…
DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL
2011
The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored messages that engage consumers by reflecting their special interests and behavior. Nowadays, very few marketing programs are considered complete without some type of prominent online component, which is gaining ground at the expense of traditional marketing. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Thus, a holistic marketing approach must be adopted in order to comprehend t…
Customer Feedback System : Evolution Towards Semantically-enchanced Systems
2015
The digital economy requires services be created in nearly real time – while continuously listening to the customer. Managing and analysing the data collected about products and customers become very critical. Successful companies must collect data regarding customer behaviour in a sensible manner, understand their customers and engage in constant interaction with them. Nowadays, having a huge data storage capacity, everyone collects data and hopes that it will be useful someday. But, it is frustrating when you do not know whether something useful will come out of it. It is not a problem to collect data, but it is very difficult to analyse it. To utilize the data they collect and analyse cu…
Customer Perception Driven Product Evolution - Facilitation of Structured Feedback Collection
2016
Competitive environment not only requires effective advertising strategies from the product producers and service providers, but also to do comprehensive and sufficient analysis of their customers to understand their needs and expectations. Successfully involving customers into a product/service co-creation process, companies more likely increase their future revenue. Customer feedback analysis is widely applied in marketing and product development. Among other challenges (e.g. customer engagement, feedback collection, etc.) automation of customer feedback analysis becomes very demanding task and requires advance intelligent tools to understand customers’ product perception and preferences.…