Search results for " digital"
showing 10 items of 1026 documents
Smart city, mobilità, energia: nuove prospettive di sviluppo urbano al tempo della transizione
2022
The challenges of digital and ecological transition require responses and strategies involving all levels of government. The work aims at analyzing how the processes and measures related to the smart city paradigm can contribute to the achievement of the sustainable development and digitalization goals that currently affect the urban area. In particular, after recalling the multilevel regulatory framework on the subject of smart cities, the survey highlights the benefits and the risks arising from the concrete implementation of the aforementioned model in the sectors of mobility and energy, also recalling some important initiatives recently undertaken in the national legal system
Palermo senziente. Città di persone e città di sensori
2021
Nel mondo contemporaneo, razionalità e percezione non nascono più nella mente e nei sensi umani. Un recente libro curato da Grazia Concilio e Francesca Rizzo mostra numerose sfaccettature di questa questione. Quando nel 2017 Maurizio Carta introduce il concetto di città senziente, rafforza significativamente le basi per integrare ragione e sentimento urbanistico, cioè per integrare la razionalità della conoscenza strutturata e finalizzata al processo di pianificazione con le percezioni derivanti dalla “pancia” della città. Il contributo propone una visione innovativa sulla dualità analitica e valutativa che si genera tra mondo reale e mondo digitale, tra gli abitanti-utenti delle città e gl…
Introduction: #SocialmediaShakespeares
2016
In their introductory essay, Maurizio Calbi and Stephen O’Neill explore the interrelations between social media and Shakespeare(s), providing a theoretical consideration of both categories that ultimately moves toward an argument for their rhizomatic intersections. Shakespeare increasingly "becomes" through social media (in a Deleuzian sense), and indeed, forms of social media are rearticulated through Shakespeare. The essay also guides the reader through this special issue in which the contributors variously map, define, scrutinize, and challenge social media, Shakespeare and their uncanny convergences http://www.borrowers.uga.edu/current
DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL
2011
The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored messages that engage consumers by reflecting their special interests and behavior. Nowadays, very few marketing programs are considered complete without some type of prominent online component, which is gaining ground at the expense of traditional marketing. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Thus, a holistic marketing approach must be adopted in order to comprehend t…
Dimensiones del Ecosistema Digital Universitario: Validación del Instrumento «University Digital Ecosystem» (UN-DIGECO) / Dimensions of the Universit…
2020
El presente estudio presenta el diseño y validación del instrumento UN-DIGECO (University Digital Ecosystem), orientado a conocer el Ecosistema Digital Universitario, identificando las dimensiones asociadas al uso que hacen los estudiantes de los medios sociales (MMSS) y/o aplicaciones digitales. La validación de contenido y comprensión se efectuó en tres fases: construcción, refinado y validación psicométrica, mediante el análisis factorial confirmatorio, apoyado en el constructo teórico inicial. Se diseñaron ítems –recabando información de instrumentos similares-, acordes a indicadores adscritos a seis dimensiones: aprendizaje, interacción social, creación de contenidos, consumo online, o…
Social media and consumer power : Opportunities and challenges for digital marketing activities
2021
Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to more active behaviours, depending on the motivation for engagement in online conversations. From a marketing perspective, SM have redefined the traditional company - consumer relationship by progressively shifting power from marketing managers to consumers. Organisations are increasingly interested in understanding how SM can benefit (or harm) consumer-brand relationships, incr…
Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector
2022
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As a response to the economic crisis that affected Italy after the first wave of the COVID-19 pandemic, Chiara Ferragni, one of the most endorsed influencers worldwide, started a communication campaign with the aim to promote Italian food and tourist destinations (cities of art, seaside, ski and countryside locations, thermal baths, museums, galleries, hotels, etc.). This study analyses Chiara Ferragni…
Consapevolmente intelligenti: un’indagine esplorativa sull’uso dei social network nella scuola primaria
2017
Abstract – Social Networks are a noteworthy opportunity to build a more caring and responsible society, a practice that is assimilated by learning to use the Web in a conscious way. The media competence takes the form of expertise both to active participation to the Web and to society. The focus is on the need to acquire the know-how to exploit the media, with particular reference to social networks, in a clever way so as to make them intelligent instruments. From an educational point of view, Social Networks offer a different potential because they are able to support the functions of socialization, of sharing and of coordination; to encourage dialogue, promote resources sharing and improv…
Escultores del sonido: prácticas musicales creativas como elemento de transformación social
2020
El principal objetivo de esta investigación es mostrar de qué manera los usos de la tecnología planteados por músicos sin formación académica (“no músicos”), ofrecen un nuevo marco para la transformación social a través de sus prácticas musicales creativas. Como metodología de trabajo se utilizó la investigación etnográfica y la muestra se conformó a través de trece participantes con perfiles profesionales y trayectorias vitales de gran diversidad, con un patrón de coincidencia común: no tener formación musical académica (conservatorio). Como instrumentos y técnicas se emplearon las propias de esta metodología: las entrevistas individuales y grupales, el análisis documental de plataformas d…
THE EXPLORED ARCHITECTURE. THE VIRTUAL MODEL OF A HISTORICAL STRATIFICATION
2010
The present study deepens -through documents of historical iconography and critical studies on morphological, geometrical and structural aspects- spatial and volumetric relationships between the medieval Torre Pisana of Palazzo Reale to Palermo (also known as Palazzo dei Normanni) and the Astronomical Observatory, site on the summit of the tower. A brief historical and architectural description of the evolution of the tightly correlated structure to the historical-cultural vicissitudes, to the advancement of the scientific theories and to the innovation of the tools of observation and of survey, is a deepening of knowledge for the conservation and safeguard of the architectural testimony. T…