Search results for " discours"
showing 10 items of 536 documents
Estrategias persuasivas en los anuncios de televenta
2013
Teleshopping spots represent a paradigmatic example of argumentative and perlocutionary discourse. In them, the creative adopts different strategies in order that the target feels irresistibly attracted by the object he advertises. In this paper we analyze all the elements that, because of their individual discoursive nature, but especially due to their mutual interaction, convert an apparently informative speech into an efficient tool of seduction. Los anuncios de televenta representan un ejemplo paradigmático de discurso argumentativo y perlocutivo. En ellos, el creativo adopta estrategias diferentes con el objetivo de que el interlocutor se sienta irresistiblemente atraído por el bien pu…
Letters to the editor: Still vigorous after all these years?
2006
Abstract This paper investigates Letters to the Editor, a section in biomedical journals used by scientists since the early 19th century to question already validated research. The aim of this study is to highlight some of the discursive strategies and to bring to the fore the linguistic characteristics of this particular genre, to analyze its goal, role and use within a community of French researchers. It is based on a corpus of 200 letters selected from two scientific journals in the fields of biology and medicine: The American Journal of Clinical Nutrition and The Lancet published between 1999 and 2002. The strategy of questioning is analyzed as an explicit and implicit mode of criticism…
Positive self-evaluation versus negative other-evaluation in the political genre of pre-election debates.
2014
The present study explores the language of evaluation in a sub-genre of political discourse, pre-electoral debates, and its potential persuasive function for gaining voters via a contraposition of positive self-evaluation and negative evaluation of the other candidate. A further aim of this research is to check whether the candidate’s ideology has a bearing on the entities that get evaluated. After a brief examination of the characteristics of the sub-genre at hand, specifically in the Spanish context, we present the results of an evaluation analysis carried out in a corpus of 19,849 words, which is the extension of the most recent pre-electoral debate held in Spain between the candidates …
“Nature needs you”: discursive constructions of legitimacy and identification in environmental charity appeals
2022
Abstract This study traces how discursive constructions of legitimacy and identification are enacted textually and visually with respect to environment-oriented causes, such as landscape or species restoration. Such conservation projects actually clash with human economic priorities typical of the Anthropocene. Drawing on models of social trust and assuming the discursive nature of legitimacy and identification, we explore how environmental charity organizations represent their conservation efforts, reproduce sustainability discourses and advocate self-regulatory practices. We use a sample of mission statements and donation appeals by six prominent environmental charities from the UK. Throu…
Flora Ossette’s ‘feminist visibility’ in her translation of Olive Schreiner’s Woman and Labour
2011
La visibilidad del traductor o la traductora se ha convertido en tema obligado en los estudios de traducción desde que Lawrence Venuti editara en 1995 su conocido The Translator’s Invisibility. En la única traducción al castellano de Woman and Labour de Olive Schreiner por parte de Flora Ossette no solo es posible apreciar la voz de la “traductora implícita” (Hermans 1996), sino una voz “explícita”. La traductora interviene activamente en el texto que traduce añadiendo, omitiendo, reorganizando, apostillando o enfatizando las ideas de Schreiner. Además, llevada por los ideales feministas que comparten ambas y por su admiración por la autora sudafricana, se convierte en autora redactando un …
Idiomatic expressions and anaphoric reference in functional discourse grammar
2018
Aquest treball se centra en un tipus especial de relació anafòrica que consisteix en la referència efectuada mitjançant una part, o a una part, d?una expressió idiomàtica. S?hi posa de manifest que, contràriament al que se suposa generalment, aquestes referències no estan necessàriament marcades estilísticament o gramaticalment, sinó que responen a diversos patrons productius. A partir de dades de corpus i dins del marc de la gramàtica funcional discursiva es presenta una anàlisi amb base teòrica de cadascun d?aquests patrons. L?anàlisi en reflecteix els processos de producció i interpretació, en dona compte de la sistematicitat i productivitat i presenta una proposta explicativa del cost c…
Voices in discourses: Dialogism, Critical Discourse Analysis and ethnic identity
2006
In this article we attempt to combine the Bakhtinian, dialogical philosophy of language and critical discourse analysis (CDA) with our analysis of ethnic identity. The data we discuss are an interview with a Sami journalist who works in the Sami media. We analyse the interview from the points of view of dialogism and CDA to illustrate how identity must be understood as something which is both individual and social in nature. We reject the earlier essentialist interpretations of identity which see it as purely individual and psychological in nature. At the same time, we argue that those views of identity that see it as exclusively socially constructed can be misleading as well. We aim to il…
När barnet blir expert: Förklaringar av ord och procedurer i det digitala spelet Growtopia
2019
The ability to explain word meanings is central to a child’s language development and socialisation into different domains of language use. In previous research explanations have been shown to be linked to cognitive and linguistic development as well as academic language and discursive skills. This paper analyses what kinds of linguistic and discursive competences are put to use in explanation activities in interactions between an 8-year-old bilingual child (Albin) and his mother around a digital game. The data comes from a larger data set of video-recordings and field observation of children’s interactions around games. The analysis focuses on explanation sequences in which the child expli…
Voglio tempo. Reflejos emblemáticos en Il trionfo del Tempo e del Disinganno de Benedetto Pamphilij y Georg Friedrich Handel.
2014
ABSTRACT: Allegorical and emblematic images do not appear exclusively in visual literature: Genres such as the Italian or the Italian-inspired Counter-Reformation oratorios, cantatas and sacred or moral operas often contain images quite similar in form and function to those published in the Seventeenth and early Eighteenth-century European collections of emblems. This article analyses some of these parallelisms in the particular case of Il trionfo del Tempo e del Disinganno (c. 1707), by the librettist and patron of the arts Cardinal Benedetto Pamphilj and the composer Georg Friedrich Handel. KEYWORDS: Emblem, Opera, Oratorio, Academy, Discourse, Allegory, Rhetoric, Aural, Visual, Pamphilj,…
Identidad social y discursiva del turista: su construcción a partir de la oferta de valores abstractos
2017
Este artículo examina cómo la página web hotelera mercantiliza valores simbólicos abstractos, y de qué manera ello incide en la construcción discursiva de un actor social 'turista'. Para ello se propone un análisis cualitativo desde el marco del Análisis Crítico del Discurso, concretamente desde la vertiente socio-cultural de Fairclough (2002), que a su vez parte del sistema de transitividad de Halliday (1985). Considerar la mercantilización de los valores abstractos resulta interesante en este contexto, pues se podría pensar que los hoteles ofrecen ante todo valores de tipo concreto y material, y no abstracto. Sin embargo, la representación mental de lo placentero y deseable en el turista,…