Search results for " discours"
showing 10 items of 536 documents
Video calls as a nexus of practice in multilingual translocal families
2023
This study explores how daily video calls were used by two multilingual family constellations to keep in contact with members located elsewhere. A three-stage data collection and analysis protocol was developed together with the two main participants, two single mothers each with a 4-year-old child. The results show that active collaboration among all members of the family was needed to get the activity going. The families employed a de facto family language policy where the focus was on successful communication and nurturing emotional bonds rather than developing language skills. At the same time, the regular video calls added a significant amount of time spent together and increased the a…
Medical English Translation into Italian. The Case of Netter's Work
2020
Of the various specialized languages, that of the medical sciences undergoes, perhaps, the fastest changes. Medical innovations, whether new drugs or devices, therapies or advanced technologies, are quickly shared at a global level. For this reason, there is constant activity of medical translation. The latter is generally associated with the concept of terminological accuracy. However, if lexical precision is a fundamental feature in medical discourse, a good translation is also the result of compliance with the stylistic and syntactical rules that are typical of the language of medicine in the target language (TL). This paper investigates the linguistic characteristics of a 151,121-word c…
The status of medical eponyms: advantages and disadvantages
2011
The aim of this paper is to analyse how physicians use eponyms for naming the evolution of a scientific discovery in order to describe the different features of eponyms. In the first section a brief classification of medical eponym is given, attention is then turned to the main positive and negative aspects of these honorific names in the language of Medicine in a diachronic perspective with linguistic and ethical considerations.
Markedsføring av kosmetiske inngrep – en kvalitativ analyse
2021
Background Marketing cosmetic surgery is an under-researched topic in a Norwegian context, even though problematic aspects of such marketing have been pointed out in several contexts. This study draws attention to how providers of cosmetic surgery market their services, whom they target and how they do so. Material and method Critical discourse analysis was used as a framework for a qualitative study of the marketing activity of 36 private clinics. The data material was collected from the Internet and newspapers, and consists of text, still photos and video clips. Results and interpretation The article identifies the following marketing strategies: The providers refer to customers as patien…
Multi-word Clusters, Keywords and Key Terms in English Car Reviews: a Preliminary Corpus Linguistic Study
2018
Classroom use of authentic texts used in everyday communication has not always been an inseparable part of foreign language teaching. According to Grigaliuniene (2013, p. 17), “the structures many current textbooks teach for certain functions are either never used or used infrequently while quite unexpected structures are the ones that actually occur”. Despite the awareness of the importance of authentic patterns of language use, students often learn structures (lexical or grammatical) which are rarely used in actual communication. Teaching authentic phrases is even more important in English for Specific Purposes (ESP) where learners’ specific needs impact the design of a course (Dudley-Eva…
Making Biosciences Visible for Popular Consumption: Approaching Image–Text Relations in Newscientist.com Through a Critical Multimodal Analysis
2018
Salience or visibility of science-related issues can be strategically projected by means of linguistic and visual resources. This article presents a methodology for examining the relations between the textual properties of popular science discourse and the visual features of accompanying images. The advantages of this approach are demonstrated through a multimodal analysis of a sample of biomedical articles from New Scientist, which reveals the frequency and distribution of selected properties of visual images, typical aspects of layout, attributed functions of the images, and their relation to the text. Humanization, domestication, and aesthetization are dominant discursive strategies of …
The portrayal of female characters in Grand Theft Auto V
2017
Videopelit ovat yksi nykypäivän suosituimmista ajanviettotavoista. Pelaajien melko tasaisesta sukupuolijakaumasta huolimatta videopelien ajatellaan kuitenkin yleisesti olevan vain miesten kiinnostuksenkohde. Yksi suurimmista syistä tähän lienee miesten ja naisten esittämisen erot videopeleissä: suurin osa videopelihahmoista on miespuolisia, kun taas naispuolisia hahmoja on vähän ja he ovat usein seksualisoituja. Myös medialla on tähän vaikutusta, sillä naispuolisista videopelihahmoista nostetaan yleensä esille ainoastaan seksualisoidut naishahmot. Tämän tutkimuksen tavoitteena oli selvittää, kuinka naispuolisia hahmoja esitetään Grand Theft Auto V -videopelissä. Kyseinen peli on uusin osa G…
"Everybody lies". Éthique médicale, communication médecin-patient et House M.D. : une approche didactique.
2019
Medical ethics is based on the Hippocratic Oath, whose principles of respect and benevolence have been integrated and updated in the official texts that govern the rights and duties of the medical community, including the Helsinki Declaration on Bioethics and the Code of Ethics for Medical Practice (Gold et al. 1996). The doctor-patient relationship is at the heart of medical practice and may be associated with ethical issues when announcing a diagnosis, for example; this implies that practitioners must master communication skills in accordance with medical ethics. Kurtz & al. have written the Calgary-Cambridge Referenced Observation Guides with the aim of enabling (future) professionals to…
Gender, identity and representation in video games : an elective discourse-oriented course for Finnish EFL upper secondary school students
2015
Suomen koulujen opetussuunnitelmat pyrkivät toteuttamaan ja edistämään tasa-arvoa, mutta tasa-arvon toteutuminen koulujen arjessa vaatii vielä työtä. Samaan aikaan videopeleistä on tullut suosittu harrastus nuorten ja aikuisten keskuudessa, mutta sekä pelit että peleihin liittyvä keskustelu ovat tasa-arvon suhteen jälkijunassa. Pelaaminen ei ole enää yksinomaan nuorten poikien harrastus. Monet oppijat sukupuoleen katsomatta pelaavat erilaisia pelejä ja osallistuvat pelejä koskevaan keskusteluun. Tämän pro gradu -tutkielman tavoitteena on tuottaa lukio-opetukseen tarkoitettu kurssimateriaalipaketti, jonka avulla kuka tahansa opettaja pystyy lähestymään naisten representaatiota videopeleissä …
Compliance and resistance : An investigation into the construction of gender identities by Pakistani women on Facebook
2020
Facebook has recently gained popularity among young, digitally literate and predominantly urban Pakistanis. Such social networking sites allow users the freedom to express themselves using usernames, visuals and topics of their own choice. In this article, I examine how Pakistani Facebook users mobilize such resources in their identity work. Using Multimodal Discourse Analysis, I investigate how Pakistani women construct their gender identities on Facebook using visual and linguistic resources. The results revealed the significant impact of Facebook on the socio-cultural and linguistic norms of discourse in Pakistan that enables women to challenge established communication models while they…