Search results for " discourse analysis"
showing 10 items of 165 documents
Video calls as a nexus of practice in multilingual translocal families
2023
This study explores how daily video calls were used by two multilingual family constellations to keep in contact with members located elsewhere. A three-stage data collection and analysis protocol was developed together with the two main participants, two single mothers each with a 4-year-old child. The results show that active collaboration among all members of the family was needed to get the activity going. The families employed a de facto family language policy where the focus was on successful communication and nurturing emotional bonds rather than developing language skills. At the same time, the regular video calls added a significant amount of time spent together and increased the a…
Markedsføring av kosmetiske inngrep – en kvalitativ analyse
2021
Background Marketing cosmetic surgery is an under-researched topic in a Norwegian context, even though problematic aspects of such marketing have been pointed out in several contexts. This study draws attention to how providers of cosmetic surgery market their services, whom they target and how they do so. Material and method Critical discourse analysis was used as a framework for a qualitative study of the marketing activity of 36 private clinics. The data material was collected from the Internet and newspapers, and consists of text, still photos and video clips. Results and interpretation The article identifies the following marketing strategies: The providers refer to customers as patien…
Making Biosciences Visible for Popular Consumption: Approaching Image–Text Relations in Newscientist.com Through a Critical Multimodal Analysis
2018
Salience or visibility of science-related issues can be strategically projected by means of linguistic and visual resources. This article presents a methodology for examining the relations between the textual properties of popular science discourse and the visual features of accompanying images. The advantages of this approach are demonstrated through a multimodal analysis of a sample of biomedical articles from New Scientist, which reveals the frequency and distribution of selected properties of visual images, typical aspects of layout, attributed functions of the images, and their relation to the text. Humanization, domestication, and aesthetization are dominant discursive strategies of …
The portrayal of female characters in Grand Theft Auto V
2017
Videopelit ovat yksi nykypäivän suosituimmista ajanviettotavoista. Pelaajien melko tasaisesta sukupuolijakaumasta huolimatta videopelien ajatellaan kuitenkin yleisesti olevan vain miesten kiinnostuksenkohde. Yksi suurimmista syistä tähän lienee miesten ja naisten esittämisen erot videopeleissä: suurin osa videopelihahmoista on miespuolisia, kun taas naispuolisia hahmoja on vähän ja he ovat usein seksualisoituja. Myös medialla on tähän vaikutusta, sillä naispuolisista videopelihahmoista nostetaan yleensä esille ainoastaan seksualisoidut naishahmot. Tämän tutkimuksen tavoitteena oli selvittää, kuinka naispuolisia hahmoja esitetään Grand Theft Auto V -videopelissä. Kyseinen peli on uusin osa G…
Gender, identity and representation in video games : an elective discourse-oriented course for Finnish EFL upper secondary school students
2015
Suomen koulujen opetussuunnitelmat pyrkivät toteuttamaan ja edistämään tasa-arvoa, mutta tasa-arvon toteutuminen koulujen arjessa vaatii vielä työtä. Samaan aikaan videopeleistä on tullut suosittu harrastus nuorten ja aikuisten keskuudessa, mutta sekä pelit että peleihin liittyvä keskustelu ovat tasa-arvon suhteen jälkijunassa. Pelaaminen ei ole enää yksinomaan nuorten poikien harrastus. Monet oppijat sukupuoleen katsomatta pelaavat erilaisia pelejä ja osallistuvat pelejä koskevaan keskusteluun. Tämän pro gradu -tutkielman tavoitteena on tuottaa lukio-opetukseen tarkoitettu kurssimateriaalipaketti, jonka avulla kuka tahansa opettaja pystyy lähestymään naisten representaatiota videopeleissä …
Compliance and resistance : An investigation into the construction of gender identities by Pakistani women on Facebook
2020
Facebook has recently gained popularity among young, digitally literate and predominantly urban Pakistanis. Such social networking sites allow users the freedom to express themselves using usernames, visuals and topics of their own choice. In this article, I examine how Pakistani Facebook users mobilize such resources in their identity work. Using Multimodal Discourse Analysis, I investigate how Pakistani women construct their gender identities on Facebook using visual and linguistic resources. The results revealed the significant impact of Facebook on the socio-cultural and linguistic norms of discourse in Pakistan that enables women to challenge established communication models while they…
The many faces of online community : Images and imaginings of togetherness on Imgur
2018
This article discusses the meaning and function of “community” as a discourse on the image-sharing website Imgur. The analysis shows that the community term has many meanings and serves as a shorthand for a wide variety of social practices, and these meanings are shaped by the experiences of social action leading to the use of the term. Based on ethnographic data, nexus analysis provides an understanding of how the interactions related to community on the site come to take place the way they do. In conceiving of these interactions as mediated discourse, the article provides a fresh approach to the long-established academic discussion on the definition of community, suggesting a new concepti…
„Miasto to jak mieszkanie. Nasze”. Powojenne strategie oswajania miast Ziem Zachodnich i Północnych na przykładzie Wrocławia
2018
Treść artykułu prezentuje trzy istotne zagadnienia. Pierwszym z nich jest refleksja nad praktykami zamieszkiwania (dwelling) miasta – pojęcia rozszerzającego zakres ba- dań nad przestrzenią miejską o kategorie związane z socjologią codzienności – przede wszystkim dotyczącego materialnego środowiska życia ludzi widzianego z perspektywy dyskursów niedominujących. Drugim z zagadnień jest analiza strategii oswajania ob- cego kulturowo dziedzictwa materialnego Ziem Zachodnich i Północnych, za pomocą kategorii zamieszkiwania i na przykładzie wspomnień mieszkańców Wrocławia. Trzecim aspektem są pytania stanowiące punkt wyjścia dla przyszłych projektów badawczych au- torki, postawione w wyniku prze…
Sex and violence : the meanings and gendering of sex acts in the treatment groups for intimately violent heterosexual men
2012
Tämä tutkimus tarkastelee lähisuhteissaan väkivaltaisten miesten käsityksiä seksistä heteroseksuaalisen, monogamisen parisuhteen kontekstissa. Huomio kiinnittyi seksille annettuihin merkityksiin, väkivallan ja seksin erottamiseen tai yhdistämiseen sekä seksin sukupuolittamisen tapoihin hoitoryhmissä käydyissä keskusteluissa. Tutkimus paikantuu teoreettisesti postmodernin feminismin käsityksiin sukupuolesta ja seksuaalisuudesta. Aineistoa analysoitiin kriittisen diskurssianalyysin ja feministisen lukutavan keinoin. Tutkimusaineisto koostui vuosina 1996-2000 kokoontuneista lähisuhteissaan väkivaltaisten miesten ryhmistä, joita oli yhteensä 8. Näistä ryhmistä valikoitui istuntoja aineistoon 18…
Metonymy in Spanish and American parliamentary speeches: Obama’s State of the Union Address versus Rajoy’s State of the Nation Address
2018
This study attempts to analyze the metonymies used in the Economy section of two equivalent parliamentary speeches: the 2015 State of the Union Address in the US and the 2015 State of the Nation Debate in Spain, which belong to two different debate traditions. The present study aims at answering the following research questions:What metonymies do President Obama and Prime Minister Rajoy use in their American and Spanish parliamentary speeches in an attempt to convince the public of economic victory?What are the similarities and differences between the role of metonymy in shaping public opinion about economic recovery in America and Spain in both speeches?To answer these questions, we use th…