Search results for " discourse analysis"
showing 10 items of 165 documents
'The sisters did her every imaginable injury': Power and violence in Cinderella
2012
The main aim of this article is to discuss the results achieved after investigating the presence of violence in the Grimm brothers’ <em>Cinderella</em> with the intention of finding out what kind of processes predominate in this tale and whether they can be related to violent actions. The analysis involved firstly, a study of the frequency and concordances of some words belonging to the semantic field ‘violence’, surveying in detail the context in which they appear and secondly, the analysis of transitivity processes. The method proved to be a good strategy to check whether each character’s identity and social position (power) were somehow related to the infliction of violence w…
Semiotics of pride and profit: interrogating commodification in indigenous handicraft production
2014
This study investigates the shifting terrain of pride, profit and power relations in minority language communities under contemporary globalisation. While “pride” associates linguistic-cultural heritage with identity and preservation, “profit” views these as sources of economic gain. In contemporary late capitalism, “pride” seems to be increasingly giving way to “profit”. Arguing that this transformation needs to be interrogated in terms of complexity and that a detailed, multilayered semiotic analysis can open a privileged window for such an inquiry, this study combines critical multimodal discourse analysis and an ethnographic approach to analyse processes of semiotic commodification in h…
UNESCO and cultural diversity: democratisation, commodification or governmentalisation of culture?
2012
The Convention on the Protection and Promotion of the Diversity of Cultural Expressions by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) was first adopted by its member states in October 2005. The document defines UNESCO's general principles and conceptualisations regarding culture, cultural diversity and expressions. In order to better manage culture, cultural expressions refer above all to goods and services of the markets, but another, more universally humanitarian and participatory aspect is also present. For the United Nations member states and especially countries that ratified it, the Convention offers policy and legal guidelines to support all forms o…
Evaluation of Status as a Persuasive Tool in Spanish and American Pre-electoral Debates in Times of Crises
2018
The evaluative function of language is explored from the point of view of the expression of “status,” or how the world is presented, and its persuasive potential in pre-electoral debates in the US and Spain. The types of statements used in two comparable corpora in Spanish and English are examined using Hunston’s model (2000; 2008) for the evaluation of “status”—the degree of alignment of a proposition and the world—to discover similarities and differences between them. The results show that, in general, all politicians prefer to use statements that refer to the actual world—“world-reflecting statements” in Hunston’s classification—rather than “world-creating propositions” in an attempt to …
Popularity-driven science journalism and climate change: A critical discourse analysis of the unsaid
2018
Abstract This study traces popularity-driven coverage of climate change in New Scientist with the special aim of identifying which aspects of the issue have been backgrounded. Unlike institutional communication or quality press coverage of climate change, commercial science journalism has received less attention with respect to how it frames the crisis. Assuming that the construction of newsworthiness in popular science journalism requires eliminating, or at least obscuring, some alienating information, the study identifies prevalent frames, news values and discursive strategies in the outlet’s most-read online articles on climate change (2013–2015). With the official statement of the World…
“Cute Goddess is Actually an Aunty”: The Evasive Middle-Aged Woman Streamer and Normative Performances of Femininity in Video Game Streaming
2022
In this paper the focus is on the representations of “middle-aged” or “aging” women streamers in western media. I analyze discussions in Western online media around a case of Chinese DouYu live-streamer. “Qiaobiluo Dianxia,” as her streamer name goes, became a topic in Western media after a glitch in her live stream revealed her to be a middle-aged woman, rather than young woman she was assumed to be. The discussions are analyzed with critical discourse analysis. It is argued that the aging bodies of women, both their presence and absence, should be read and understood through toxic gaming culture and geek masculinity and the hegemonic discourse they constitute.
Representing the Other in European Media Discourses
2017
This book deals with the construction of the ‘other’ in European media at a time when the recently expanded EU is facing new political, economic and social challenges. The aim of the book is to document the diverse discursive forms of othering, ranging from differentiation to discrimination, that are directed against various ‘other Europeans’ in both institutionalized media and such non-elite semi-public contexts as discussion forums and citizen blogs. Drawing on data from British, Polish, French, Czech, Italian, Hungarian, Spanish and Estonian contexts, the individual papers investigate how various social groupings – regions, nations, ethnicities, communities, cultures – are discursively c…
‘I don’t know the answer to that question’: a corpus-assisted discourse analysis of White House Press Briefings
2013
White House Press Briefings, daily meetings with the press held by the White House Press Secretary, are the main information conduit for the White House (Kumar 2007). They are considered a “political chess game” where the Press Secretary and the press face a “wrestling match” (Partington 2006: 16). Our analysis is carried out on a corpus comprising all the Press Briefings across three presidencies from Clinton to Obama. The additional mark-up includes information about individual speakers and their role, allowing us to compare different discourse strategies adopted by the participants in the briefings at different points in time. This leads us to determine the extent of the differences in t…
Language Education Policies and Early Childhood Education
2020
This chapter discusses the importance of different types of early language education in the public system according to national policy in two geopolitical contexts: Continental Northern Europe and the UK. We define early language education policy as the language policies in early childhood education (ECE) including planning, practices, and ideologies related to the teaching and learning of languages. We present a variety of theoretical approaches and discuss their applicability to the field of early language education research. These approaches include traditional top-down policy implementation models as well as more dynamic and ecological theoretical approaches. Following that, we look at …
Business in society or business and society: the construction of business–society relations in responsibility reports from a critical discursive pers…
2013
In this article, we analyse the discursive construction of business–society relations in Finnish businesses’ social and environmental responsibility reports. Drawing on critical discourse analysis, we examine how these discursive constructions maintain and reproduce various interests and societal conditions as a precondition of corporate social responsibility (CSR). Our study contributes to the recent discussion on discursive struggles in business–society relations and the role various interests play in this struggle. We find that not only are power asymmetries between actors veiled through the universalization of interests, but reporting can also be seen as a communicative action that prov…