Search results for " economia aziendale"
showing 10 items of 487 documents
Resilient urban governance: Adaptation and innovation in the face of the Coronavirus pandemic
2023
The pervasive, unpredictable, and unmanageable outcomes gener- ated by the coronavirus pandemic portray many features of what have been defined as “super-wicked ”problems ( Levin et al., 2012 ). In this regard, defeating COVID-19 is not the only issue. The main problem is, rather, how to make our societies more resilient also to possible similar kinds of viruses that might affect our lives in the near future, provided the structure of the socio-economic and ecological systems where we live. As noted by Levin et al. (2012 , p. 124), ‘super-wicked’ problems “comprise four key features: time is running out; those who cause the problem also seek to provide a solution; the central authority need…
Responsabilità sociale aziendale e pensiero economico: profili "evolutivi" e programmatici
2011
Dalla responsabilità alla corresponsabilizzazione nella comunicazione aziendale del terzo settore
2007
Imprese e reti per lo sviluppo imprenditoriale del territorio
2012
La segmentazione della domanda e dell’offerta nell’industria dell’ospitalità
2010
No two customers are identical, even whereas they belong to the same marketing program or they choose the same product or service (Withiam G., 2000). Revenues, costs and therefore profitability differ because of the different effort required to meet the specific need of the specific consumer or group of customers. When competing, firms target information towards specific segments through direct marketing initiatives and actions (Cross R.G., 1997). This finding underlines the importance of knowing in advance customer’s characteristics, even before thinking at the service to provide, and aims to illustrate how the lodging industry normally segments its customers, and which group of customers …
Le disposizioni di Consob e Borsa Italiana
2012
Le osservazioni sui Bilanci e sulle Relazioni di Corporate Governance
2012
La metodologia adottata
2012
The promotion of a tourist destination by its sensorial perspective definition
2016
In the last years there has been a special attention towards sensory marketing and experiential economy (Hulten, Broweus & Dijk, 2009). Some related contributions (Kim, Ritchie & Tung, 2010; Volo, 2010) in tourism have payed attention to a possible service customization in terms of sensorial stimuli that can be effective for the customers (Scott, Laws & Boksberger, 2010). The literature has recently emphasized the importance of the senses through which to perceive and know an area for a more complete tourist experience (Cherifi, 2015; Liu, Wang, Liu & Deng, 2005). Considering that the brand of a tourist destination expresses its identity and it should represent the synthesis of its promotio…