Search results for " engagement"

Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement

2016

Customers´ paths to purchase are constantly developing due to digitalization. Online channels enable customers to guide their own decision processes more than ever. When understanding the complex buying journeys, companies can gain competitive advantage. Another current and interesting phenomena in the field of marketing lies in a fairly new concept called customer brand engagement (CBE). The nature of CBE has been studied to some extent, but further research is needed, especially on fluctuation, since most research focuses on observing CBE levels during a specific context and time. The aim of this research is to create insight into the customer decision-making process and CBE. The focus is…

Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

2014

In recent years, many companies have used social media as part of their marketing and brand building activities. The rise of social media has strengthened the need for customer activation and engagement. Customer brand engagement offers companies multiple positive outcomes, such as satisfaction, trust, loyalty, and empowerment, which potentially facilitate successful business performance. The idea of engagement is relatively new in the marketing literature, and academic research has only minimally examined the potential for growth presented by engaging customers. However, numerous researchers have recognized the growing academic interest in customer brand engagement, as evidenced by the Mar…

Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

2013

Engagement in entrepreneurship after business failure. Do formal institutions and culture matter?

2023

AbstractDespite the extensive literature on the relationship between entrepreneurship and institutions, there is limited knowledge of the relationship between institutions and engagement after failure. This study compares the entrepreneurial engagement of entrepreneurs who have recently experienced failure and individuals without entrepreneurial experience, emphasizing the interaction of government policies and programmes (formal institutions) and individualistic/collectivist cultures (informal institutions) with business failure and its impact on entrepreneurial engagement. We test our hypotheses using multilevel analysis on a large cross-sectional sample that combines individual-level dat…

Stakeholder Engagement: Practicing the Ideas of Stakeholder Theory

2017

Stakeholder theory has become one of the major ways to conceptualize and comprehend business organizations in the fields of strategy and management.

Stakeholder Engagement, Corporate Social Responsibility and Integrated Reporting: An Exploratory Study

2013

There is increasing interest in integrated reporting that includes the company's financial, governance, environmental, and social performance. For this reason, the main objective of this investigation is to study why companies are producing integrated reporting, paying special attention to the links with the assurance of the corporate social responsibility (CSR) report. Based on 7144 worldwide observations, this study identifies the determinants of integrated reporting through a logistic regression model. Our results point out that the likelihood of disclosing an integrated report is positively associated with having the CSR report assured, year, size and supplement industry. Next, we teste…

Sustainability Development and the Quality of Assurance Reports: Empirical Evidence

2012

There is a rising trend among companies to publish their sustainability or corporate social responsibility (CSR) reports. Assurance of these reports is a valuable voluntary tool to provide them with higher credibility. Nonetheless, the quality of assurance reports differs in practice and the objective of this paper is to provide evidence in this new area of research. Indeed, we are pioneers in developing an index to measure the quality of assurance reports. We choose the Spanish setting because it is the worldwide leading country as regards CSR reporting (KPMG, 2011; Sierra et al., 2012). We have found evidence on the determinants for CSR reporting posited by existing literature that have a…

Beyond CLIL: Fostering Student and Teacher Engagement for Personal Growth and Deeper Learning

2018

In its first iteration, Pluriliteracies Teaching for Learning’s primary focus rests on the relationship between the cognitive and the linguistic dimension of learning. The model emphasizes the need for learners to actively make connections between those two dimensions and identifies the processes of knowledge construction and knowledge sharing as the main drivers of deeper learning. It demonstrates how progression for deeper learning can be conceptualized to promote the development of subject specific literacies. Following recent research which clearly indicates that deeper learning processes depend on and are affected by learner variables such as well-being, self-efficacy, engagement, mast…

Stakeholder Engagement and Sustainability

2019

Is work engagement related to healthy cardiac autonomic activity? Evidence from a field study among Finnish women workers

2012

The present study investigated whether work engagement is related to and can explain healthy cardiac autonomic activity as indicated by decreased heart rate (HR; i.e., sympathetic and parasympathetic activity) and increased high-frequency power (HFP) of heart rate variability (i.e., parasympathetic activity). A total of 30 healthy Finnish female cleaning workers underwent an ambulatory monitoring period of two nights and two regular workdays, and mean values of work period HR and HFP were utilized as dependent variables. Correlations revealed that work engagement was, as hypothesized, negatively related to HR and positively to HFP. Furthermore, in hierarchical linear regression analysis, wo…