Search results for " engagement"

Adapting and validating scale of customer engagement in online travel communities

2020

Increasing attention towards customer engagement has caused its measurement to remain a highly debated issue among scholars. This study adapts and validates measurement scales for customer engagement in Online Travel Communities. It builds on previous studies on scale development for customer engagement. Data were collected from 450 members of Online Travel Communities in eight countries: Australia, Canada, Hong Kong (Chinese territory), New Zealand, Singapore, South Africa, the United Kingdom and the United States of America. The process of adapting and validating the scale involved exploratory factor analysis, testing for differential item functioning, examination of item response theory,…

Work engagement : psychometrical, psychosocial, and psychophysiological approach

2013

Civic Engagement, External Impact and the Third Mission of Universities

2019

The chapter focuses on the role of the third mission of universities. and highlights the benefits of public engagement as well as the role of public policies with reference to third mission. Moreover, the consequence of scientific contributions in the production of policy indications is underlined in the contribution. The authors also focus on the Italian case and outline some critical methodological aspects concerning impact evaluation of public engagement.

Strategies for enhancing the impact of interventions in chronic health: a transnational qualitative meta-study on sampling, recruiting and communicat…

2021

The psychosocial vulnerability of individuals and communities (and vice versa) is determined by a complex network of circumstances that should be analysed from an intersectional and relational approach. The greater vulnerability affecting individuals and communities impairs their health literacy, access to healthcare and communication with health professionals, which impacts their decision-making process and their self-management of health abilities. The progress towards health equality requires an in-depth structural reform, policy-making and empowerment of these communities; besides, the training and information available for social and healthcare professionals are scarce and not systemat…

Bibliotekāru iesaistīšanās darbā publiskajās viena darbinieka bibliotēkās

2021

Bibliotekāru iesaistīšanās darbā viena darbinieka bibliotēkās ir viens no bibliotēkas ikdienas procesu kvalitatīvas un efektīvas izpildes aspektiem. Apzinot personāla iesaistīšanās faktorus, ir iespējams noteikt un uzlabot bibliotekāru iesaistīšanos darbā. Pētījuma mērķis ir noskaidrot, vai viena darbinieka publiskajās bibliotēkās strādājošie bibliotekāri ir darbā iesaistījušies, un kādi faktori ietekmē to iesaistīšanos darbā. Pētījuma ievaros veikta viena darbinieka publisko bibliotēku bibliotekāru anketēšana un intervijas. Pētījuma rezultāti norāda, ka viena darbinieka publisko bibliotēku bibliotekāri ir darbā iesaistījušies vidēji divas dienas nedēļā, tomēr ir vairāki pastāvoši faktori, …

The triumph of partisanship: political scientists in the public debate about Catalonia's independence crisis (2010-2018)

2021

Participation in the public debate constitutes one of the most evident avenues for political scientists to demonstrate the social relevance of the discipline. This article focuses on two questions: the types of roles political scientists adopt in their public interventions and the potential tensions between their public engagement and the epistemic norms regulating academic and research activities. We investigate these questions in the context of very salient political debates, involving a high degree of political confrontation, where basic political beliefs, values, identities, and interests are at stake. Focusing on the case of the public debate surrounding the Catalan inde pendence crisi…

A New Development in Online Marketing: Introducing Digital Inbound Marketing

2015

This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, considering the underlying cognitive, emotional, and behavioral dimensions of consumer engagement. Then, it presents the foundation of this concept in relationship marketing and adds support to this proposition. Further, it proposes the construction and psychometric assessment of a 37 scales that examine all three dimensions, based on an international sample of 110 respondents who engage with a brand on a social media network. Based on multiple and succ…

Student engagement, truancy, and cynicism : a longitudinal study from primary school to upper secondary education

2021

Truancy in upper secondary education is a widespread problem, which contributes significantly to school dropout risk. However, the underlying mechanisms of truancy have remained unstudied. This longitudinal study of 1853 Finnish students examined how initial levels and changes in student engagement from primary (Grade 6) to lower secondary school (Grades 7 and 9) predicted truancy in upper secondary education, and whether cynicism (losing interest in school) mediated the relationship between engagement and truancy. Growth curve models showed that high engagement levels in primary school and increases in engagement over time predicted less truancy in upper secondary education. Cynicism media…

Appraisals of education-related goals during educational transitions in late adolescence : consequences for academic well-being and goal attainment

2012

The effects of brand engagement in social media on share of wallet

2015

Customer engagement and share‐of‐wallet (SOW) are relatively new in the marketing literature, and academic research has only limitedly examined these concepts. This study presents five motivational drivers of customer brand engagement in social media and examines the nature of the relationship between these drivers and engagement. The moderation effect of consumer innovativeness on the relationship between engagement and SOW is also examined. Results suggest that community exerts the strongest positive effect on customer brand engagement and that such engagement positively influences SOW. The findings also indicate that consumer innovativeness strengthens the relationship between engagement…