Search results for " equity"
showing 10 items of 178 documents
“La virtù di Emone: Riflessioni sull'epieikeia greca”
2013
The paper proposes a reflection on the Greek concept of epieikeia, traditionally translated with equity, fairness or, in some particular contexts, leniency. The aim is to show that this concept allows us to focus on some important questions in the contemporary philosophical debate such as the question concerning the relationship between a general rule and a particular case, or the question about the problematic relationship between law and justice. The first step is a reconstruction of the meaning of the concept in the pre-Aristotelian tradition. The second part of the article focuses on epieikeia in Aristotelian thought, taking into account not only the systematic treatment but also the no…
To be or not to be a brand: the author name
2019
International audience; The aim of this research is to determine whether or not the author name is of the same nature as a brand namein readers’ eyes, in order to understand whether there is a limit, a boundto the scope of the branding concept. The case of the literary fiction writer is especially interesting since literature is on the boundary between commerce and the arts, and accordingly on the boundary of the profane and the sacred, given the sacralization process from which the arts have benefited since the sixteenth century. To this end, aqualitative studywas conductedamong 18 regular readersin France. The findings of the studys how that, although the author name (the signature) plays…
Comunicaciones de marketing y valor de marca de un festival musical
2017
La creación de capital de marca es fundamental para diferenciar los productos y alcanzar una ventaja competitiva. Sin embargo, este constructo ha recibido escasa atención en la investigación en turismo de eventos. Por ello, el objetivo del presente trabajo es analizar la influencia de las comunicaciones controladas y no controladas por la organización sobre la formación del valor de marca de un evento, y estimar el impacto del valor de marca global sobre la satisfacción y las intenciones conductuales del asistente al evento. Centrándonos en un festival de música en vivo, a partir de una muestra de 622 asistentes, se obtiene evidencia acerca de la efectividad de las comunicaciones del evento…
Building Brand Equity via Product Quality
2007
Abstract A practical approach is proposed to building brand equity via product quality. It identifies the relevant marketing activities and determines the extent to which these activities contribute to brand equity. Specifically, the proposed brand equity model relates marketing activities to brand equity. This indicates a practical way to assess the importance and adequacy of a company's daily operation in contributing to its brand equity. The importance-efficiency mix further provides management with feasible suggestions on adjusting their marketing activities. Then, based on an importance-efficiency matrix, company resources can be adjusted to enhance brand equity. An empirical study wit…
Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador
2020
Resumen El objetivo de este trabajo fue analizar la incidencia del desarrollo sostenible sobre la cadena de efectos: valor percibido - capital de marca - lealtad. Para ello, se propone un modelo teórico de relaciones que se contrasta a partir de una muestra de 317 clientes de hiper mercados en Ecuador. Los resultados, aplicando una metodología exploratoria y confirmatoria, combinada con regresión por mínimos cuadrados parciales, mostraron que tanto las acciones de desarrollo sostenible como el valor percibido son pilares maestros sobre los que se puede apoyar la estrategia minorista. Ambas se muestran como variables clave por su naturaleza, en cuanto son multidimensio nales, y por su alcanc…
Impact of socio-economic position on cancer stage at presentation: Findings from a large hospital-based study in Germany
2016
We explored the relationship between socio-economic characteristics and cancer stage at presentation. Patients admitted to a university hospital for diagnosis and treatment of cancer provided data on their education, vocational training, income, employment, job, health insurance and postcode. Tumor stage was classified according to the Union International Contre le Cancer (UICC). To analyze disparities in the likelihood of late-stage (UICC III/IV vs. I/II) diagnoses, logistic regression models adjusting for age and gender were used. Out of 1,012 patients, 572 (59%) had late-stage cancer. Separately tested, increased odds of advanced disease were associated with post-compulsory education com…
Problemi di verifica del saggio di capitalizzazione.
2009
In the direct capitalization method, the appraisal models of capitalization rate can act as verification tests. In the yield capitalization method and in the discounted cash flow analysis there are not available tests and it is necessary to apply the study of the cash flow with the sensitivity analysis.
Accounting meets economics: towards an ‘accounting view’ of money.
2018
Questo studio pone le fondamenta dell’ “Approccio Contabile” (“Accounting View”) alla moneta. Sulla base dei principi di Ragioneria Generale riconosciuti internazionalmente, lo studio argomenta che le monete emesse dallo stato e dalla banca centrale non costituiscono debito e che nei regimi di riserva frazionaria soltanto una quota della moneta emessa dalle banche commerciali pu essere considerata quale debito. Lo studio chiarisce come il signoraggio associato all’emissione di queste monete debba essere contabilizzato nei bilanci delle istituzioni emittenti ed esamina le implicazioni di ci`o per la corretta comprensione della moneta. Il nuovo approccio fa luce su argomenti quali la vera nat…
The Brand "Made in China" as a Part of the Growth of the China's Competitive Advantage
2016
In the eyes of consumers, each product has some kind of origin (its country, region, and continent). The image of the place of origin influences the assessment of products and brands (brand image) they come from. Traditionally, consumers extrapolate the characteristics of the country and its inhabitants on the characteristics of the product. Chinese products are very common and they can be purchased almost anywhere. The consumer does not have to take any special efforts to acquire products “made in China”. Many of these products do not have specific characteristics that allow them to be considered as the unique. Products, whose names indicate the place of origin, are witnessing an increasin…
Travail des élèves et performance scolaire
2010
National audience; Le rendement scolaire du travail scolaire, exprimé par le rapport entre le score à une évaluation internationale et le temps de travail total des élèves, varie beaucoup d'un pays à l'autre. les pays où les élèves déclarent travailler le plus, qui sont aussi les pays où la religiosité est la plus forte, sont ceux où les scores sont les plus faibles. Une part de ce constat, qu'il est impossible de déterminer précisément, peut cependant s'expliquer par un biais dans les déclarations des élèves. Entre élèves au sein des pays, le temps de travail varie plus ou moins selon le pays, et de façon plus ou moins liée au score des élèves d'une part, à leur héritage social d'autre par…