Search results for " hospitality"
showing 10 items of 472 documents
Factors influencing the adoption postponement of mobile payment services in the hospitality sector during a pandemic
2021
Abstract In the post-COVID-19 era, the hospitality sector may witness a wider use of mobile payment services (MPS) not requiring physical contact. But consumers may postpone adoption of MPS in wait for a more attractive iteration. Given consumers' reluctance to adapt to such services, an investigation into MPS adoption postponement and the factors contributing to it is thus needed. Our research model extends the innovation resistance theory by including two behavioral measures (privacy concerns and visibility) and examining how security concerns moderate the associations between them. We analyzed data from 308 respondents who had previously purchased accommodation and transportation service…
Size and survival of the hospitality industry: The case of Spain
2020
The aim of this study is to analyse the determinants of survival of the hospitality industry. The study pays particular attention to the size of the enterprises since the majority of Spanish hospitality enterprises are microenterprises. Two approaches are considered. The first approach uses a binary choice model to analyse the determinants of survival probability as well as the Blinder–Oaxaca decomposition, proposed by Yun (2004), to quantify the difference between enterprises according to their size and what proportion of this difference is due to observed factors or unobserved factors. The second approach is a survival analysis, carried out through the Cox proportional hazard model, whic…
The effect of hotel chain affiliation on economic performance: The moderating role of tourist districts
2020
Abstract This paper offers a pioneering analysis of the impact that integration in different types of hotel chains has on firm performance, and the moderating effect of the tourist destination in this relationship. Studies in the literature examine both size and location independently, without reconciling the apparently contradictory trends of globalization and conservation of the local base. The aim of the research is to analyze the comparative effects on tourism firms’ performance of belonging to different types of hotel chains while maintaining the advantages of location in a tourist destination. Based on a study of 292 Spanish hotels, the authors test the proposed hypotheses using hiera…
Food waste reduction and taking away leftovers: Interplay of food-ordering routine, planning routine, and motives
2021
The hospitality literature is quite deficient in insights on consumer behaviour towards food waste generation and its mitigation in out-of-home dining. The present study addresses this gap by undertaking a mixed-method study to examining a broad spectrum of diners’ behaviour, beginning from planning the meal and ending with bringing the leftovers home. To this end, it utilises the Stimulus-Organism-Response theory to conceptualise the association of planning routine, food-ordering routine, motives, attitude, and behaviour of taking away leftovers and throwing away leftovers. The results of analysis of the data collected from 276 diners in the United States confirm a positive association of …
Social representations and brand positioning in the sporting goods market
2013
Abstract This paper examines the use of social representations as a strategic tool to understand better and measure how consumers arrive at their identification of brand positioning (legitimacy and differentiation) in the brand's market. By considering the market as co-produced by brands and consumers (‘B&C approach’), this study classifies free-word associations connected to the brands into units of meanings, which constitute the core of a brand's market. We applied this tool to the four main brands in the French sporting goods market (i.e., Nike, Adidas, Reebok and Puma). Results show that the differentiation of brand positioning depends on legitimate elements of the market, such as adver…
International place branding through sporting events: a British perspective of the 2008 Beijing Olympics
2012
International audience; The goal of this study is to examine if hosting major sporting events represents a relevant strategy to brand a place ‘internationally’ through brand association transfer and to identify whether or not it should be seen as co-branding process. Based on social representation theory and an abductive research strategy, a survey was carried out among British citizens to identify their opinions about the Olympic Games and the city of Beijing following the organisation of the Games in August 2008. The content and the structure of the social representations were analysed and then compared to determine whether or not a double transfer of associations occurred between the pla…
The Legacy of the Olympic Games: A Review
2021
Much has been written about the legacies of Olympic Games but there have been little efforts to synthesize current knowledge. This has led to inconsistencies in defining, contextualising and measuring these legacies. The literature review described in this paper provides an overview over research on the legacy of the Olympic Games from 1908 to 2016 that was published in peer-reviewed journals between 1984 and 2017. The analysis reveals a significant increase of literature dealing with Olympic legacy since 2008. It turns out that considerably more studies relate to the legacy of Summer Olympic Games than of Winter Games. Regarding the six different facets of legacy of the framework that was …
Olympic Legacy: Status of Research
2021
There is no doubt that the topic of legacy of sport events is becoming one of the critical issues in professional sports worldwide. Taxpayers’ money is used to support the staging of events and the...
Determinants of individual tourist expenditure as a network: Empirical findings from Uruguay
2014
Abstract This paper introduces the use of graphical models for assessing the determinants of individual tourist spending. These models have the advantage of synthesizing and visualizing the relationships occurring within large sets of random variables, through an easy to interpret output. To this end, individual data from a large official survey of international tourists in Uruguay are used. Symmetric conditional independence structures are first investigated. Then subgraphs of each expenditure item's neighbourhood are extracted in order to assess the impact of main effects and interactions through proportional ordinal logistic regression. Results highlight the marginal role of socio-demogr…
Signaling through the 2008 Beijing Olympics—Using Mega Sport Events to Change the Perception and Image of the Host
2011
Abstract This paper provides an analysis on internet news reports about the Beijing Olympics 2008 and how China signaled throughout the event to external target groups. The analysis shows how the geographical areas China, USA, Europe and the “Rest of the World” perceived the Games. The results were interpreted regarding the principal agent theories' signaling to reduce information asymmetry for business and tourism and costly signaling to generate symbolic capital. Seven hundred and forty news reports were collected between 1 July and 30 September 2008, using Google Alerts with the keywords “Olympic Games Beijing 2008”. The reports were analysed with a quantitative content analysis using a …