Search results for " journey"
showing 7 items of 27 documents
Formidable Bracelet, Beautiful Lantern
2013
We live in an experience economy. The more saturated the global market becomes with products offering the same functions, services and quality, the more companies are wanting to appeal to the intangible needs and desires of consumers. To achieve this, designers and researchers are turning inwards to investigate the psychological factors affecting peoples' relationships and reactions towards design properties. For this reason, design semantics studies on user experience have been advancing all the time. Much emphasis has been placed on visual product experience, as well as the relationship between brand perception and user experience. These are important steps, which are referred to in this …
Home is behind. L’esilio, il viaggio e il ritorno tra Tolkien e Virgilio
2016
Il contributo mira a esaminare le relazioni vigenti tra le opere tolkieniane e l’Eneide di Virgilio, con particolare riferimento al motivo mitico del viaggio. Dal confronto ragionato tra l’epos latino e la mitopoiesi di Tolkien si intende sviluppare un’analisi dei temi principali riguardanti i motivi del viaggio e dell’esilio: il fardello del potere e dell’eletto del fato (Enea fato profugus e Aragorn Re Ramingo), con attenzione a Enea, spossato dai labores e asservito al volere dei fata, e al ritorno di Aragorn come Re. Ciò si lega direttamente al tema dell’esilio e del ritorno: Virgilio rappresenta i Troiani giunti nel Lazio come eredi dell’italico Dardano tornati a casa; in Tolkien, il m…
Early Spondyloarthritis Clinic: Organizational Improvements in the Patient Journey
2022
Spondyloarthritis are chronic inflammatory diseases affecting spine, peripheral joints and enthesis, as well as extra-articular sites (bowel, eyes, skin). Diagnosis of spondyloarthritis often is slow and requires a multidisciplinary approach. The “Early SpA Clinic” project aimed at improving the patient care and journeys, by solving some organizational issues existing in Rheumatology Clinics. The “Early SpA Clinic” involved 19 Italian Rheumatology Centers using in-depth organizational analyses to identify areas for improvement. From the results of the analyses, some organizational solutions were suggested, and their impact measured at the end of the project through specific KPI. With the im…
Assisting immersive virtual reality development with user experience design approach
2017
In our study we explored how to design a biography of a late Finnish artist as a VR experience. We conducted a development process assisted by user experience (UX) design methods, which increased the process efficiency, and resulted in a research prototype. Through previous research and our development process, we identified components affecting the user experience. These components are: Immersion, Presence, Disorientation, Sense of Control, Pleasantness, Exploration and Simulator Sickness. From our user study with 13 participants, we were able to draw implications that relate to these components. While the set of components could be incomplete or subject to change, shows that further resea…
The interaction between consumers during the online customer journey
2017
The examination of the customer experience throughout customer journey is important to the business and academia. Creating a strong and positive experience within the customer journey will lead to better outcome by improving performance in customer travel at multiple touch points and through enhanced customer loyalty and word of mouth. There are a number of studies about interaction and online customer journey, but only a few research have explored social interactions between consumers during the online customer experience. The aim of this study is to explain how interaction between customers emerges during the online customer journey, which describes the overall customer experience from th…
Precedentes de motivación, uso y gratificación, como determinantes participativos en entornos turísticos 2.0 y su efecto en el comportamiento interac…
2020
Las comunidades en línea se han convertido en una herramienta indispensable en la estrategia de marketing de las empresas ya que les permite incrementar la eficacia de las comunicaciones con el turista con un coste reducido. La presente Tesis Doctoral realiza tres aportaciones. En primer lugar, se aborda el estudio del comportamiento del turista en medios sociales integrando distintas disciplinas y marcos teóricos. La principal contribución esperada de esta investigación es la propuesta y contraste empírico de un modelo de comportamiento, que permita completar las propuestas realizadas en la literatura específica sobre los usos y gratificaciones (U&G) en el contexto de los entornos turístic…
A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study
2022
This qualitative study investigates customer behavior during the omnichannel customer journey. The study aims to increase the understanding of omnichannel service environments from a customer-centric point of view. The data was collected by interviewing 10 young adults (from 26 to 30 years old) who had bought a Finnish clothing brand (R-Collection) product via a digital or a physical channel. The research interviews dealt with the interviewees' experiences and channel behavior during their shopping journeys. Our results reflect the multidimensional nature of the omnichannel customer journey and give interesting insights into the usage of digital channels and technologies for clothing shoppi…