Search results for " leisure"
showing 10 items of 738 documents
The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions
2022
While recent research on sustainability communication demonstrates the relevance of message framing, research on the effects of message framing on consumers' emotions is scant. Using the Stimulus-Organism-Response (5-0-R) framework, this paper examines the impact of environmental advertisements (stimuli) on two discrete emotions - hope and guilt - (organism) and how these emotions influence consumers' behavioral intentions (responses). Relying on the prospect theory, this study focuses on positive (gain) and negative (loss) frames. Study 1 shows that, in the context of Corporate Social Responsibility (CSR), a gain message elicits hope while a loss-message triggers guilt. Study 2 shows that …
Oferta y demanda en el mercado turístico homosexual: una propuesta de estrategias de intercambio para la mejora del marketing en el segmento
2007
-Marcelo.Royo@uv.es -M.Eugenia.Ruiz@uv.es La demanda turística homosexual presenta características diferenciales, y necesidades y motivaciones específicas a las que la gran mayoría de empresas del sector turístico no han sabido y/o podido responder. El presente trabajo trata de identificar los principales tipos de empresas u organizaciones que actúan en este mercado y que constituyen la oferta turística, definir las peculiaridades de la demanda turística homosexual en cuanto a sus necesidades y expectativas, y exponer una serie de estrategias de marketing, ya sea segmentación, posicionamiento o mezcla de marketing, a seguir por aquellas empresas del sector turístico que deseen orientarse ha…
Cross-cultural Perceptions of Onshore Guided Tours: A Qualitative Approach Based on eWOM
2016
Recognizing the importance of the study of guided tour experiences and being aware of the cross-cultural variations of services’ perceptions, the purpose of this article is to examine if cruise tourists from the two main generating markets (Europe and North America) perceive differently a port of call guided tour based on the content of the eWOM generated. The data set was comprised of 334 reviews on guided tours undertaken in Spanish ports of call and published during the period 2009–2015 on the major travel Web site Tripadvisor. The thematic content analysis of the data was performed using the text mining software Leximancer. The results yielded different pictures for the experiences desc…
Participar como voluntario en eventos especiales: comparación entre el valor esperado y percibido
2015
El fenómeno del voluntariado, como parte del sector no-lucrativo, puede ser estudiado desde una perspectiva de marketing como un comportamiento de consumo en el contexto de la realización de eventos especiales. En este estudio se busca explorar la dimensionalidad de la experiencia de ser voluntario en un megaevento religioso a través del concepto valor analizado con un enfoque diacrónico: pre-uso (valor esperado) vs. post-uso (valor percibido). Para ello, proponemos un estudio longitudinal sobre 711 voluntarios a través de dos análisis de componentes principales diferentes, antes y después del evento, sobre las mismas escalas de las dimensiones de valor. La estructura propuesta es consisten…
Phase evolution in hot forging of dual phase titanium alloys: Experiments and numerical analysis
2014
Abstract Modern aeronautical and aerospace industries must face the demanding challenge of reducing operational consumption and production costs coming from materials and labor. Current trend of engineering is oriented to meet both requirements increasing the use of materials characterized by high specific resistance as titanium alloys. Hot forging can be used to reduce the production costs of titanium components: forging in closed dies of billets or semi-finished forms, at different temperatures above or below the β-transus temperature, allows the production of complex shapes with limited amount of edge trim removal and machining rework after forging. Unfortunately, as far as Ti–6Al–4V tit…
Destination image
2002
Abstract This paper presents a review and discussion of the concept and measurement of destination image, within an intradisciplinary marketing perspective. Both theoretical and methodological aspects of this concept and measurement are treated. Based on the existence of three dimensions of object, subject and attributes, previous studies are analyzed. A taxonomy of the methodological and statistical procedures for measuring the image of the destinations is also proposed in order to help researchers to capture and measure the image construct. The paper proposes a conceptual model featuring its complex, multiple, relativistic and dynamic nature as a more comprehensive framework of destinatio…
Urban Sprawl and Northern European Residential Tourism in the Spanish Mediterranean Coast
2016
Residential tourism from Northern European countries has influenced the process of urban development in the Spanish Mediterranean coast. We explain the recent urban growth in Spain (or “Spanish house bubble”) and then show the main characteristics of the influx of citizens from other European countries richer than Spain, especially into the Spanish Mediterranean coast and specifically into the Costa Blanca region. Finally we demonstrate the relationship between the development of residential tourism and the growth of urban sprawl in the Spanish Mediterranean coast and we analyze some of its consequences for the region..
The role of tourism in island economic growth and resilience: A panel analysis for the European Mediterranean countries (2000–2015)
2019
Purpose The purpose of this paper is to verifying the economic resilience of islands and, in particular, the role of the tourism sector in the reaction to the most recent economic crisis. The analysis concerns insular contexts, such as the greater island regions in the Mediterranean basin. Design/methodology/approach Static and dynamic panel data techniques are used for a sample of 13 island economies over a period of 16 years. Findings Results show that the growth factors for regional islands are similar to the ones usually considered for other regions, but the tourism-led growth hypothesis is highly supported. Tourism demand more than supply plays a role together with accessibility. The …
Mapping temporally-variable exposure to flooding in small Mediterranean basins using land-use indicators
2011
Abstract This article deals with mapping exposure (or external vulnerability) to flood risk in two typical Mediterranean ephemeral streams: the Barranco de Carraixet and the Rambla de Poyo. The floodplains of both streams are within the metropolitan area of the city of Valencia (Spain’s third largest city). Following the Mediterranean model, they are very fertile areas (with intense periurban and highly productive agriculture) which have recently absorbed the great urban expansion of the metropolis. Hydrologically these basins remain dry for most of the year, but become particularly dangerous during flash-flood events. They generate a risk pattern highly dependent on exposure since, in gene…
Imbalance of Power: Social Service Entrepreneurss Experiences of Entrepreneur-Municipality Relationship
2014
We investigate the complex dynamics between social service entrepreneurs and social sector managers through the lens of network metaphor, utilizing our data on social service entrepreneurs’ experiences of cooperation with municipalities. We examine what kinds of dependencies exist in the entrepreneur–municipality relationships and what kind of consequences these dependencies have on social service businesses run by entrepreneurs. Basing on the social service entrepreneurs experience, our findings suggest that while the cooperation with the municipality represents a prerequisite for success, their business represent only one alternative for the renewal of social service structures from the p…