Search results for " market"

Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends

2008

Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer habits

2008

One conclusion is widely shared by the practitioners in the cultural sector: consumer relations with cultural products and services have changed. This paper provides a trend marketing analysis of various areas (theatres and performing arts organizations, museums, cultural events, cultural industries, etc.) so as to better understand this “new” cultural consumer. Seven contemporary trends are examined. Each is defined and then illustrated by innovative offers from cultural organizations. Their appraisal by more than a hundred cultural-sector practitioners in France is presented.

A Power Law Behavior in the Incentivized Italian Photovoltaic Market

2018

The Italian photovoltaic (PV) marketis analyzed by using the data contained in the database that describes all PV Plants installed in Italy under the incentive program called “2nd Conto Energia”. It is shown that the cumulative probability distribution of the size of the installed PV plants has a broken power tail. An approach to partially quantify the effect of the economic, juridical and technical rules is introduced in order to show how the regulatory body influences the power tail of the cumulative probability curve.

Influencias y prescriptores del consumo teatral. Un estudio sobre el efecto de las críticas teatrales y otras instancias de prescripción en los hábit…

2016

Este artículo analiza la influencia que ejercen diversas instancias de prescripción en los hábitos de asistencia al teatro. El estudio se basa en una encuesta realizada específicamente para esta investigación en la que fueron entrevistadas 210 personas que asistían a una representación teatral en tres salas distintas de la ciudad de Valencia. El estudio ha revelado la importancia del boca a boca en la decisión de asistir al teatro y su mayor influencia entre el público menos asiduo a las representaciones teatrales. Los resultados obtenidos también han puesto de manifiesto la existencia de una estrecha relación entre el efecto prescriptor de las críticas teatrales y las pautas de asistencia …

Consumers' privacy, selling of information, and security in digital markets

2019

La era digital se caracteriza por la gran producción de datos (algunos de ellos de naturaleza privada) a gran escala. La vulnerabilidad y la exposición está ocurriendo a un ritmo sin precedentes, produciendo grandes incentivos económicos para los propietarios de estos datos. Sin embargo, los proveedores de dichos datos, que a menudo son consumidores de contenido gratuito en plataformas digitales, están comenzando a desarrollar problemas de privacidad y, por lo tanto, conducen a la consiguiente reducción de la confianza en los mercados digitales. El objetivo principal de esta tesis es analizar la privacidad desde una perspectiva informativa y fuente de ineficiencias en el mercado. Además, la…

Repeat Assessed Values Model for Housing Price Index

2017

Abstract This study proposes an innovative methodology, named Repeat Appraised Price Model (RAV), useful for determining the price index numbers for real estate markets and the corresponding index numbers of hedonic prices of main real estate characteristics in the case of a lack of data. The methodological approach proposed in this paper aims to appraise the time series of price index numbers. It integrates the principles of the method of repeat sales with the peculiarities of the Hedonic Price Method, overcoming the problem of an almost total absence of repeat sales for the same property in a given time range; on the other hand, the technique aims to overcome the limitation of the repeat …

Factors influencing the pricing of applications in the Apple App Store: A developers’ perspective

2011

Many know how Apple Inc. owes its success in Mobile Commerce to the introduction of the new “App Store” business model. This new market is characterized by the opening to third party mobile apps, which are distributed to consumers through the App Store. This paper investigates factors that might influence the pricing of applications in the Apple Mobile Application Store. By reviewing the existing literature on the issue and analyzing the strategic features characterizing the App Store, we detect three main factors that could influence prices for apps, that is the number of developed apps, the presence of two-sided network externalities and developer’s specialization. An empirical analysis o…

Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States

2015

The primary goal of our study is to explore cross-national differences in attitudes and perceptions about product placements, after investigating measurement invariance. Our cross-national focus includes three countries that have not been compared previously: Finland, Italy and the USA, which differ significantly in terms of the evolution/maturity of product placement markets, regulatory structures and cultural contexts. Motivated by earlier studies, we investigate the cross-national measurement invariance of scales to measure four research constructs related to the product placement domain (attitude toward credibility of advertising, attitude toward advertising-in-general, attitude toward …

Are importing and exporting complements or substitutes in an emerging economy? The case of Colombia

2021

The aim of this paper is to investigate the impact of two trading strategies (exporting and importing) on total factor productivity (TFP) and the potential complementarity/substitutability effects of these strategies. In order to assess these effects, robust estimates of TFP are obtained using a general method of moments approach that explicitly determines the ability of a firm's trading experience to affect productivity. Data from the Annual Manufacturing Survey spanning from 2007 to 2016 is used for Colombian manufacturing firms. Our estimation results suggest that, regardless of the technological intensity of the industry in which the firm operates, active trading strategies (exporting o…

Product market regulation, innovation and productivity

2014

Several recent policy and academic contributions consider that liberalising product markets would foster innovation and growth. This paper analyses the innovation-productivity relationship at the industry-level for a sample of OECD manufacturing industries. We pay particular attention to the vertically-induced influence of product market regulation (PMR) of key input sectors of the economy on the innovative process of manufacturing and its consequences on productivity. We test for a differentiated effect of this type of PMR depending on whether countries are technological leaders or laggards in a given industry and for a given time period. Contrary to the most widespread policy claims, the …