Search results for " market"

TRENDS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING

2019

Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment where businesses are urged into a customer-centric approach by the consumers’ changing habits of receiving information. This results in an increased role of content marketing, relationship orientation, dialogue and network communication, management of multiple stakeholders etc., which envisages consumer involvement with a view to mitigating the consequences caused by the obsta…

Economic Impacts of Cultural Events on Local Economies: An Input—Output Analysis of the Kaustinen Folk Music Festival

2005

This paper examines the economic impacts of Finland's Kaustinen Folk Music Festival. The impacts are calculated on output, demand and wages, employment and on national and regional taxes. The results indicate, first, that the effects of the festival on output are about ₠1.7 million. Kaustinen can also be seen as a good investment for the local municipality, as regional tax revenues increased by about ₠65,600 in the year studied, while the annual subsidy was ₠40,365. From the perspective of the Keski-Pohjanmaa region as a whole, the Kaustinen Folk Music Festival has a substantial impact on regional incomes through subsidies (about one-fifth of the costs of the festival is offset by subsidie…

Monetary policy, asset prices and consumption in China

2012

Abstract This paper studies the wealth channel in China. Although the wealth channel has been found to be functioning in many advanced countries, its existence is yet to be explored in most emerging economies, also in China. In order to illuminate dynamics between monetary policy, asset prices and consumption, we use the structural vector autoregression method. The findings support the view that a loosening of China's monetary policy does indeed lead to higher asset prices. Furthermore, a positive shock to residential prices increases household consumption, while the role of stock prices seems to be small from the households’ point of view. Finally, we test the existence of the wealth chann…

The Southern African Power Pool: An Electrifying Project with Untapped Potential

2017

This chapter turns to infrastructure and gives an outstanding analysis of regional electricity cooperation in the SADC within the framework of the Southern African Power Pool (SAPP). The author illustrates the regional power imbalances in terms of national electricity generation and consumption which fuel the SADC countries’ demand for a regional electricity market and an interconnected regional power grid. It becomes clear that the SAPP’s institutional design is strongly influenced by South Africa as the hub of the existing power network and largest electricity producer. Influence by external actors is supportive of regional electricity cooperation since the EU provides funding for the SAP…

Novel Energy Modelling and Forecasting Tools for Smart Energy Networks

2015

A novel Energy Modelling and Forecasting Tool (EMFT) has been adopted for use in the VIM SEN (Virtual Microgrids for Smart Energy Networks) project and this paper gives an insight of the techniques used to provide vital support to the energy market, in particular to energy aggregators. A brief description of one of the test sites where data has been collected for validation of the EMFT will be outlined and some examples shown. The information and predictions will then be used by a decision support system to dynamically adjust energy delivery and consumption, by giving advice to users and operators on actions they can take to obtain a better match between energy supply and demand that increa…

Particularities of the European Consumer’s Behavior in Online Environments

2016

Abstract Although it is no longer a novelty that the Internet has now become “fashionable”, being a means of informing, socializing and trading, which is being increasingly used by the general public, it is now imperative to study the implications of its use both on the consumer, including all the roles that it can take (initiating, financing, influencing, decision making, actual consumption of goods and services) and on the marketer, who is forced to consider the Internet as a marketing tool that can be used as a lever to generate positive reactions from the consumers. Against this background, the orientation of the individuals towards the online environment, defined by specialized literat…

2021

Recent studies on the economic dimensions of sports and physical activity in Germany have revealed that sport-related tourism is one of the important contributors to private household consumption. Due to a lack of representative and large-scale data sets, this topic has never been displayed in detail before. By using computer assisted telephone and web interviews, we collected a total data set of n=19,396 persons living in Germany. The expenditures for active sport tourism were isolated, which is understood as travelling to take part in different sporting activities. Data are provided on the overall spending of German households for sport trips, with skiing (€ 3.4 bn) and scuba diving (€ 2.…

Household Leverage and Fiscal Multipliers

2011

We study the size of fiscal multipliers in response to a government spending shock under different household leverage conditions in a general equilibrium setting with search and matching frictions. We allow for different levels of household indebtedness by changing the intensive margin of borrowing (loan-to-value ratio), as well as the extensive margin, defined as the number of borrowers over total population. The interaction between the consumption decisions of agents with limited access to credit and the process of wage bargaining and vacancy posting delivers two main results: (a) higher initial leverage makes it more likely to find output multipliers higher than one; and (b) a positive g…

Is participation in the tourism market an opportunity for everyone? Some evidence from Italy

2016

This paper investigates whether there are differences in tourism consumption behaviour among families by analysing the main determinants of tourism participation at national and international levels. In particular, it explores whether tourism is becoming part of the lifestyle of Italians or whether it is still a luxury good only for the privileged. A Heckman model was used on micro-data on Italian family expenditure over the period 1997–2007, and an income elasticity analysis for different personal and household characteristics was carried out. The results show that participation in the tourism market is strongly affected by the personal characteristics of individuals and that tourism cons…

Bibliometrics and Science Mapping of Digital Marketing

2021

This research paper focuses on marketing areas and specifically in the field of digital marketing. Marketing and other commercial endeavors are of the utmost importance for both companies and professionals in this field. The current research aims to determine how influencers persuade internauts in their consumption initiatives. Bibliometrics and science mapping are at the core of this study, and the yielded metrics highlight details that empower strategies and tactics in digital marketing. Thoroughly designed messages delivered by influencers can increase the visualization of companies enhancing their brands and positioning their products above the competence. Researchers can also use the p…