Search results for " marketing"
showing 10 items of 1527 documents
Theoretical Approaches on Successful Email Marketing Campaigns
2016
Nowadays, the consumer has extremely varied product options. E-mail marketing could be atool to complement traditional marketing activities by increasing customer engagement, and whichdoes not involve high costs. While there have been many predictions for years that email marketing will be replaced withsomething else, it remained one of the most useful ways to reach current and potential customers. This paper aims to bring some clarifications on what could bring success to email marketingcampaigns. Responses are related to how sent emails can draw the attention of people (ie how theycan be observed), given that, users’ inboxes are invaded by messages of all kinds, how to measurethe results …
Social Media Influencers as Mediators of Commercial Messages
2022
Social media influencers are integral to contemporary organizations’ marketing strategies. Despite growing interest in the topic, there is scant knowledge of how organizations manage and collaborate with influencers in their content production during commercial collaborations. Drawing on semi-structured interviews and a semiotic analysis of social media content, this study elucidates the dynamics of organizations’ commercial collaborations with influencers and discusses how influencers decode and transmit organizations’ commercial messages to their followers in the destination marketing context. Social reality and commercial messages are enmeshed in the content narrative and interpreted by …
Pokémon GO 2016: Exploring Situational Contexts of Critical Incidents in Augmented Reality
2016
Pokémon GO, an augmented reality mobile game, captured the attention of millions of people around the world in July 2016. Various sources from around the globe have reported both positive and negative incidents and outcomes related to the game. Some of the incidents have been particularly remarkable for the player, i.e., critical incidents. A critical incident is a single experience, which a person perceives or remembers as unusually positive or negative. Critical incidents typically are highly influential for human behaviour, and thus, important to study. Playing augmented reality games can take place in varying situational contexts. Situational context includes information that can be use…
Mobile marketing and its implementations
2014
Latto, Joel Mobile marketing and its implementations Jyväskylä: University of Jyväskylä, 2014, 33 p. Information Systems Science, Bachelor’s Thesis Supervisor: Salo, Markus Mobile devices have become increasingly important marketing channel in recent years for all kinds of organizations. They allow marketers to bring forward relevant marketing information for the consumers based on location, purchase history, time and technology available. Although not brand new way of marketing, it is considered to be in its bloom right now, and it is expected to continue growing rapidly in near future. Some experts even say, that mobile marketing is just as vital to businesses as Internet marketing, and c…
In vitro comparative study on the friction of stainless steel wires with and without Orthospeed (JAL 90458) on an inclined plane
2016
Background: During the treatment of orthodontics, in the mechanics of slide, there takes place friction, which they reduce the slide of the arch across bracket. Therefore, clinical there takes place an increase of the time of treatment. There are different the technologies that try to reduce this friction, as the self-ligating braces. The purpose of this study was to research the in vitro behavior of JAL 90458 as a buffering agent which reduces friction between brackets and stainless steel arch wires of different cross sections and sizes. Material and Methods: Three types of stainless steel wires with different cross sections and three types of ligatures were used with and without JAL 90458…
Novel Digital Technique to Quantify the Area and Volume of Cement Remaining and Enamel Removed after Fixed Multibracket Appliance Therapy Debonding: …
2020
The aim of this study was to construct a novel, repeatable, reproducible, and accurate measurement protocol for the area and volume of the remaining cement after removal of fixed multibracket appliances, the area and volume of remaining cement after cement removal, the area and volume of enamel removed after cement removal, and the volume of cement used to adhere fixed multibracket appliances. A total of 30 brackets were cemented and removed with over 30 extracted teeth embedded into three experimental models of epoxy resin. The models were scanned before and after bracket placement, bracket debonding, and polishing the remaining cement. The brackets were submitted to micro-computed tomogra…
Comptabilité à base d'activités (ABC) et activités informatiques : une contribution à l'amélioration des processus informatiques d'une banque
2010
The aim of the paper is to describe the Activity-based Costing and Management methods applied in France. For that purpose, we use a literature review and a case study. In a first time, we analyse the origins of the methods and their diffusion. Then we present the French situation. Finally, we propose a case study that takes place in a French bank. Our paper shows that the ABC and ABM methods are as developed in France as in the Anglo-Saxon countries and that the methods are strategically oriented.
Mārketinga pasākumi klientu piesaistei uzņēmumā “Wake Up".
2020
Bakalaura darba tēma “Mārketinga pasākumi klientu piesaistei uzņēmumā “Wake Up.” Aktīvās atpūtas pakalpojumu sniedzēju skaitam pieaugot, nepieciešamas strukturētas darbības, kas ved pie klientu piesaistīšanas konkrētajam uzņēmumam. Informācijas kanālu daudzveidības un sabiedrības paradumu dēļ, nepieciešams pielāgot uzņēmuma mārketinga darbību. Šī bakalaura darba mērķis ir izveidot praktiskus ieteikumus, kas veicinātu klientu piesaisti uzņēmumā “Wake Up”, balstoties uz mārketinga teorētiskās informācijas analīzi, autoru viedokļiem, konkurentu darbībām un veiktā pētījuma rezultātiem. Darbs sastāv no 3 nodaļām. Pirmajā no tām tiek aplūkoti teorētiskie aspekti mērķtirgus noteikšanā un, kā iespē…
Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses
2017
Tutkielman tarkoituksena on selvittää, miten yritykset ja organisaatiot voivat hyödyntää kohderyhmiensä palautetta mainontansa kehittämisessä houkuttelevammaksi yleisöilleen. Sosiaalisen median nousun myötä myös yritysten ja asiakkaiden välinen suhde on murroksessa, kun yritysten sijaan potentiaalisilla asiakkailla on valta määritellä, millaista sisältöä he haluavat. Tutkielma on tapaustutkimus Doven Real Beauty -kampanjan kahdesta mainoksesta, #ChooseBeautiful ja #MyBeautyMySay. Tutkimuksessa tutkitaan, miten mainokset luovat narratiiveja naiseudesta hyödyntäen semioottisia ja diskursiivisia resursseja, ja miten näiden narratiivien avulla pyritään mainostamaan tuotetta ja brändiä. Lisäksi …
Perception of the Fair Social Distribution of Benefits and Costs of a Sports Event: An Analysis of the Mediating Effect between Perceived Impacts and…
2020
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