Search results for " marketing"

The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing

2021

Innovation and sustainability are postulated as key variables for the future of large commercial distribution. In addition, the development of Information and Communication Technologies (ICT) solutions, and especially those related to Artificial Intelligence (i.e., Just Walk Out, Intelligent Retail Lab) and digitization, are particularly relevant factors in the current pandemic scenario in which retail companies operate. These tools are essential to face the derived changes in commercial relations, especially between companies and consumers. For all these reasons, this work aims to examine the effect of ICT, as a driving factor for innovation and its direct and indirect impact on sustainabi…

A Systematic Literature Review and Analysis of Mobile Retailing Adoption

2019

The purpose of this study is to provide a comprehensive updated review and analysis of mobile retailing adoption. Although research on mobile channel utilization has increased significantly in recent years and many new studies on this topic have been published, research has not yet provided a clear structure regarding how consumers’ expectations have advanced in relation to mobile retailing adoption. Thus, this study synthetizes the mobile retail adoption literature and develops a framework for it. Our systematic literature review analyzed 94 scientific articles that were published between 2010 and 2018 to determine customers’ different expectations and demands during different mobile chann…

Mettre le développement du « pouvoir d’agir » au centre de l’intervention : une autre voie de prévention des risques psychosociaux ?

2015

Placing the “power to act” at the center of interventions : Another prevention of psychosocial risks ?A category of personnel highly exposed to psychosocial risks is the employees who have contact with the public. To ward off such risks, organizations have often adopted prevention plans. A recent survey conducted in a prefecture has shed light on the deviant effects of such plans, which do not necessarily make sense to employees and tend, ultimately, to deprive them of a sense of responsibility. As this survey shows, front-office employees and their supervisors are not passive. They cultivate the “psychological and social resources” needed to cope with difficult situations at work. These re…

Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management

2022

Purpose The purpose of this study is to provide a contextualized understanding of how business-to-business (B2B) firms use the sales development function for efficient and effective lead funnel management. Design/methodology/approach The authors adopted a qualitative field-study approach and interviewed 13 people from eight firms. While software as a service (SaaS) firms are the most prevalent application context for the sales development function, the authors also included respondents from non-SaaS firms to develop an in-depth understanding of the contextualized nature of the sales development process. Findings Sales development processes can be applied in outbound prospect-focused, outbo…

A New Development in Online Marketing: Introducing Digital Inbound Marketing

2015

This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, considering the underlying cognitive, emotional, and behavioral dimensions of consumer engagement. Then, it presents the foundation of this concept in relationship marketing and adds support to this proposition. Further, it proposes the construction and psychometric assessment of a 37 scales that examine all three dimensions, based on an international sample of 110 respondents who engage with a brand on a social media network. Based on multiple and succ…

When Social Media Influencers Go Political: An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers

2022

Social media influencers are often understood as non-political actors who, due to the impact they exert on their followers’ purchase decisions and brand attitudes, play an important role in marketing and branding. In recent years, various influencers have addressed political issues during important political events such as elections. This political aspect of social media influencing has not received much scholarly interest thus far. In one of the first exploratory studies on the topic, we surveyed over one hundred Finnish influencers and investigated the degree to which they engaged with political topics. Our results show that political topics are commonly brought up among Finnish influence…

Awaking the motivation for change : relationships between physical fitness, physical activity and psychosocial factors among men in the Adventures of…

2017

This thesis examined how physical fitness is associated with self-reported physical activity (PA), eating habits and psychosocial factors among Finnish men who engaged in the Adventures of Joe Finn Campaign. The thesis comprises four original publications and supplementary results. The research framework utilizes the Health Action Process Approach (HAPA) and principles of social marketing. HAPA guides the explanation of health behaviors at the individual level within the wider framework of social marketing, which links the individual-level effects with the campaign. Data were collected during the Adventures of Joe Finn Campaign tour in 2011 and by a post-campaign e-mail survey in 2014. Phys…

Marketing e Narrazione

2008

Opportunity- and Necessity-Driven Self-Employment Among Older People in Finland

2017

To date, few empirical studies have attempted to highlight the impact of the socio-economic characteristics of older entrepreneurs according to whether they are driven by necessity or opportunity. Tervo and Haapanen contribute to the economics of ageing by showing that opportunity- and necessity-driven senior entrepreneurs differ in terms of socio-economic characteristics. This chapter utilizes a longitudinal data set from Finland. Individuals aged between 55 and 70 entering self-employment are grouped in terms of pull and push motivations. Profiles of entrepreneurs are developed using personal, family, and environmental characteristics. The results show that opportunity-driven older self-e…

Understanding the sense of community and continuance intention in virtual communities: The role of commitment and type of community

2019

Virtual communities (VCs) have become essential in current organizations and society, and so their sustainability is a topic of interest for researchers and practitioners. We focus on the sense of virtual community (SoVC) and commitment as relevant antecedents in achieving the success and maintenance of different types of VCs (communities of interest, virtual learning communities, and virtual communities of practice). Specifically, this study examines a moderated mediation model in which the type of virtual community moderates the indirect effect of a SoVC on the intention to continue through the perceived commitment of the users of the VC. The sample consists of 299 members of Virtual comm…