Search results for " marketing"
showing 10 items of 1527 documents
COVID-19 and the End of Hospitality
2021
The turn of the century has brought many mega threats for the West, such as terrorism, natural disasters, and virus outbreaks including SARS, H1N1, Ebola, and now COVID-19. An invisible micro-organism suddenly paused our progress towards a globally interconnected flat world. We now realize that super-structures driving economic development cannot grow in specific directions without destroying themselves in certain other directions. The precautionary logic suggests the rational planning aided by our technological progress ought to alleviate most of these problems. The manner in which we deal with disasters like COVID-19, however, does not inspire confidence. Application of the precautionary …
Over-ordering and food waste: The use of food delivery apps during a pandemic
2021
There is a paucity of research on the role of food delivery apps (FDAs) in food waste generation. This gap needs to be addressed since FDAs represent a fast-growing segment of the hospitality sector, which is already considered to be a key food waste generator globally. Even more critically, FDAs have become a prominent source of ordering food during the COVID-19 pandemic. In addition, the growing usage of FDAs warrants an improved understanding of the complexities of consumer behavior toward them, particularly during a health crisis. The present study addresses this need by examining the antecedents of FDA users’ food ordering behavior during the pandemic that can lead to food waste. The s…
Money Invested on Shopping Online and Payment Methods Used: Findings by Recent Survey
2021
Within development of telecommunication, e-commerce is rapidly replacing traditional shopping as well as offering new ways to pay for goods. Payment is one of the main phases of buying decision process and it is crucial to e-commerce, because there is a big possibility that consumer will abandon the shopping cart if preferred payment method is not available. Not only flexible payment options can help company to attract and retain customers, but it also can ensure that company get paid more quickly. The aim of the research is to find out how much money Latvian customers invest when shopping online and which payment methods they use to pay for the purchase on internet in Latvia. Research meth…
Diaspora and ambidextrous management of tourism in post-colonial, post-conflict and post-disaster destinations
2019
This exploratory study aims at identifying diaspora tourism practices and at exploring its benefit in Haiti, a Carribbean island. In so doing, this research work fills both theoretical and practica...
Cheese as a food souvenir in Sicily
2022
Souvenirs are elements of territorial communication, and they are examples of the marketing strategy of destinations. Souvenirs are objects that allow us to remember moments we have experienced and places we have visited. Drawing on the close relationships between places and souvenirs, this paper analyses cheese as a food souvenir in the island of Sicily. The method is based on a qualitative design which includes visits and interviews with local sellers in the food markets and food shops in Palermo, with the objective to reveal how cheese is protected and promoted as a symbol of Sicilian culture and heritage from a marketing perspective. Results of the paper show that cheeses made in Sicily…
Beyond Alternative Food Networks: Understanding Motivations to Participate in Orti Urbani in Palermo
2019
Community gardens include many benefits, and different motivations seem to underline citizens’ choices to participate. In Italy, political motivations are considered one of the main reasons for participation in community gardens (known as orti urbani). Drawing from the orti urbani experience in Palermo (the largest city in Sicily, Southern Italy), this study aims to understand the main motivations that influence citizens’ participation and to measure the effects of these motivations on fruit and vegetable consumption among participants. Findings reveal that orti urbani attract middle‐class participants who possess high amounts of cultural capital but relatively less financial capital. Among…
Murals and tourism: heritage, politics and identity
2018
A decade ago, the well-read Latinist Pierre Vidal-Naquet (2001) assertively called attention to the fact that Ancient Greece welcomed thousands of travelers in search of Achilleś Tomb and other att...
Visual Humor through Internet Memes (II) From harmless humour to the discriminatory potential of (anti)memes. Case Study: “The Transgender Bathroom D…
2020
After pointing out - in the first part of this study - the persuasive quality of memes, once they are created, re-mixed and shared publicly, we attempt to further analyze and discuss the social and ethical implications of this type of humour, meant for mainstream entertainment and specific to the digital era, while insisting on the relevance of its reception; when the derision hides, in fact, hostility, the use of humour can affect the image of vulnerable groups and can contribute to the exclusion of their members. The attached case study presents and analyses anti-trans memes created and shared during a notorious legislative episode in the United States, referring to the use of gender-incl…
Direct regional economic impact of Germany’s 1. FC Kaiserslautern through participation in the 1. Bundesliga
2015
In discussions about the use of public money for popular sports such as clubs in Germany’s 1. Bundesliga, it is often argued that the funds are well invested due to the cash flows generated by these organizations for their home regions. However, others claim the opposite. They argue that actually no positive impact is generated and, even worse, that money is leaving the region due to the clubs. The study presented here analyses the financial flows generated by the 1. FC Kaiserslautern for its home city (Kaiserslautern) and home state (Rhineland-Palatinate) during the 2010/11 season when the club participated in the 1. Bundesliga. Based on a 3-step model, the economic impact is calculated by…
Critical factors influencing international sporting success of the Philippines : the athletes' perspective
2017
The aim of this study is to contribute to the understanding of the recent declining performance of the Philippines in international sporting competitions by identifying and evaluating relevant factors that are critical to its international success through the perspective of the national elite athletes. An evaluation of the organizational effectiveness of the national sports governing bodies provides explanation to the poor performance of the country in major international competitions such as the Southeast Asian (SEA)Games. One of the most recent approaches used in measuring organizational effectiveness is the Sport Policy factors Leading to International Sporting Success (SPLISS) model. Th…