Search results for " marketing"
showing 10 items of 1527 documents
The maximisation of the rate of financial profit
1991
On the traditional micro-economic theory, firms are supposed to maximise pure profit. We study what happened when we take into consideration shareholders and the financial profit remunerating the financial capital. We show that it is necessary to surrender the financial profit maximisation to use the rate of financial profit maximisation. The cases of concurrence with fix coefficient of capital, monopoly with fix coefficient of capital, monopoly with variable coefficient of capital are studied, and the role of contraints of rentability are treated. The solutions given by the profit maximisation and by the rate of profitmaximisation are compared. We conclude to a reduction of the volume of i…
Management des organisations sportives
2015
National audience; La 4e de couv. indique : "Les organisations sportives ont connu un développement considérable ces 10 dernières années. Pour Jacques Rogge, président du Comité International Olympique de 2001 à 2013, la rationalisation de l’organisation sportive est nécessaire car elle doit faire face à une exigence et un besoin de pérennisation de ses activités. Le management des organisations sportives repose ainsi sur la nécessité de bâtir la stratégie en fonction de l’organisation et de son orientation managériale. Les institutions, les associations et les entreprises sportives doivent donc mettre en place une structure pour fonctionner et déployer une stratégie pour se développer dans…
TOP WOMAN: Identifying barriers to women's access to management
2022
Abstract Despite some recent advances, women face more difficulties in accessing management positions. Previous research analyzed several types of barriers contributing to the maintenance of the glass ceiling, including factors such as gender stereotypes, difficulties in work–family balance, human resource policies, difficulties in accessing networks, organizational culture, and higher demands for women to demonstrate their value. The perception of the gender barriers can be different or may have a different value depending on the characteristics of specific organizations, teams, jobs, and employees. In this study, we develop the scale “TOP WOMAN” (Testing the Obstacles to Promotion of WOme…
The Role of Marketing Tools in the Improvement of Consumers Financial Literacy
2015
Abstract The aim of the paper is to explore the contribution of different types of marketing communication in consumer financial literacy formation from a three component perspective. As a method a survey among the target audience of home loans was used. The authors have focused on consumer financial knowledge, financial behaviour and financial attitude that constitute financial literacy in home loan market. As a result of empirical analysis the authors have found that the biggest contribution to formation of consumers financial literacy (within all three components) have educational web sites of government authorities, official web sites of banks, consultations with bank specialists, schoo…
Ambush Marketing in China: Counterbalancing Olympic Sponsorship Efforts
2008
This paper provides an empirical insight into the perception and use of ambush marketing on the People's Republic of China public television network CCTV5 (the official Olympic broadcaster), by examining the commercials used by various corporations during its coverage of the 2004 Olympic Games in Athens. A five-point categorization is presented to distinguish between various methods of ambushing. Despite the efforts of the Beijing government to fight ambush marketing ahead of its Olympic Games in 2008, the results demonstrate that concerns about the practice of ambush marketing in China must be taken seriously. An analysis of 40 commercial spots was carried out, based on China's 2002 Olympi…
The usage of digital marketing channels in SMEs
2015
Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/methodology/approach – The data comprises semi-structured theme interviews in SMEs among 16 managers and 421 survey respondents in Central Finland. Findings – The results of this study reveal that SMEs seem not use the full potential of the new digital tools, and so are not deriving benefit from the opportunities they provide. Furthermore, the results also raise the question of whether SMEs have understood the fundamental change in the nature of communication brought about by di…
Patientenperspektive auf die Versorgungssituation im Krankheitsbild Morbus Parkinson in Deutschland – eine Querschnittserhebung
2018
Zusammenfassung Hintergrund Wenig ist über die patientenseitig wahrgenommene Versorgungssituation des Morbus Parkinson in Deutschland bekannt. Im Einzelnen besteht ein gesteigertes Interesse der Versorgungsforschung, besser zu verstehen, welche Rolle verschiedene Akteure im Versorgungsprozess über den Krankheitsverlauf hinweg einnehmen, welche möglichen Unterschiede zwischen Versorgungsstrukturen bzw. -regionen bestehen und wie sich die Zufriedenheit der Patienten in Bezug auf die individuelle Versorgungssituation darstellt. Methodik Im Jahr 2016 wurde aus diesem Grund eine Querschnittsbefragung unter Mitgliedern der Deutschen Parkinson Vereinigung (dPV) durchgeführt und Daten von 1273 Mitg…
Informal male caregivers in the city of Valencia. An experience of reciprocity
2018
Este artículo forma parte de un estudio de la Universidad de Valencia donde se analiza la percepción que algunos hombres tienen acerca del cuidado de personas adultas (mayores y/o discapacitadas) que ellos realizan de manera informal en su entorno familiar en la ciudad de Valencia. A través de entrevistas en profundidad, identificamos, la responsabilidad que estos hombres se toman con la persona cuidada a través del establecimiento de procesos de reciprocidad. Dicha reciprocidad destaca como un elemento positivo a extraer de sus vivencias que permite reivindicar el cuidado como un valor positivo y no exclusivo de ningún género. This article is part of a study from the University of Valencia…
How Intellectual Capital is Made?
2021
Abstract Worldwide organizations are compelled by global competition to achieve notable, inimitable results. In order to achieve this organizations must differentiate themselves from their competitors by using intangible resources that can get the long-term competitive advantage. This can be accomplished by identifying and managing the important elements of performance more effectively and efficiently. Consequently, organizations have to be aware and understand the connection between valuing intellectual capital and their performance. This article enhances the relationship between intellectual capital indicators and the measures to be taken in order to become strong innovators at european l…
Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context
2021
Abstract The current medical crisis and, implicitly, the economic one, generated by the Covid-19 pandemic have brought increased attention to the issue of brand-related consumer loyalty, as loyal consumers are the safest and most stable source of profit in the current economic and social context. It is well-known that there is no equality between the notions of consumer satisfaction and loyalty. The two notions are not synonymous, as consumer satisfaction is only a relative, but not sufficient condition to obtain consumer loyalty. This paper aims to take a systemic approach in discussing the issue of brand-related consumer loyalty, starting from the inputs, respectively the favorable factor…