Search results for " performance measurement"
showing 5 items of 15 documents
Piegādes ķēdes vadības efektivitātes novērtējums mazumtirdzniecības zīmolos: IKEA piemērs
2020
Mazumtirdzniecības nozares uzņēmumiem piegādes ķēdes vadība ir svarīgs aspekts. Tomēr joprojām daudziem no tiem ir grūtības ar efektīvās piegādes ķēdes novērtēšanas sistēmas radīšanu un ieviešanu. Šī darba galvenais mērķis ir izveidot dzīvotspējīgu piegādes ķēdes novērtēšanas sistēmas modeli mazumtirdzniecības uzņēmumiem. Darba gaitā autors ir izpētījis un izanalizējis pieejamu literatūru par piegādes ķēdes pārvaldību un tās novērtēšanas sistēmas efektivitāti, izpētījis esošo piegādes ķēdes novērtēšanas sistēmu IKEA uzņēmumā, kas kalpoja par pētījumu objektu, kā arī veicis intervijas ar nozares ekspertiem piegādes ķēžu pārvaldībā. Rezultātā autoram izdevās identificēt un klasificēt radītāju…
Business model innovation for the SDGs: Towards a performance measurement system
2019
Business model innovation can be a key element for realizing the transformation needed to accomplish the Sustainable Development Goals. However, literature on Sustainable Business Models still lacks quantitative-oriented approaches and tools supporting the implementation and assessment of business model innovations for sustainability. This study proposes an eight-phase performance measurement system supporting organisations in implementing, assessing and managing business model innovations aiming at contributing to the Sustainable Development Goals. The performance measurement system builds upon literature on business model innovation for sustainability, performance measurement and manageme…
Exploring the Shift from Output Measures to Outcome Measures of Service Delivery: Insights from Municipal Research
2021
Prior research shows that reporting on outcome measures increases the probability that local officials will use perform- ance data to inform their decisions. What has been over- looked in the literature is the question of why some local governments continue to focus more on outputs than on out- comes of service delivery, thereby limiting their ability to use performance data for decision-making. The purpose of this art- icle is to identify organizational, individual, and support factors that could increase the probability that local officials in the Apulia Region of Italy when measuring performance, will move beyond the basic measures of output to the more advanced measures of outcome. Base…
Is There a Need for New Marketing Communications Performance Metrics for Social Media?
2011
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. With recent advances in information and communications technology, especially in social collaboration technologies, both academics and practitioners rethink whether the existing marketing communications performance metrics are still valid in the changing communications landscape, or is it time to devise entirely new metrics for measuring marketing communications performance. The study emphasizes that marketing communications performance measurement metrics have developed towards a customer orientation. The findings further indicate that a) there is no br…
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…