Search results for " personalization"
showing 6 items of 16 documents
Web Personalization : The State of the Art and Future Avenues for Research and Practice
2016
Provide a review of current developments in web personalization.Show evolution toward more complex contextualized approaches.Identify research gaps in web personalization and in six specific research streams.Propose web personalization to be complemented with interpolated approaches. Although web personalization has been examined by earlier literature reviews, an updated analysis of recent advances in the field is needed. The authors extend prior reviews of web personalization by discussing current areas of interest, research gaps and future directions. A literature review of the top 20 marketing and information systems journals published during the period of 2005-2015 (May) shows active re…
About time
2019
Purpose The purpose of this paper seeks to develop a motivation-based complementary framework for temporally dynamic user preferences to facilitate optimal timing in web personalisation. It also aims to highlight the benefits of considering user motivation when addressing issues in temporal dynamics. Design/methodology/approach Through theory, a complementary framework and propositions for motivation-based temporal dynamics for further testing are created. The framework is validated by feeding back findings, whereas some of the propositions are validated through an experiment. Findings The suggested framework distinguishes two ways (identifying/learning and shifting) of using a motive-base…
Tīmekļa vietņu un interneta veikalu personalizēšanas iespējas, problēmas un risinājumi
2015
Maģistra darbs ir veltīts tīmekļa vietņu un interneta veikalu personalizēšanai, tas ir, satura pielāgošana lietotājiem un produktu rekomendācijas. Darbā ir apskatīta personalizēšanas teorija un rekomendāciju algoritmi, salīdzināti populārākie satura personalizēšanas servisi un veikta produktu rekomendāciju servisu analīze. Autors cenšas atrisināt rekomendācijas algoritma pielietošanas problēmu interneta veikalā un piedāvā iespējamo risinājumu. Beigās tiek salīdzināts piedāvātais risinājums ar pieejamiem servisiem.
GUI personalization framework driven by personal semantic user profile
2017
Sovelluskehys käyttöliittymän personointiin käyttäen semanttista käyttäjäprofiilia. Internetin kehittyessä maailma verkostoituu yhä enemmän. Käytämme päivittäin monia laitteita ja erilaisia käyttöliittymiä, mutta vaikka ne monesti jakavat yleisiä käytänteitä ja kuvakkeita, eivät ne kuitenkaan mukaudu yksittäisen käyttäjän tarpeisiin. Vaikka ihmisillä on monia eri ominaisuuksia tai rajoitteita, jotka vaikeuttavat käyttöliittymän omaksumista, palvelun tai ohjelman näkökulmasta käyttäjät mielletään silti yhtenä homogeenisenä joukkona, jonka on mukauduttava käyttöliittymään. Omaksumiskykyyn vaikuttavia tekijöitä ovat esimerkiksi kieli, ikä, koulutustausta ja kulttuuri. Mukautuvan käyttöliittymä…
Customer Feedback System : Evolution Towards Semantically-enchanced Systems
2015
The digital economy requires services be created in nearly real time – while continuously listening to the customer. Managing and analysing the data collected about products and customers become very critical. Successful companies must collect data regarding customer behaviour in a sensible manner, understand their customers and engage in constant interaction with them. Nowadays, having a huge data storage capacity, everyone collects data and hopes that it will be useful someday. But, it is frustrating when you do not know whether something useful will come out of it. It is not a problem to collect data, but it is very difficult to analyse it. To utilize the data they collect and analyse cu…
Customer Perception Driven Product Evolution - Facilitation of Structured Feedback Collection
2016
Competitive environment not only requires effective advertising strategies from the product producers and service providers, but also to do comprehensive and sufficient analysis of their customers to understand their needs and expectations. Successfully involving customers into a product/service co-creation process, companies more likely increase their future revenue. Customer feedback analysis is widely applied in marketing and product development. Among other challenges (e.g. customer engagement, feedback collection, etc.) automation of customer feedback analysis becomes very demanding task and requires advance intelligent tools to understand customers’ product perception and preferences.…