Search results for " promotion"

Retail price promotion influences for product varieties in grocery stores: evidence from Spain

2008

PurposeThis paper aims to focus on measuring and assessing the sales impact of temporary retail price discounts on all brands within a product subcategory as well as across other subcategories that differ slightly on composition and taste.Design/methodology/approachTo test these effects, the study uses a regression approach to analyse data of several fast moving consumer good subcategories obtained from a Spanish supermarket.FindingsThe results confirm that temporary retail price reductions increase brand sales of the promoted brands, especially at weekends. Some brands gained sales at the expense of sales of substitute items within the same subcategory and also from sales of competing item…

Using Daily Store-level Data to Understand Price Promotion Effects in a Semiparametric Regression Model

2009

Though it has been widely reported in the marketing literature that temporary price discounts generate substantial short-term sales increase, the shape of the deal effect curve constitutes a key research topic, for which there are still limited empirical results. To address this issue, a semiparametric regression approach is used to model the complex nature of this phenomenon. Our model is developed at the brand level using daily store-level scanner-data, which allows the study of several nonreported promotional effects, such as the influence of the day of the week both in promotional and nonpromotional periods. The results show that the weekend is the most effective in increasing promotion…

Honeycomb supported Co3O4/CeO2 catalysts for CO/CH4 emissions abatement: effect of low Pd-Pt content on the catalytic activity

2007

Abstract A structured Co3O4–CeO2 composite oxide, containing 30% by weight of Co3O4, has been prepared over a cordieritic honeycomb support. The bimetallic, Pd–Pt catalyst has been obtained by impregnation of the supported Co3O4–CeO2 with Pd and Pt precursors in order to obtain a total metal loading of 50 g/ft3. CO, CH4 combined oxidation tests were performed over the catalyzed monoliths in realistic conditions, namely GHSV = 100,000 h−1 and reaction feed close to emission from bi-fuel vehicles. The Pd–Pt un-promoted Co3O4–CeO2 is promising for cold-start application, showing massive CO conversion below 100 °C, in lean condition. A strong enhancement of the CH4 oxidation activity, between 4…

Towards the integration and development of a cross-European research netwerk and infrastructure : the DEterminants of Diet and Physical ACtivity (DED…

2014

To address major societal challenges and enhance cooperation in research across Europe, the European Commission has initiated and facilitated ‘joint programming’. Joint programming is a process by which Member States engage in defining, developing and implementing a common strategic research agenda, based on a shared vision of how to address major societal challenges that no Member State is capable of resolving independently. Setting up a Joint Programming Initiative (JPI) should also contribute to avoiding unnecessary overlap and repetition of research, and enable and enhance the development and use of standardised research methods, procedures and data management. The Determinants of Diet …

Contemporary Ergonomics and Business 2011: Proceedings of the 1st International Scientific-Practical Conference of the Latvian Ergonomics Society (7 …

2011

All published papers are peer-reviewed.

2020

Health literacy is an important outcome of the discussion of school-related health education and health promotion in the 21st century. Although the improvement of health literacy at an early age is increasingly recognized and few interventions show the development of children´s health literacy, still there is little research in this area. The purpose of the study was to examine the enhancement of health literacy among children in a physical activity-based program at elementary school. In total, 137 students aged 6–12 years participated in the program, which included health knowledge transfer in child-appropriate games and exercises. Participants´ health literacy was assessed using the HLS-C…

Students' and teachers' experiences of a problem-based learning method in health promotion in a Finnish polytechnic

2003

Objective This study explored students' and their teachers' experiences of a problem-based learning method (PBL) and its manifestation in health promotion education. Design The study was based on a more extensive follow-up research project that investigated the teaching and learning of health promotion in two polytechnics of health care from 1997 to 2000. Settings A Finnish polytechnic of health care and nursing within a larger multidisciplinary educational institution. Method The data consisted of interviews with nine student nurses and ten teachers, conducted in 1999 and 2000. The data were analysed using inductive content analysis. Results During the first year when the polytechnic star…

2019

Given the documented decline in levels of physical activity in early adolescence, promoting physical activity in young people is a priority for health promotion. School physical education (PE) is an important existing network in which participation in physical activity beyond school can be promoted to the captive young people. The objective of current article is to present the protocol for a PE teacher-delivered theory-based trial to promote secondary school students’ participation in physical activity out-of-school contexts. The intervention will be guided by the trans-contextual model explaining the processes by which PE teachers’ support for autonomous motivation in the classroom promote…

Health Promotion in Schools

2015

In the past two decades, an increasing number of school-based mental health programs and services have been developed and implemented. In this overview, quantitative reviews of prevention and intervention programs targeting adolescent obesity, drug use, smoking, alcohol consumption, and aggressive and violent behaviors such as bullying are presented. Research into the effectiveness of comprehensive school health programs provides evidence of the positive influence of these programs on student health behaviors. However, conditions that initiate and maintain effective school health promotion programs depend on several school-based organizational and program implementation factors. Therefore, …

Health promotion guidance activity of youth sports clubs

2011

– This paper aims to clarify the extent to which youth sports clubs guide their coaches to recognise health promotion as a part of the coaching practice. The guidance activity of clubs is seen parallel to internal organisational communication., – A survey of 93 (from 120, 78 per cent) youth sports clubs in Finland was carried out, and a total of 273 sports club officials acted as respondents. The clubs' guidance activity was examined under three domains: sports performance time, non‐performance sports club time, and health topics., – In general, youth sports clubs were passive on guiding their coaches on health promotion. Guidance activity was evident concerning actual sports performance ti…