Search results for " relationship management"
showing 5 items of 85 documents
How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company
2017
Consumers buying behavior has changed dramatically due to the development of digital sales. This has led companies to change their marketing strategy to become more cus-tomer-oriented. Nowadays companies are increasingly investing to different kind of in-formation system technologies. However, there are major shortcomings in the use of these systems. Many executives feel that systems are conducive to effective work and help in resource allocation. To achieve these goals, it is necessary to understand system requirements and the resources available to users. Specifically, salespeople’s motivation to use CRM system is crucial factor in system utilization. CRM system is collaborative tool, whi…
Stakeholder Analysis as a Source of Early Warning Signals in Logistics Projects
2017
Logistics projects are undertaken by a set of multiple organizations that engage resources from different logistics systems, production systems, management systems, social-cultural systems. They are subject to impact of wider economic and political environments. Logistics projects involve participants from diverse cultural environments, management practice. The article presents the essence and importance of stakeholders in projects including logistics projects. The author presents the basic issues related to stakeholders and early warning concept in project management. The specific research question is: How to implement the stakeholder relations management in early warning system dedicated …
Zarządzanie relacjami z interesariuszami w projektach
2018
The challenge for enterprises to deliver successful projects in a climate of uncertainty is met by ensuring that stakeholders are engaged in a way that enhances their collaboration during project execution. The purpose of this paper is to present the most important characteristics of stakeholder relationship management in projects. The authors present a new approach to Company Stakeholder Responsibility that could be adopted for projects executed by enterprises and supply chains. The paper presents a case study based on a chosen logistics project.
CRM -käyttöönotossa huomioitavat tekijät
2010
Korhonen, Jussi Tapani Tietojärjestelmätieteen kandidaatintutkielma / Jussi Korhonen Jyväskylä: Jyväskylän yliopisto, 2010. 40 s. Kandidaatintutkielma Tutkielmassa selvitetään kirjallisuuskatsauksen kautta tekijöitä, jotka vaikuttavat CRM:n käyttöönotossa onnistumiseen. Tutkielmassa esitellään CRM:n määritelmä, kartoitetaan CRM-järjestelmää sekä sen osia, selvitetään miksi CRM:ää tulisi tarkastella strategisesta näkökulmasta sekä havainnollistetaan hyötyjä joita CRM:llä on mahdollista saavuttaa. Tämän jälkeen tuodaan esille kirjallisuudessa esitettyjä tekijöitä, joiden on havaittu olevan syynä CRM:n surullisenkin kuuluisaan onnistumistodennäköisyyteen. Näiden havaintojen pohjalta esitellään…
Perceived status and value
2017
This article examines how students in a multidisciplinary project-based learning course involving real customers perceive their interactions with their customers. The authors conducted a qualitative study and analysed students’ learning reports by means of a thematic network analysis. The analysis shows how students perceive their status in relation to their customers and how their perceptions of their work affect how they see the value of the projects. The authors consider their empirical findings in the context of the existing literature on university–industry collaboration and thereby summarize different scenarios of the contrasting working practices and priorities in academia and indus…