Search results for " reputation"
showing 2 items of 42 documents
Family Business Reputation: A Literature Review and Some Research Questions
2010
Although there is a heightened interest in the concept of corporate reputation, only a limited number of studies have been done in the literature. Moreover, the methodological debate of these studies does not reach a sufficient level as well. However, the concept of reputation has affluent dimensions. Especially the organizational context, in which the reputation concept is discussed, is an important methodological issue. In this study corporate reputation has been discussed in terms of family businesses. First, some characteristics of family businesses have been emphasized. Next, some research questions that aimed to explore the meaning of reputation concept for family businesses have been…
A firm's activity in social media and its relationship with corporate reputation and firm performance
2015
There is growing debate about whether companies’ investments in social media really pay off. This research attempts to contribute to this discussion by investigating the relationship between a firm’s social media activity and two outcomes, namely, company reputation and firm financial performance. Two propositions are developed based on theory and tested with a sample of 59 companies. The findings suggest that a firm’s social media activity is only partially linked with its financial performance and is not linked with corporate reputation. The implications of the research suggest that little is known about the relationships between a firm’s social media activity and corporate reputation and…