Search results for " share"
showing 10 items of 161 documents
The beer market and advertising expenditure
2009
PurposeThe purpose of this paper is to examine the impacts of advertising expenditure on brands' market shares, utilizing a novel four‐week advertising‐sales data from the highly competitive oligopolistic Finnish beer market in which price competition among the homogeneous larger‐type beer brands is not allowed during the period of the study.Design/methodology/approachCompetition is modelled using the Lanchester model. The impacts of advertising on market shares are estimated using the impulse‐response functions from vector autoregression, and the full information maximum likelihood and advertising elasticities.FindingsSome new insights into beer market dynamics are obtained. First, the imp…
Spatial mapping of price competition using logit-type market share models and store-level scanner-data
2009
This paper proposes a methodology to obtain reliable spatial maps of price competition using store-level scanner data. Specifically, a procedure to obtain a symmetric matrix of similarities between brands considering their substitutability depending on price variations is proposed. The matrix is derived from a market response model where price cross-effects are split into two components. The first component accounts for the fact that price variation in one brand can have different effects to price variation in other brands (ie j → j′≠j′ → j). The second component accounts for the fact that the price of each brand can have different effects across competing brands (ie j → j′≠j → j ″). The ma…
Consumer perceptions of grocery retail formats and brands
2001
Grocery retailers are operating in a slow‐growth market. The pursuit of market share is one of the main concerns for retail managers. The retail structure is becoming increasingly standardized and homogenous because of concentration of the ownership of stores. Cultural differences remain, however, between different European countries. Cultural factors influence the success of a positioning strategy. This study examined how consumers perceive grocery retail formats and brands in Finland. Data from personal interviews were used in highlighting the consumer perspective. Consumers perceive meaningful differences in various store formats, meanwhile store brands are seen as quite similar. Consume…
Stairway to organic heaven: The impact of social and temporal distance in print ads
2022
Abstract Multiple studies employ consumers’ intentions rather than actual purchases when assessing organic food consumption. These studies typically suggest a green bias in organic market share. Employing reactance and construal level theory, this research investigates the impact of one’s social distance to the character depicted in ads (animal vs. human) and the temporal distance (present vs. future) toward organic animal husbandry on consumers’ purchase responses directly; indirectly, as related to the portrayed character; and generally to organic foods. Three 2 (temporal distance: low, high) × 2 (social distance: low, high) between-subjects experiments demonstrate that low social distanc…
Identifying paths to audience success of media products: the media decision-makers’ perspective
2017
Research on media success factors is a fragmented field. Definitions, measures, and methods vary, and findings are often inconsistent. In an attempt to fill this perceived research gap, we distilled generic success factors of media products from the literature. Guided by theory and empirical findings, these factors were aggregated to complex concepts, building blocks of success that we further investigated in an exploratory qualitative study. We found that the building blocks are applicable to all types of media, independent of seriality and content types of media products. Subsequently the research question of this article is: Which building blocks of success are most important for media p…
Shared learning between health sciences university students. Teaching-learning process of hand hygiene
2020
El objetivo principal del proyecto ha sido el uso de metodologías de enseñanza activa para crear conciencia sobre la importancia de la higiene de manos en la atención médica. Metodología: El proyecto de innovación docente ha puesto en práctica el aprendizaje compartido de conocimientos y habilidades entre iguales. 11 estudiantes de Grado de Enfermería, con un trabajo cooperativo e individual previo, participan en un proceso de enseñanza-aprendizaje sobre higiene de manos con 82 estudiantes de Grado de Fisioterapia, utilizando Tics, talleres sobre desinfección de manos con autoevaluación, evaluación de conocimiento previo y posterior y evaluación de La satisfacción con la actividad. Resultad…
Growth of citrus production among the Euro-Mediterranean countries: political implications and empirical findings
2013
The agricultural matter has always played an important role in holding back the Euro-Mediterranean integration process due to the strong complementarity of the agricultures of the coastal countries which share excellent products including citrus fruits. The main goal of this paper is to understand the growth dynamics of the citriculture in the countries bordering the Mediterranean Sea. Through the application of the dynamic formulation of the Shift and Share Analysis it has been possible to analyse the trend of the amount of harvested citrus production, in physical and economic terms, in the last fifteen years, and above all which components, structural and competitive, have mainly influenc…
Revisiting the Mathematical Difficulties in Patinkin Cartel Model and Joint Profit Maximization
2015
We discuss the mathematical difficulties encountered in Patinkin's classical cartel model. It may be impossible to derive Patinkin's cartel by finding the reciprocal marginal cost functions: it could be impossible for cartel members to compute a solution, unless certain assumptions are made to simplify the problem, such as quasi-linear marginal costs or constant marginal costs. The total cost function is incoherent with respect to the sum of members' total cost. The model cannot handle constant marginal costs but we remind that de Mesnard's (2009, 2011) model of cartel with exogenous market shares allow solving the problem. We conclude that the Patinkin model of cartel is not so self-eviden…
The protection of minority shareholders during delisting in Germany and in the U.K.
2020
The thesis seeks to compare the protection of minority shareholders during delisting in Germany and in the UK. Delisting refers to a publicly traded company leaving the stock market. In order to compare the protection afforded by the relevant legislator the thesis first seeks to give an overview of the interests touched upon by delisting, finding the main risk for minority shareholders is unlike often assumed not a loss of value but the loss of the share’s tradability. The thesis then compares the approach taken towards the problem and the instruments utilized by both legislators. Here the thesis finds that the German law represents a stricter and inflexible solution, while the British law …
Weighted Evaluation Framework for Cross-Platform App Development Approaches
2016
Cross-platform app development is very challenging, although only two platforms with significant market share (iOS and Android) remain. While device fragmentation – multiple, only partly compatible versions of a platform – has been complicating matters already, the need to target different device classes is a new emergence. Smartphones and tablets are relatively similar but app-enabled devices such as TVs and even cars typically have differing capabilities. To facilitate usage of cross-platform app development approaches, we present work on an evaluation framework. Our framework provides a set of up-to-date evaluation criteria. Unlike prior work on this topic, it offers weighted assessment …