Search results for "360-degree"
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Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach
2021
[EN] This study compares cognitive and emotional responses to 360-degree vs. static (2D) videos in terms of visual attention, brand recognition, engagement of the prefrontal cortex, and emotions. Hypotheses are proposed based on the interactivity literature, cognitive overload, advertising response model and motivation, opportunity, and ability theoretical frameworks, and tested using neurophysiological tools: electroencephalography, eye-tracking, electrodermal activity, and facial coding. The results revealed that gaze view depends on ad content, visual attention paid being lower in 360-degree FMCG ads than in 2D ads. Brand logo recognition is lower in 360-degree ads than in 2D video ads. …
WATCHING PEOPLE: ALGORITHMS TO STUDY HUMAN MOTION AND ACTIVITIES
2020
Nowadays human motion analysis is one of the most active research topics in Computer Vision and it is receiving an increasing attention from both the industrial and scientific communities. The growing interest in human motion analysis is motivated by the increasing number of promising applications, ranging from surveillance, human–computer interaction, virtual reality to healthcare, sports, computer games and video conferencing, just to name a few. The aim of this thesis is to give an overview of the various tasks involved in visual motion analysis of the human body and to present the issues and possible solutions related to it. In this thesis, visual motion analysis is categorized into thr…