Search results for "618"
showing 10 items of 544 documents
Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context
2021
Abstract The current medical crisis and, implicitly, the economic one, generated by the Covid-19 pandemic have brought increased attention to the issue of brand-related consumer loyalty, as loyal consumers are the safest and most stable source of profit in the current economic and social context. It is well-known that there is no equality between the notions of consumer satisfaction and loyalty. The two notions are not synonymous, as consumer satisfaction is only a relative, but not sufficient condition to obtain consumer loyalty. This paper aims to take a systemic approach in discussing the issue of brand-related consumer loyalty, starting from the inputs, respectively the favorable factor…
The Importance of the Sustainability of the Romanian Convergence Process to the Euro Zone
2018
Abstract Since 2007, Romania has been under the under the glance of experts in the European Union, but also under the strict monitoring of the NBR and also under the pressure of citizens and investors' expectations about the moment of euro adoption. My research concerns have also been channeled to this point of maximum interest, impact and timeliness, which is why I have proposed through this paper to highlight a synthetic situation regarding the fulfillment of the convergence criteria from the moment of accession to the European Union, to the present. The objective of this paper is to reflect, in dynamics and correlation, the degree of fulfillment of the nominal and real convergence criter…
Creating Value – From Corporate Governance to Total Shareholders Return. An Overview
2016
Abstract The term “value” can be interpreted in a subjective way, depending about what we refer at. Usually the firm's value is related to the financial performance: profitability, cash flow, liquidity, solvability, etc. A corporation can create and in some cases reduce value for its stakeholders. Also, a corporation can create value for the stakeholders by simply creating jobs, paying taxes and help the population to improve their financial situation. The aim of the paper is to describe the process of value creation starting with corporate governance, continuing with stakeholders’ expectations and finishing with shareholders requests.
Health care spending structures in Poland, Latvia, Lithuania and Estonia over the years as compared to other EU countries
2018
Abstract After joining the European Union in 2004, the post-communist countries have dramatically changed their structure of expenditure for medical services. The cause of this is legislative and ownership changes in the new economy. The study analyzed the expenditure on medical services in the European Union with a special focus on Poland, Latvia, Lithuania and Estonia. The European Union countries were divided into clusters using different methods, that is, Ward’s, Two Step and Centroid Clustering. In the paper, the structure and changes in health expenses were presented according to the types of expenditures over the years 2004-2015. Countries were assigned to clusters based on three var…
Survey On Competence and Administration of Supervisory Board Activities in German Stock-Listed Companies
2017
Abstract According to the agency theory (Jensen & Meckling 1976), it is expected that there exists a positive relationship between corporate governance and company performance which is also generally assumed in recent research (Dignam & Galanis 2016). This relationship is investigated in the study performed by the author of this paper. Two different approaches were chosen in parallel: (1) quantitative data analysis, based on financial figures and corporate governance variables, and (2) a survey of supervisory board members of listed German companies. This paper is about the results of structured interviews with 30 supervisory board members. The survey confirms that corporate governa…
Green Bonds: Between economic incentives and eco-change
2020
Abstract As the investor base committed to financing sustainable companies in an attempt to combat the climate crisis expands, green financial products have become more attractive to issuers, corporate and sovereign alike. As a result, the EU is attempting to create favourable market conditions which mobilise the allocation of private capital for investments that reduce the contribution to climate change. As part of the EU Commission’s Action Plan for Sustainable Finance, it intends to create Green Bond Standards which aim to support the transition to greener securities investments. As a foundation, we provide an overview of the green bond market development. We then consider investment cha…
Intellectual Capital Policy in Universities. Case study: "Lucian Blaga" University of Sibiu, Romania
2018
This paper concentrates on the problems about the current state of intellectual property and, especially, on the necessity of the implementation of an intellectual property policy in "Lucian Blaga" University which is a comprehensive University. A case study was carried out in which such a policy was proposed, following the in-depth study on the policies of four Universities from the entire world by making a comparative analysis with the policy that WIPO (Worlds Intellectual Property Organization) has elaborated on as an example. By the work in question, it was intended to reflect the most important aspects that need to be taken into consideration when elaborating on an intellectual propert…
Modelling Electricity Price Expectations in a Day-Ahead Market: A Case of Latvia
2016
Abstract The paper aims at modelling the electricity generator’s expectations about price development in the Latvian day-ahead electricity market. Correlation and sensitivity analysis methods are used to identify the key determinants of electricity price expectations. A neural network approach is employed to model electricity price expectations. The research results demonstrate that electricity price expectations depend on the historical electricity prices. The price a day ago is the key determinant of price expectations and the importance of the lagged prices reduces as the time backwards lengthens. Nine models of electricity price expectations are prepared for different natural seasons an…
ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED
2011
RESUMENCroacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble enfoque hotel-huésped, centrándose en una nueva estrategia de marketing denominada Comunicación Integrada de Marketing (CIM), los avances en las Tecnologías de Información y Comunicación (TIC) y la lealtad. Los resultados demuestran el elevado grado de implantación de las TIC y de la CIM y el grado moderado de los programas de lealtad en los hoteles analizados. Además, confirman la influencia de las…
Cooperation ‐ the form of sustainable tourism industry in Latvia / Bendradarbiavimas – darnaus Latvijos turizmo forma
2008
This paper draws attention to building networking and partnership amongst the market players of tourism industry in Latvia. The authors define cooperation as a process, which manifests in all fields of business operations, e.g. it occurs when two or more parties (enterprises) have business objectives which are mutually dependent. There are many ways and forms of cooperation that are of choice for every entrepreneur – formal and informal, vertical and horizontal, centralised and decentralised and others; it is just needed to evaluate all the benefits and contributions when to choose to compete and when to cooperate. Santrauka Šiame straipsnyje autorės dėsto darnaus turizmo principus Latvijos…