Search results for ":language"
showing 10 items of 944 documents
Writing business research article abstracts: A genre approach
2012
A great deal has been published about oral and written genres in business (e.g., letters, research articles, oral presentations, etc.), and less attention has been paid to business research article abstracts as a written genre, as many experts would argue. This research intends to raise rhetorical awareness about the role of abstracts in today’s academic world. To this effect, the abstracts of two official publications of the Association of Business Communication, Journal of Business Communication and Business Communication Quarterly, have been analyzed and compared in terms of structure and content according to models published in the specialized literature. The results show an irregular a…
Representació social i tòpic de la igualtat davant la mort a través de la figuració del joc dels escacs (de Jaume de Cèssulis i Innocenci III / Joan …
2001
Este artículo supone un exhaustivo ejercicio de análisis de textos literarios medievales procedentes de literaturas románicas a partir de las metaforizaciones literarias que utilizan el juego del ajedrez en el Occidente medieval, con especial relación con la literatura catalana. El artículo analiza el funcionamiento, fuentes y difusión de la imagen literaria de representación social a partir del juego del ajedrez (enunciada en el Liber de Moribus Hominum de Officciis Nobilum, obra moralizada del siglo XIII escrita por el dominico Jacobo de Cessulis) y de un motivo que se deriva, el de la igualdad social ante la muerte asociado a la mezcla de las piezas cuando son en la bolsa o saco (atribui…
'Different' and 'distinct' as markers of otherness: A corpus-driven study of the (re)creation of privilege in high standard hotels.
2020
The present study seeks to offer an understanding of how high-end hotel websites produce privilege, creating a sense of belonging and entitlement for their 4/5-star guests. The experience of tourism is intrinsically linked to embracing otherness, and as a reflection of this, hotel websites offer a characterization of cultural otherness in an attempt to make it resonate with the potential expectations of a socioeconomically privileged client. The study considers the question of what elements of experience of otherness the website will address, relying on a Critical Discourse Analysis perspective and drawing on Bourdieu's notion of habitus as related to lifestyle, difference and distinction. …
Sobre neología y contextos de uso: Análisis pragmalingüístico de lo ecológico y de lo sostenible en normativas y páginas web de promoción turística
2016
Esta investigación pretende averiguar si existe alguna correlación entre los neologismos que conllevan un valor de “protección del medio ambiente” y se crean con el formante eco- o mediante composición sintagmática con sustentable, sostenible y ecológico, y dos parámetros: el primer parámetro se corresponde con la variación geolectal del español en España y en América; y el segundo parámetro, con la inserción de estos neologismos en tres tipos de géneros discursivos del turismo (páginas web comerciales, institucionales y textos legales). Para ello, se revisa un corpus de géneros del sector turístico (COMETVAL) con el programa de cuantificación léxica AntConc 3.4.1 (Anthony, 2014) y se contr…
Ús lingüístic, legitimitat i discurs: consideracions weberianes
2004
The “psychosociological turn” of the sociology of language entails a new attention paid to the role of agency in language use. But this new approach can be coherent and complete only by taking into account the historical and political circumstances of language use, as well as the whole set of factors determining the processes by which social meanings are created and distributed. On the basis of the Weberian concept of legitimacy, this paper tries to outline the characteristics of the relationship between social discourses and the patterns of language use. It ends with some reflections on the utility and the difficulties of using critical discourse analysis in order to understand the symboli…
La metàfora cinegètica a l'Spill de Jaume Roig
2014
Use and explanation of the metaphor of the chase in love in the Preface, the second book and the lesson of Solomon in Jaume Roig’s «Spill» (Mirror). Starting from an utterly medieval view of women, Roig sets out to give a lesson to those who do not know, something that is coherent with the sermon structure taken by the work.
How hotel websites may discursively adjust to customer preferences using online criticism
2019
This paper explores discursive ways in which hotels may improve their own websites using online criticism to adjust to customer preferences. To this end, a combined method was used, consisting of a netnographic approach (Kozinet, 2010; Mkono, 2011, 2012) together with an interpersonal discourse framework (Hyland, 2008) applied to e-tourism genres (Suau-Jiménez, 2012, 2016). Four hotel websites, together with 200 corresponding negative reviews from TripAdvisor, were diachronically analyzed to identify common topics. Attitudinals were sough, being the core markers of online critiques, as well as boosters, acting as enhancing markers in hotel websites and paralleling criticized topics. Results…
A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity.
2016
Tourism is a global cultural industry and one of the world’s largest international trades (Thurlow & Jaworski, 2011). As far as tourism is understood as an agent and channel of globalisation (Pritchard & Jaworski, 2005), it makes sense to investigate it from a critical perspective and analyse how its discourse shapes the tourist experience. The aim of this study is to explore ways in which hotel websites project a place identity for the hotel and, in doing so, for the town or city in which the hotel is located. I will ask how, and in what ways, this representation relies on socio-cultural conventions, which in turn may influence the discursive construction of the social actor “tourist”. Usi…
Pragmaestilística del català
2000
This paper summarizes articles and books about Catalan stylistics ans pragmatics. Variational research in catalan sociolinguistic describes standard, literary, and conversational forms. The paper explains the contents of these studies and distinguishes between oral and writing code. Emphasis is put on some aspects of variations, such as field of discourse, tone and tenor, wich determine the kind of registers. Another aspect trated in the paper is writings stylistic and the relationship between spoken language and its literary reproduction. Most ot these questions are debatable in catalan, as well as translation, administrative language and journalistic style guides. In the same way geograph…
Uns composts valencians en llur context romànic
2015
As it seems, Catalan does not have a system which, as in the case of related languages (like for instance Occitan boui-abaisso; French tournevire; Spanish muerdehuye), allows to form new nouns by means of assembling two verbal forms of Imperative. Prof. Colón studies some of the few instances where this special construction has been documented in Catalan and he reaches the conclusion that all of them seem to be loans from other languages.